News Briefs – Page 391
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News briefs
On April 1, New Balance acquired the distribution of the...
On April 1, New Balance acquired the distribution of the brand in Poland from Tarmax, which had been handling it for more than 20 years. In a press release, New Balance said the deal will enable it to “connect more closely with its target consumer by continuing to build on ...
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News briefs
X-Bionic has signed a landmark deal in China, naming Beijing...
X-Bionic has signed a landmark deal in China, naming Beijing Sanfo Outdoor Products as its exclusive strategic partner for the launch of a new X-Bionic 4.0 collection in the country's market. The two partners have also agreed to set up their own research and development center, the Nature Mimicry Research ...
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Giant Manufacturing has high expectations for its sales in 2019,...
Giant Manufacturing has high expectations for its sales in 2019, driven by e-bike sales. The company's chairwoman, Bonnie Tu, made statements to this effect at the recent Taipei Cycle Show, which were reported by Taipei Times. Sales of e-bikes are expected to increase by 30 percent this year, accounting for ...
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E-bike sales in Germany jumped by 36 percent in 2018...
E-bike sales in Germany jumped by 36 percent in 2018 as compared to 2017, reaching 980,000 units sold. This means that one out of every four bicycles sold in the country was an e-bike. These figures, among others, were contained in the latest report of the Zweirad-Industrie-Verband (ZIV), the German ...
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News briefs
Nike has been fined €12,555,000 by the European Commission after...
Nike has been fined €12,555,000 by the European Commission after contractually preventing its licensees from selling football merchandise to customers in other EU countries, a policy that was in force from 2004 through 2017 and illegal under EU antitrust rules. This included licensed apparel and other logo gear for football ...
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News briefs
Andrea Tomat and Adriano Sartor, the main shareholders of Lotto...
Andrea Tomat and Adriano Sartor, the main shareholders of Lotto Sport Italia, have won a verdict against Gianni Lorenzato, a former shareholder who helped take over the brand 20 years ago. The Venice Appeal Court declared invalid a request made by Lorenzato for the bankruptcy of Futura 5760, the holding ...
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News briefs
After the failure of a Europe-wide solution, the Austrian government...
After the failure of a Europe-wide solution, the Austrian government decided on its own to impose a tax on the profits of large internet companies. In the future, online advertising revenues will be taxed at 5 percent. This tax rate corresponds to the taxation of advertising revenues from print media ...
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News briefs
The Federation of the European Sporting Goods Industry (Fesi) and...
The Federation of the European Sporting Goods Industry (Fesi) and the World Federation of the Sporting Goods Industry (WFSGI) are among the European and international organizations that have jointly addressed a letter to the Cambodian government, in which they raise concern about the country's labor and human rights situation. The ...
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News briefs
VF Corp. has named Luis Benitez vice president of governmental...
VF Corp. has named Luis Benitez vice president of governmental affairs and global impact, overseeing the VF Foundation and relations with the public sector and outdoor recreation interests. As former head of Colorado's Outdoor Recreation Industry Office, Benitez was instrumental in recruiting outdoor companies to set up offices in the ...
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News briefs
Puma has come up with a shoe that incorporates “biologically...
Puma has come up with a shoe that incorporates “biologically active materials” – that is, living microorganisms – in the upper. The resulting “dense nanosensor net,” as the German brand calls it, mirrors the heat and sweat on the wearer's foot down to the “microscopic level.” The resulting image generates ...
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News briefs
Callaway has launched the Chrome Soft X, a new golf...
Callaway has launched the Chrome Soft X, a new golf ball that features triple track technology. The advanced alignment lines on the ball are designed for better alignment and accuracy. The technology uses Vernier Hyper Acuity to improve alignment as compared to a regular side stamp alignment aid, the company ...
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News briefs
Castore is unveiling its first golf apparel and accessories collection....
Castore is unveiling its first golf apparel and accessories collection. The range launches online at the beginning of April at www.castore.com, with prices ranging from £70 (€81.3m-$91.3m) for polos to £325 (€377.4m-$423.9m) for jackets. The company reportedly spent two years in the planning and execution of the new product line. SGI ...
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News briefs
Buff, the Spanish headwear company, has partnered with HeiQ to...
Buff, the Spanish headwear company, has partnered with HeiQ to integrate HeiQ's Smart Temp cooling technology into a new tubular headwear. HeiQ's Smart Temp cooling feature is activated by the rise in body temperature, and is deactivated once cooling is complete. Buff's new CoolNet UV+ fabric also includes UPF 50+ ...
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News briefs
Tommy Hilfiger, a brand of PVH Corp., is launching a...
Tommy Hilfiger, a brand of PVH Corp., is launching a new sports and althleisure line. The collection, for men and women, comprises leggings, shorts, sports bras and tank tops. The items feature bright color-blocking, oversized star graphics, striped tape and the new Tommy Sport logo, inspired by the iconic Tommy ...
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News briefs
Consolidating its association with motorsports, Puma has signed a long-term deal...
Consolidating its association with motorsports, Puma has signed a long-term deal to become Formula 1's exclusive partner for trackside retail merchandise as of the 2019 season. To this end, the company may now design and produce products with the Formula 1 brand or the brand of any of the 10 Formula ...
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News briefs
Puma has signed a long-term deal to become the official...
Puma has signed a long-term deal to become the official technical sponsor of Valencia CF, the Spanish football club, for about €4 million a year. Puma will also be producing performance and fashion products for fans. The deal takes effect with the 2019/20 season. Puma previously supplied Valencia's game jerseys ...
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News briefs
Puma Golf has signed Kim Koivu to a sponsorship deal....
Puma Golf has signed Kim Koivu to a sponsorship deal. The 27-year-old Finnish player, who turned professional in 2017, will wear the brand's apparel and footwear on the course during the 2019 season. More specifically, he will wear pieces from Puma Golf's SS19 collection and Puma's Ignite Pwradapt golf shoes. ...
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News briefs
Instead of extending a contract with Adidas, Naomi Osaka has...
Instead of extending a contract with Adidas, Naomi Osaka has preferred to sign a new sponsorship deal for footwear and apparel with Nike. Adidas had reportedly offered to pay between $8.5 million and $10 million per year for the Japanese tennis star, who beat Serena Williams at the U.S. Open ...
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News briefs
Mizuno has signed a three-year sponsorship deal with Mikkel Hansen,...
Mizuno has signed a three-year sponsorship deal with Mikkel Hansen, the handball player for the Danish national team and Paris Saint-Germain. The Japanese brand will also be supporting MH24, Hansen's anti-bullying foundation. Hansen is one of two handball players (the other is ?tefan Birtalan) to have been named World Player of ...
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News briefs
As part of the BDZV marketing summit in Berlin, the...
As part of the BDZV marketing summit in Berlin, the winners of the German “Display of the Year” competition were announced for the 34th time. Silver was awarded to Nike for “Just do it. Dream Crazy,” the ad congratulating the world record holder Eliud Kipchoge directly on the day after ...
