News Briefs – Page 392
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News briefs
La Sportiva has been awarded the Absolute First Prize for...
La Sportiva has been awarded the Absolute First Prize for best communication at the first edition of a new prize entitled “L'impresa è comunicazione,” organized by Corriere della Sera, the general-interest Italian newspaper, and IULM University. La Sportiva, based in the Dolomites region, emerged from 500 winning Italian small and ...
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News briefs
For its 40th anniversary, Tecnifibre has undergone a rebranding that,...
For its 40th anniversary, Tecnifibre has undergone a rebranding that, by the company's own description, combines French elegance with modernity. The French manufacturer of racquets has developed a new logo with the French national colors of blue, white and red. Its triangular shape is a dual reference to the “Fight ...
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News briefs
Lorpen, the Spanish brand of technical socks, has overhauled its...
Lorpen, the Spanish brand of technical socks, has overhauled its branding and logo. The “Lorpen 2019 Brand Video,” available on YouTube and the company's website, was filmed around the village of Etxalar, in the Spanish Pyrenees, and at the Lorpen factory located there. About three minutes long, the video means ...
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News briefs
Adidas is continuing its collaboration with MTV. Part of their...
Adidas is continuing its collaboration with MTV. Part of their skateboarding line, the company has launched a second “Beavis and Butt-Head” collection with two sneaker models and four apparel styles. The cult comic series has been airing again since April on Germany's free MTV channel.
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News briefs
For the third year in a row, Deporvillage is the...
For the third year in a row, Deporvillage is the official store of La Vuelta, cycling's Tour of Spain, scheduled for Aug. 24 to Sept. 15. For the first time, the Spanish sports e-tailer will have the exclusive rights to two of the race's official jerseys, for the Alicante and ...
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News briefs
Powerbar is expanding its involvement in the triathlon races of...
Powerbar is expanding its involvement in the triathlon races of the Germany-based Challenge Family and will be the official nutrition partner for the competitions in Riccione (Italy), Herning (Denmark), Walchsee (Austria), Almer-Amsterdam (Netherlands) and Peguera-Mallorca (Spain) for the next two years. Powerbar will also provide the athletes at The Championship ...
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News briefs
Pomoca won big at the Ski Mountaineering World Championships, in...
Pomoca won big at the Ski Mountaineering World Championships, in the Swiss town of Villars-sur-Ollon. Some 40 of the 55 medalists this year wore skins with the Pomoca brand. Headquartered in Denges, Switzerland, Pomoca was founded in 1933 as Dufour & Cie. The Pomoca name was registered in 1957. Since ...
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News briefs
Ellesse has unveiled an exclusive apparel partnership with Tennis Scotland....
Ellesse has unveiled an exclusive apparel partnership with Tennis Scotland. Under the terms of the contract, the Italian brand will provide performance sportswear to Tennis Scotland's players, coaches and staff, as well as clothing to tournament officials and development officers. Ellesse was founded 60 years ago by Leonardo Servadio, whose ...
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News briefs
Under Armour (UA) has unveiled Mick Schumacher as a new...
Under Armour (UA) has unveiled Mick Schumacher as a new brand ambassador. Mick is the reigning Formula 3 champion and the son of Michael Schumacher, seven-time Formula 1 world champion. Mick will wear UA's apparel for the remainder of the 2019 season. The brand has also announced a new product ...
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News briefs
Tecnifibre, the French manufacturer of sporting equipment, specializing in tennis...
Tecnifibre, the French manufacturer of sporting equipment, specializing in tennis and squash, has adopted a new logo featuring the three colors of the French flag – blue, white and red. The company launched its new brand identity with a soirée at the Tripot Régnier in Paris in the presence of ...
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News briefs
Vans held one of its largest House of Vans pop-up...
Vans held one of its largest House of Vans pop-up experiences to date in Berlin on March 29-31. The event celebrated music, art, action sports and street culture. The program was free to the community.
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News briefs
Macron has announced a new partnership with the Armenian Football...
Macron has announced a new partnership with the Armenian Football Federation (FFA) that makes the Italian company the FFA technical sponsor, starting from Jan. 1, 2020. The contract will run until Dec. 20, 2023. Macron will be the official supplier of Armenia's national team and teams of all age categories, ...
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News briefs
Merrell has introduced Meadow, its first dog ambassador. Meadow is...
Merrell has introduced Meadow, its first dog ambassador. Meadow is a two-year-old Border Collie, and is based in Atlanta, Georgia. The pup loves being in the outdoors, and brings smiles to fellow hikers along the way, said the company.
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News briefs
Lowa, one of Tecnica Group's brands, is the new main...
Lowa, one of Tecnica Group's brands, is the new main sponsor of the International Four Day Marches Nijmegen (Nijmeegse Vierdaagse), the largest multiple-day marching event in the world. The race is organized every year in Nijmegen, Netherlands, in July. Participants, who come from all over the world, walk 30, 40 ...
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News briefs
Oakley has announced a partnership with Patrick Mahomes II, the...
Oakley has announced a partnership with Patrick Mahomes II, the National Football League Most Valuable Player Award (NFL MVP) recipient. Mahomes, 23, turned professional in 2018. He is the first football player to sign an endorsement deal with Oakley. To celebrate the addition of the quarterback to Oakley's roster of ...
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News briefs
The next edition of Ispo Shanghai – scheduled for July...
The next edition of Ispo Shanghai – scheduled for July 5-7 – plans to incorporate China's recent and intense interest in football. For instance, it will have a Football Activation Area, a Football Forum and a distinct networking dinner. To justify the move, the show's organizer, Messe Munchen, cites Nielsen ...
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News briefs
After having been hosted for 18 consecutive years by the...
After having been hosted for 18 consecutive years by the ski town of Aspen, Colorado (USA), the Winter X Games will be held for the first time in Calgary, Alberta (Canada), in the years 2020 to 2022, subject to securing corporate sponsorship. The city, situated on the prairies about an ...
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News briefs
Anytime from now to July 10, bicycle companies, mobility companies,...
Anytime from now to July 10, bicycle companies, mobility companies, designers and developers – whether they exhibit at the Eurobike trade fair or not – may register their latest products for the 15th annual Eurobike Awards. The criteria for all awards, including the Green, Start-Up and Gold Awards, are available ...
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News briefs
Runner's World and Salomon are collaborating to celebrate the Boston...
Runner's World and Salomon are collaborating to celebrate the Boston Marathon, which will be run on April 15, with a pop-up experience in Boston's Newbury Street, called the Runner's World Townhouse. This temporary space, open until April 16, features a Test Zone where runners can test the latest Predict RA ...
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News briefs
Sport Achat Hiver, the B2B event for industry professionals in...
Sport Achat Hiver, the B2B event for industry professionals in the mountain, outdoor and winter sports markets, organized by Sportair, saw the number of visitors rise by 1 percent to 3,324 as compared to the 2018 edition, Sportair said. The trade fair, which reached its 16th edition, was held at ...
