News Briefs – Page 397
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News briefs
Puma has announced a sneaker collaboration with Tetris, the videogame...
Puma has announced a sneaker collaboration with Tetris, the videogame brand and franchise, around Puma's latest Running System (RS) silhouette. The Puma x Tetris RS iteration will be launched worldwide in October. Further details on the product are expected to follow. Both the RS and Tetris were originally launched in ...
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News briefs
Mammut won three awards at this year's Ispo Munich. The...
Mammut won three awards at this year's Ispo Munich. The Sota HS Hooded Jacket, with its four-way laminated fabric and 3D surface, was Product of the Year in the Snowsports category. The stretchable jacket is manufactured with a technique the company calls PHASEknit, which weaves together multiple layers of fabric ...
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News briefs
Lindsey Vonn, the retired skier and longtime Under Armour athlete,...
Lindsey Vonn, the retired skier and longtime Under Armour athlete, is joining Team Project Rock as a global ambassador. Project Rock is a collection of Under Armour training apparel and gear named for Dwayne “The Rock” Johnson, the actor and Under Armour athlete. The next Project Rock collection is launching ...
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News briefs
New Balance has opened a pub for marathon runners, called...
New Balance has opened a pub for marathon runners, called The Runaway, on Charing Cross Road, not far from London's Leicester Square. The pub was opened in partnership with Strava, the San Francisco-based fitness app and social network, and is part of “Everybody's Race,” a marketing campaign by the American ...
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News briefs
Adidas has signed multi-year sponsorships with two American football players...
Adidas has signed multi-year sponsorships with two American football players at the top-tier university level: Marquise “Hollywood” Brown of Oklahoma and Hakeem Butler of Iowa State. Both play the position of wide receiver. Butler recently debuted this year's Adizero 40 cleats and Adizero 8.0 cleats during on-field workouts and 40-yard dash trials in ...
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News briefs
Mick Fanning, also known as “White Lightning,” has signed a...
Mick Fanning, also known as “White Lightning,” has signed a ten-year contract with Rip Curl. The idea, said Neil Ridgway, Rip Curl's group marketing chairman, is to “lock the deal down for life.” The Australian surfing champion has been sponsored by the brand for the past 20 years. Fanning made ...
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Puma has signed a sponsorship deal with Samuel “Big Sam”...
Puma has signed a sponsorship deal with Samuel “Big Sam” Umtiti, the center-back defender of FC Barcelona. Umtiti won the Copa del Rey in 2017 and repeated the feat the following year, when his team won the championship of Spain's La Liga. He was also on the French national team ...
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News briefs
Nike is reportedly offering to pay as much as $200...
Nike is reportedly offering to pay as much as $200 million to sponsor the American team at the Los Angeles Olympic and Paralymic Games in 2028, provide volunteer uniforms, and secure the right to put the Swoosh on the Games' official merchandise. Nike has been a sponsor of the U.S. ...
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News briefs
Nike has signed a four-year partnership deal with Tencent that...
Nike has signed a four-year partnership deal with Tencent that makes the American brand the exclusive, official apparel and footwear partner of League of Legends Pro League (LPL) in China. League of Legends, a popular online multiplayer videogame, is made by Riot Games, a subsidiary of Tencent Holdings. Starting this ...
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News briefs
Nike's “Dream Crazier” commercial ran during the latest Oscars award...
Nike's “Dream Crazier” commercial ran during the latest Oscars award ceremony, on Feb. 24. The spot, which is narrated by Serena Williams, celebrates women in view of the upcoming FIFA Women's World Cup, to be held in France this summer. The Dream Crazier campaign features a compilation of moments by ...
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News briefs
Kappa will be the official kit supplier of AS Monaco,...
Kappa will be the official kit supplier of AS Monaco, starting on July 1st and for six seasons, until 2025. The Italian brand had previously been the club's technical sponsor, from 1998 to 2001, a glorious period during which the team won the Ligue 1 title, in 1999/2000. Kappa will ...
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News briefs
Kappa is the new technical sponsor of Nanterre 92, a...
Kappa is the new technical sponsor of Nanterre 92, a professional basketball club that plays in France's top-tier league. Kappa will replace Nike, which has been the team's technical sponsor since the 2017/18 season. The deal with Kappa will last for three seasons, starting on July 1, 2019. In France's ...
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News briefs
Arena has been announced as a technical sponsor of the...
Arena has been announced as a technical sponsor of the Rome International Marathon, which will be run on April 7, in Italy's capital city. The event, now in its 25th year, is one of the world's best known long-distance running events, due to the special appeal of its route. In ...
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News briefs
Gola, the British brand of sneakers, will be sponsoring Roy...
Gola, the British brand of sneakers, will be sponsoring Roy Race, of the Melchester Rovers, in the Roy of the Rovers comic for the rest of the 2018-2019 season. Race appears in custom, red-and-yellow Gola boots on the cover of the latest issue, “Teamwork,” published on Feb. 7. Gola first ...
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News briefs
Altra, the producer of ZeroDrop, FootShape and Fit4Her shoes, will...
Altra, the producer of ZeroDrop, FootShape and Fit4Her shoes, will be the title sponsor of the Tobacco Road Half Marathon, scheduled – along with the regular Tobacco Road Marathon – for Sunday, March 17, 2019, in Cary, North Carolina. Overhead costs will be limited by the all-volunteer staff. The proceeds, ...
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News briefs
Salomon held the first edition of its Winter Festival at...
Salomon held the first edition of its Winter Festival at Les Menuires, a ski resort in France's Savoy department, on Feb. 1-2. The program of the festival included events on and off the snow, with several master classes, races, film screenings, and a village where visitors could test the brand's ...
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News briefs
Buff, the Spanish brand of woolen headwear, sleeves, gloves and...
Buff, the Spanish brand of woolen headwear, sleeves, gloves and other warming accessories, has implemented a sustainability plan. The Protect More program, which itself exists within an umbrella program called Do More Now, aims to reduce the environmental effects of all the brand's production. Most of the R&D department's efforts ...
