News Briefs – Page 4
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News briefsAllbirds has found its distributors for Scandinavia, Benelux and Japan
Allbirds has announced agreements with distributors in the markets of Scandinavia and Benelux. With the completion of these agreements, Allbirds has now penned deals with eight international distributors, following Canada and South Korea in 2023, and Japan, Australasia, Gulf Countries and Southeast Asia earlier this year. Authentic Brands will be ...
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News briefsSlater's new holding brings in top manager from Rip Curl
Kelly Slater’s new conglomerate of companies has hired Diem Culley as the new operations manager for Outerknown, Firewire and Slater Designs, according to ShopEatSurf. Just last month, Slater announced that Dylan Slater (not related to Kelly), the CEO of Firewire Surfboards and Slater Designs at the time, had been named ...
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News briefsFirst Fila+ summer collection released
As SGI Europe reported in January, Fila started a new design and product project called Fila+. After hiring designer Lev Tanju, the founder of London-based skateboard brand Palace, as a Creative Director of Fila+ this week, the first collection’s products were released. For the design of the collection, Tanju and ...
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News briefsTopgolf Callaway partners with Visa
Topgolf Callaway Brands has entered into a multi-year strategic agreement with Visa that spans the entire Topgolf Callaway family of brands, including Topgolf, Callaway and TravisMathew in the US. The partnership brings joint promotional opportunities and benefits to U.S. cardholders who will begin using select Cash App Card offers at ...
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News briefsRalph Lauren unveils USA uniforms for Paris 2024
American fashion brand Ralph Lauren has been designing Team USA uniforms since the 2008 Beijing Olympics. The clothing is also to be worn off the court, at the opening and the ending ceremonies of the Paris 2024 Olympics. But Ralph Lauren has not been doing this without criticism during the ...
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News briefsMacron announces new league partnership
Italian brand Macron has signed a new sponsorship deal with The Unión de Rugby del Uruguay, the governing body of rugby in Uruguay. The agreement includes the supply of uniforms and the entire clothing line for the Men’s XV, Sevens and Women’s teams. An agreement that further strengthens Macron’s position ...
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News briefsSaucony hires new Global Chief Marketing Officer
Source: Saucony Joy Allen-Altimare Saucony has named Joy Allen-Altimare as its new Global Chief Marketing Officer, effective immediately. According to the Wolverine Worldwide-owned footwear brand, she will be responsible for developing and executing Saucony’s global branding initiatives, including brand positioning, direct-to-consumer strategies, advertising, digital strategies, international growth ...
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News briefsEchelon acquires ThriveX
Echelon, which produces connected fitness machines and sells subscriptions for on-demand classes, has acquired ThriveX, a producer of app-controlled compression boots, sauna blankets and cold-immersion products. ThriveX serves both the B2C and the B2B markets, with gyms, hotels and other such businesses among its customers. According to Echelon’s CEO, Lou ...
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News briefsIOC proposes creation of 'Olympic Esports Games'
The President of the International Olympic Committee (IOC), Thomas Bach, announced that the Executive Board is proposing the creation of “Olympic Esports Games” for the 142nd IOC Session, which will be held during the Olympic Games Paris 2024. The IOC is already “in advanced discussions with a potential host,” the ...
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News briefsCastore announces kit and stadium deal with Everton
Castore has announced a new multi-year deal with Everton. As the new official technical partner of the Premier League club, Castore will supply Everton high-performance playing, training and travel wear, starting from the 2024/25 season. The deal is understood to be worth two to three times more than the club’s ...
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News briefsEuratex announces new president and members
Mario Jorge Machado has been elected President of the European Apparel and Textile Confederation (Euratex), the voice of the European textile and clothing industry at the level of the EU institutions. The organization’s General Assembly, which met in Brussels on June 14, also nominated the outgoing President, Alberto Paccanelli, as ...
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News briefsDecathlon partners with Canterbury on co-branded rugby range
Decathlon and iconic rugby brand Canterbury have signed a co-branding agreement that will run until the end of the next World Cup, to be held in Australia in 2027. Starting in July, products branded as “Canterbury by Decathlon” will be available in the Decathlon distribution network, in stores and on ...
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News briefsNike fails to retain “footware” trademark
The General Court of the European Union has sided with Puma against Nike’s attempt to trademark the capitalized word “Footware” as a play on software/hardware and footwear, according to the Wall Street Journal. Nike obtained the trademark from the UK High Court in mid-2021, but Puma has been arguing that ...
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News briefsCurry Brand signs first international athlete
Under Armour’s Curry Brand has agreed to a multi-year shoe and apparel deal with Japanese basketball guard Keisei Tominaga. The 23-year-old becomes Curry’s first international athlete. He will also serve as a brand ambassador. Tominaga was born and raised in Japan and then moved to the US, where he made ...
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News briefsMark King is the new CEO of Xponential Fitness
Xponential Fitness, the global franchisor of boutique health and wellness brands, has announced that its Board of Directors has unanimously appointed Mark King as the new Chief Executive, effective June 17, 2024. He takes over the role from Interim CEO Brenda Morris, who will continue to serve as a member ...
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News briefsFIFA hit with a labor lawsuit
FIFPro Europe, the association of European footballer unions, has sued FIFA over its unilateral decisions concerning the 2025 FIFA Club World Cup, which will be held in the US. According to the complainants, this 21st edition twice adds to the workload – first in its expansion to 32 teams and ...
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News briefsSGS Announces net-zero transition plan
SGS, one of the world’s largest testing, inspection and certification companies, announced its net-zero transition plan. In this plan, SGS commits to achieving net-zero greenhouse gas emissions by 2050. As part of this goal, the company is targeting a 46 percent reduction in absolute Scope 1 and Scope 2 emissions ...
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News briefsAuthentic Brands Group hires GM for Africa
Source: Authentic Brands Group Warren Bowers, General Manager Africa Warren Bowers, a 25-year veteran in the fashion, outdoor and sports sectors, has joined Authentic Brands Group as General Manager of the company’s Africa region. In this newly created position, Bowers will oversee Authentic’s expansion across the continent ...
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News briefsEvent Fabrics names Marketing and Branding Manager
Source: Event Fabrics Shannon Walton, new Marketing and Branding Manager Event Fabrics has hired Shannon Walton as its new Marketing and Branding Manager. Walton most recently served as Executive Director of The Redside Foundation, which supports the outdoor leadership community. Before that, she represented dozens of the ...
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News briefsOn and Beams launch collaborative tennis lifestyle collection
On has announced a collaboration with Japanese retailer Beams, which opened its first store in Harajuku, Tokyo, in 1976, to launch a collection featuring the new The Roger Pro, a shoe designed as a lifestyle shoe that also performs well on the tennis court. The joint collection will launch at ...
