News Briefs – Page 400
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News briefs
Vibram has introduced a new wrapping sole concept, called Wrap...
Vibram has introduced a new wrapping sole concept, called Wrap & Go, which is said to provide extreme grip on both wet and dry surfaces. The new sole uses Vibram Megagrip rubber as well as Vibram Litebase technology, which considerably reduces the weight and thickness of the rubber sole without ...
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News briefs
Burton has announced that it will license its Step On...
Burton has announced that it will license its Step On boot/binding proprietary technology to DC Shoes. The deal will make DC Shoes the first brand outside of Burton to create boots that are compatible with Step On bindings. The development of DC's first Step On boots is currently underway for ...
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News briefs
Compex has announced a partnership with Team Bahrain Merida, the...
Compex has announced a partnership with Team Bahrain Merida, the cycling team that was founded in 2017 through a consortium of business partners from Bahrain and Merida, and for which Vincenzo Nibali currently rides. The team will be using Compex' electric muscle stimulators as part of its training and recovery ...
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News briefs
Gola, the British brand of sneakers, will be sponsoring Roy...
Gola, the British brand of sneakers, will be sponsoring Roy Race, of the Melchester Rovers, in the Roy of the Rovers comic for the rest of the 2018-2019 season. Race appears in custom, red-and-yellow Gola boots on the cover of the latest issue, “Teamwork,” published on Feb. 7. Gola first ...
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News briefs
Puma has signed a multiyear deal to become an official...
Puma has signed a multiyear deal to become an official partner of the NBA. As a result, the company many now produce marketing materials that show its sponsored athletes in their NBA uniforms and with team logos. Puma got back into basketball last year (see SGI Europe Vol. 29 n°21+22 of July 3, ...
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News briefs
Puma Football has signed a long-term endorsement deal worth €100...
Puma Football has signed a long-term endorsement deal worth €100 million with Jan Oblak, the Slovenian goalie who plays for Atlético Madrid. Oblak has been named the Spanish league's best goalie three times in a row and is one of the three goalkeepers included in the latest list of the ...
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News briefs
In an unusual move, Maui Jim, the Hawaiian-themed brand of...
In an unusual move, Maui Jim, the Hawaiian-themed brand of high-performance sunglasses, will be supplying the members of the famous British Manchester United football club – the first team, the academy and the women's teams – with corrective eyewear and sunglasses. As of Feb. 26, moreover, Maui Jim eyewear will ...
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News briefs
Tough Mudder, the obstacle course series, is partnering with Openfit,...
Tough Mudder, the obstacle course series, is partnering with Openfit, a new digital streaming platform for integrated fitness, nutrition, and wellness, to create Tough Mudder T-Minus 30, a 30-day fitness and nutrition program to prepare participants for the challenges of a Tough Mudder event, and to help users in general ...
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News briefs
Messe München is still counting, but the total number of...
Messe München is still counting, but the total number of visitors declined to around 80,000 at the last Ispo Munich show from 83,606 a year ago in terms of daily passages through the turnstiles. Many cancelled their trips to the show because of heavy snow all over Europe, and others ...
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News briefs
With seven months still to go before the first edition...
With seven months still to go before the first edition of the Outdoor by Ispo fair, about 700 exhibitors from 36 countries have already applied to participate in the event, scheduled to run in Munich from June 30 to July 3. The organizers had originally planned to fill six halls ...
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News briefs
Nike has signed a clean-energy power purchasing agreement (PPA) –...
Nike has signed a clean-energy power purchasing agreement (PPA) – its first in Europe – with Iberdrola of Spain, regarded as the world's leading provider of wind power. The deal purchases 40 megawatts from Cavar, a wind farm in northern Spain that Iberdrola will finish building in 2020 and should ...
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News briefs
Asics has launched a partnership with I:Collect (I:CO) on a...
Asics has launched a partnership with I:Collect (I:CO) on a program to recycle and reuse its products at eight marathons in 2019. The program will debut at the Barcelona Marathon on March 10. As part of this initiative, the Japanese sportswear brand is calling on runners and supporters to return ...
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News briefs
Polartec has announced its commitment to using 100 percent recycled...
Polartec has announced its commitment to using 100 percent recycled materials and biodegradability across its entire product line. The new Eco-Engineering initiative, a collaboration with Unifi and Intrinsic Advanced Materials, is an extension of Polartec Eco-Engineering, a proprietary process that deploys recycled inputs to produce sustainable fabrics with enhanced performance ...
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News briefs
Google Cloud and the Golden State Warriors have announced a...
Google Cloud and the Golden State Warriors have announced a multi-year technology partnership that will see Google Cloud as the NBA team's official cloud provider. The team will also use Google Cloud's technology to automate the collection of data analytics. Google Cloud and the Warriors are together developing real-time data ...
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News briefs
The North Face (TNF) and The American Alpine Club (AAC)...
The North Face (TNF) and The American Alpine Club (AAC) are partnering once again to launch the 2019 Live Your Dream Grants. The AAC and TNF will give away $50,000 in grants ranging from $200 to $1,000 per individual. Applications will be accepted online until March 31, with an application ...
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News briefs
Lyst, a global metasearch platform for fashion, has launched what...
Lyst, a global metasearch platform for fashion, has launched what it calls the Sneaker Intelligence Unit. The company has recruited a network of “sneaker experts” by administering an online test and, for those who score at least 80 percent, a “'mastery' stage challenge.” Lyst then solicits opinions from these experts ...
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News briefs
Jon Epstein, global chief commercial officer of Fila and president...
Jon Epstein, global chief commercial officer of Fila and president of Fila North America, died on Friday, Feb. 15, at the age of 63. He had undergone heart surgery about a week before. Jennifer Estabrook, who joined Fila in 2005 and is now chief operating officer of Fila North America ...
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News briefs
In our edition dated Friday, Jan. 28, 2019, we published...
In our edition dated Friday, Jan. 28, 2019, we published an article titled “The North Face unveils a breathable waterproof fabric,” where we stated that waterproof membranes like Gore-Tex don't let moisture out. This is incorrect, since Gore-Tex membranes are both waterpoof and breathable in varying degrees, letting moisture out ...
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News briefs
Itochu has made an unsolicited partial tender offer for an...
Itochu has made an unsolicited partial tender offer for an additional stake of 9.56 percent in Descente. If accepted, it would raise its holding in the Japanese group from 30.44 percent to 40.00 percent. Politely, Descente said it was analyzing the offer, but noted that it has been in talks ...
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News briefs
Osprey Packs has completed the acquisition of Osprey Europe, the...
Osprey Packs has completed the acquisition of Osprey Europe, the U.K.-based subsidiary that was set up by Rob Wylie in 2003. The American brand of backpacks has grown a lot in Europe since then, with a presence in more than 30 countries, claiming the leadership in the sector. Wylie has ...
