News Briefs – Page 405
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News briefs
Puma has unveiled the Clyde Court #Reform basketball shoe, inspired...
Puma has unveiled the Clyde Court #Reform basketball shoe, inspired by the hip-hop artist Meek Mill and the Olympic athlete Tommie Smith, who respectively have been championing criminal justice reform and universal equality. The sneakers are available for pre-sale on Puma's e-commerce website. The full release is scheduled for Feb. ...
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News briefs
The Pentland Group continues to expand the reach of its...
The Pentland Group continues to expand the reach of its iconic Ellesse brand into the lifestyle sector. In contrast with what it did in France, where it stopped an exclusive agreement with the Go Sport retail group and signed a deal with the Lifestyle Company, it has kept Cisalfa Sport ...
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News briefs
Klim, an American supplier of jackets, goggles and other gear...
Klim, an American supplier of jackets, goggles and other gear for snowmobiles, has launched the first snowmobile-specific boot equipped with Michelin soles. Its Havoc GTX Boa boot also features a breathable, anti-microbial OrthoLite insole and 600-gram 3M Thinsulate insulation.
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News briefs
Alpina is introducing ski goggles with QHM technology, designed to...
Alpina is introducing ski goggles with QHM technology, designed to optimize visibility in all kinds of weather thanks to greater contrast enhancement. “QHM” stands for “Quattroflex Hicon Mirror.” The outer lens is equipped with Quattroflex, a reduced polarizing filter in Ruby Red that is said to almost completely eliminate stray ...
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News briefs
Under Armour (UA) has announced a partnership with Virgin Galactic,...
Under Armour (UA) has announced a partnership with Virgin Galactic, part of Sir Richard Branson's Virgin Group, which will see the American sportswear brand serve as Technical Spacewear Partner. Virgin Galactic and its sister companies – The Spaceship Company and Virgin Orbit – are developing and operating a new generation ...
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News briefs
Size?, the UK-based retailer owned by JD Sports Fashion, is...
Size?, the UK-based retailer owned by JD Sports Fashion, is releasing a new exclusive sneaker with Adidas Originals for its Archive capsule: the “Beer” Kegler Super. Paying homage to the brewing traditions of Bavaria, the sneaker is an update of the Kegler Super of 1979, which was designed for Kegeln, ...
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News briefs
The new Converse x JW Anderson Run Star Hike takes...
The new Converse x JW Anderson Run Star Hike takes the classic Chuck Taylor upper, binds it to the cushioned Run Star sole and adds a sawtooth tread in two colors. Hand-drawn typography recalls the historical connections between Converse and JW Anderson. The resulting shoe, which will be launched in ...
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News briefs
Houdini Sportswear is launching the new Power Air Houdi, a...
Houdini Sportswear is launching the new Power Air Houdi, a fleece jacket that is said to shed only a fraction of the fibers that conventional fleece sheds. The product, which will be launched on Jan. 31, is the result of an innovation project in collaboration with Polartec. The fleece jacket ...
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News briefs
Holmenkohl of Germany is launching its new natural series of...
Holmenkohl of Germany is launching its new natural series of ski waxes with organic certification at the Ispo 2019 trade show in Munich on Feb. 3-6. The ski wax is 100 percent biodegradable. Holmenkohl will also be presenting its new Betamix collection of hydro-carbonate ski waxes, developed for ski racing. ...
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News briefs
POC, the Swedish sportswear specialist, has released a new highly...
POC, the Swedish sportswear specialist, has released a new highly ventilated bike helmet, called Ventral Air. The new helmet is largely based on the POC Ventral, launched in March 2018, but features an increased number of vents, to improve the helmet's cooling properties. The 15 frontal ventilation ports and air ...
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News briefs
Ironman has announced a multi-year global partnership with Santini that...
Ironman has announced a multi-year global partnership with Santini that will see the maker of technical apparel become the exclusive cycling and triathlon apparel partner for all owned Ironman races across the world. As part of the agreement, Santini will develop a co-branded, athlete-focused collection, which will be available for ...
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News briefs
Puma has signed a multi-year partnership with the Egyptian Football...
Puma has signed a multi-year partnership with the Egyptian Football Association, and is once again associated with Africa's most successful national football team. The Wild Cat sponsored Egypt from 2006 to 2011, before Adidas took over the contract. Called the Pharaos, the Egyptian team won three consecutive continental titles while ...
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News briefs
Castore, a British brand of luxury sportswear, is Andy Murray's...
Castore, a British brand of luxury sportswear, is Andy Murray's new sponsor for apparel. The tennis pro has had a deal with Under Armour, worth $25 million, for the past several years, but that contract is coming to end – as is Murray's professional career. The former No. 1 British ...
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News briefs
Etonic Golf has signed up John Daly for a long-term...
Etonic Golf has signed up John Daly for a long-term contract to wear and promote its own line of Stabilizer golf shoes. Daly, who won two major PGA Tour championships and many other golf contests, has already helped Etonic to expand its range of golf shoes, apparel and gloves. Lotto ...
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News briefs
Sympatex, the Munich-based maker of high-tech functional materials, will present...
Sympatex, the Munich-based maker of high-tech functional materials, will present the Idea Shoe 4.0 at Ispo Munich on Feb. 3-6. At its exhibition stand, the company will be setting up an actual production line – consisting of a plastic shredder, an extruder and a 3D printer – to demonstrate the ...
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News briefs
Dunlop has signed a multi-year sponsorship deal with the Academia...
Dunlop has signed a multi-year sponsorship deal with the Academia Mouratoglou. Patrick Mouratoglou, founder of the tennis academy and trainer of Serena Williams, Grigor Dimitrov and Jeremy Chardy, is to become a Dunlop ambassador. Dunlop is to supply balls, rackets, bags and racket string for the Mouratoglou Open, an ATP ...
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News briefs
On, the Swiss brand of running shoes, has signed a...
On, the Swiss brand of running shoes, has signed a sponsorship deal with the ZAP Endurance. Located in the town of Boone, in the Blue Ridge Mountains of North Carolina, ZAP Endurance is a non-profit, year-round training center for post-collegiate distance runners who hope to compete in the Olympics. Five ...
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News briefs
Intersport Germany launched a special marketing campaign after the national...
Intersport Germany launched a special marketing campaign after the national football league's winter break. TSG Hoffenheim, the football club, which is sponsored by Intersport, is now playing for the first time in the UEFA Champions League. Intersport's online store is auctioning off original jerseys worn by TSG Hoffenheim players. Fans are ...
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Haglöfs, the Swedish outdoor company, began supplying the SportScheck ski...
Haglöfs, the Swedish outdoor company, began supplying the SportScheck ski school, Vivalpin, with products from its apparel collections at the beginning of this year. Haglöfs and Vivalpin made their initial contacts in May 2018, when Vivalpin provided mountain guides for SportScheck's “Consumer Activation” event. Haglöfs is trying to build brand awareness in ...
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News briefs
Erima is to be the official supplier to the German...
Erima is to be the official supplier to the German Special Olympics Team beginning with the Summer Games in Abu Dhabi, where 220 athletes, trainers and other team members will be wearing Erima's team sports apparel collection. This year's Special Olympics World Summer Games will take place on March 14-21 ...
