News Briefs – Page 409
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News briefs
Dynafit, Icebug and On have developed a “Clean Run Project”...
Dynafit, Icebug and On have developed a “Clean Run Project” for a sustainable, recyclable trail running shoe with the help of Peak Innovation and based on a consumer survey conducted through the Ispo Open Innovation platform. The products will be on display in the Shoe Village in Hall A4 of ...
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News briefs
Puma has reissued its RS-Computer shoe. The original RS-Computer, released...
Puma has reissued its RS-Computer shoe. The original RS-Computer, released in 1986, was purportedly the first shoe to incorporate a computerized sensor to record running statistics, such as time, distance and calories burned. It would connect to an Apple IIE or a Commodore 64 with a 16-pin cord. The current ...
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News briefs
Billabong is putting out a big collection of swimwear, shorts...
Billabong is putting out a big collection of swimwear, shorts and beachwear accessories in association with Julie Sariñana, a well-known, 32-year-old influencer who has gained five million followers on Instagram. Born in Mexico and living in Los Angeles, the fashion model started her own blog, called Sincerely Jules, in 2009. ...
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News briefs
Dynastar and Lange have been announced as new official partners...
Dynastar and Lange have been announced as new official partners for skis & boots of the Freeride World Tour (FWT). The two brands have signed a three-year partnership contract. Alongside these partners, the 2019 FWT will continue its collaboration with GoPro, Fieberbrunn, Audi, Alpina, SunGod and Whitefrontier.
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News briefs
Mizuno has signed the American freestyle swimmer Blake Pieroni to...
Mizuno has signed the American freestyle swimmer Blake Pieroni to his first professional contract. The contract also marks the first sponsorship of a swimmer for Mizuno USA. Pieroni, who is 23 years old, is a current member of USA Swimming, the sport's national team. In 2016, he won an Olympic ...
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News briefs
Adidas has announced an initiative to help remove barriers faced...
Adidas has announced an initiative to help remove barriers faced by girls and women in sports. The She Breaks Barriers initiative expands on the #creatorsunite conversation, launched by the brand in August 2018, and is meant to inspire and support the next generation of female athletes, creators and leaders. To ...
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News briefs
Nike has announced the renewal of its contract with Mauro...
Nike has announced the renewal of its contract with Mauro Icardi, the Argentinean professional footballer who plays for Inter Milan as well as Argentina's national team. The contract extension will see the 25-year-old scorer remain with Nike until 2027. Icardi was originally signed by Nike back in 2013, with an ...
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News briefs
Erreà is the new technical sponsor of Italy's Lega Basket...
Erreà is the new technical sponsor of Italy's Lega Basket Serie A (LBA), the country's professional men's club basketball league and the highest level of the league pyramid. The deal, which will cover the next two seasons, further expands the presence of the sportswear brand in Italian basketball. Erreà is ...
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News briefs
Reinforcing its association with motor sports, Puma has signed a...
Reinforcing its association with motor sports, Puma has signed a long-term deal to supply all Porsche Motorsport drivers, juniors, young professionals and pit crews – all Formula E and GT racing personnel – with shoes, caps, luggage and fireproof racing clothing. The Puma logo will figure on the racecars and ...
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News briefs
Fila has signed a sponsorship deal with Kiki Bertens, the...
Fila has signed a sponsorship deal with Kiki Bertens, the 27-year-old professional tennis player from the Netherlands. In 2018 alone Bertens won a doubles title in Brisbane and three singles titles in Charleston, Cincinnati and Seoul, raising her career totals to seven WTA singles titles and ten WTA doubles titles. ...
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News briefs
Joma Sport has become the official apparel supplier of Mexico's...
Joma Sport has become the official apparel supplier of Mexico's Deportivo Cruz Azul football team. To celebrate the team's 91 years, the Spanish teamwear supplier and Cruz Azul are inviting fans to help find the team an anthem. Details are forthcoming on the social-media channels of both Joma and Cruz ...
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News briefs
The organizers of Ispo Beijing 2019 said they expect 400...
The organizers of Ispo Beijing 2019 said they expect 400 exhibitors representing 700 brands to take part in the trade show. Around half of the brands are from outside China, including regular attendees such as Marmot, Fjällräven, Rossignol and Scarpa. New European exhibitors at the Asian event include Active Sportswear ...
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News briefs
Manchester United will open a series of “entertainment and experience...
Manchester United will open a series of “entertainment and experience centers” in China through a leading property developer based in Shenyang, Harves. The first ones are due to come on stream in Beijing, Shanghai and Shenyang before the end of 2020. They will feature interactive and immersive experiences for fans ...
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News briefs
While no data were actually provided, attendance figures fell below...
While no data were actually provided, attendance figures fell below expectations at last month's new Outdoor Retailer Winter Market in Denver, said the Outdoor Industry Association (OIA). The new dates were supposed to respond to the need by softgoods companies for earlier orders, yet major brands like Patagonia and The ...
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News briefs
At the opening of an international underwater swimming show in...
At the opening of an international underwater swimming show in Paris today, Aqua Lung announced that Philippe Cousteau and his wife, Ashlan Gorse Cousteau, will become its new brand ambassadors in 2019. Philippe is the grandson of Jacques-Yves Cousteau, the French underwater explorer, film-maker and member of the Académie Française ...
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News briefs
Mammut has joined the Sustainable Apparel Coalition (SAC), the clothing,...
Mammut has joined the Sustainable Apparel Coalition (SAC), the clothing, footwear and textile industry alliance for sustainable production. The Swiss outdoor brand will now begin the progressive implementation of the SAC's Higg Index, a set of standardized tools with which industry stakeholders can measure the sustainability performance of suppliers, brands ...
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News briefs
Wolverine Worldwide, the parent company of Saucony, Merrell and other...
Wolverine Worldwide, the parent company of Saucony, Merrell and other brands, is suing 3M for allegedly concealing information about the risks of the 3M'S Scotchgard water and stain repellent. The lawsuit was filed in Michigan District Court on Dec. 19. Wolverine claims that 3M knew that the PFOA and PFOS ...
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News briefs
Reima is one of 18 companies participating in a...
Reima is one of 18 companies participating in a European project called Trash-2-Cash, which aims to make life greener and more climate friendly. Under the program, Reima has developed ideas for a children's collection with 100 percent recyclable material, without sacrificing quality. A study referred to by Reima shows a ...
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News briefs
Technogym is launching Let's Move for a Better World 2019,...
Technogym is launching Let's Move for a Better World 2019, the 6th edition of the campaign in which fitness clubs all over the world help raise awareness in the fight against the sedentary lifestyle. From 11 to 30 March, gym members around the world are invited to join forces to ...
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News briefs
Asics has announced a project to help Syrian refugee children...
Asics has announced a project to help Syrian refugee children through sport and play, in partnership with Right To Play. The project is made possible by the brand's commitment to donate $10 per sale of every KO100, the 100th anniversary shoe, to Right To Play. A donation of only $10 ...
