News Briefs – Page 412
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News briefs
La Sportiva is taking the place of another Italian company,...
La Sportiva is taking the place of another Italian company, Montura, as the technical sponsor of the French mountain skiing federation (FFME) for the next three years, starting with the 2018/19 season. It will also give it financial support for its operations. While it specializes in climbing, La Sportiva has ...
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News briefs
Adidas has entered into a “perpetual, legacy partnership” with Stan...
Adidas has entered into a “perpetual, legacy partnership” with Stan Smith, the two-time Grand Slam tennis champion whose career lasted from 1969 to 1985. Adidas first collaborated with Smith on a famous shoe style in 1973 and is now releasing an updated version, with leather upper, rubber cupsole and white ...
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News briefs
Vincent Kompany, the center back and captain for both the...
Vincent Kompany, the center back and captain for both the Manchester City and the Belgian national soccer teams, has signed an endorsement deal with Puma. Kompany has long been a wearer of leather boots on the field. Since Dec. 14, however, he has been playing in the Puma Future (the ...
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News briefs
Italy's Macron has become the new technical sponsor of K.K....
Italy's Macron has become the new technical sponsor of K.K. Split, an important Croatian basketball team, for three years starting with the current season. It is taking the place of a Bosnian firm, XBGT, which took over the role from Jako two years ago. Nike, Playlife, Reebok and And 1 ...
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News briefs
Macron is launching a new and more contemporary logo. To...
Macron is launching a new and more contemporary logo. To draw attention to its new symbol, the Macron Hero, the Italian company has launched a new video and a new marketing campaign on Instagram, Twitter, Facebook, Linkedin and Youtube. The hashtag is #MacronHero or #MacronHeroisborn.
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News briefs
Montane, the British maker of mountaineering apparel and gear, has...
Montane, the British maker of mountaineering apparel and gear, has signed a sponsorship deal with the British Ice Climbing Team for the 2018/19 season. The company will begin providing kits as of Jan. 24-26 of next year, for a climb in Switzerland.
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News briefs
Mizuno has signed its first deal with an American swimmer,...
Mizuno has signed its first deal with an American swimmer, Blake Pieroni, who belongs to the U.S. national team. The deal is a first also for Pieroni himself and for Mizuno USA as a subsidiary of the Japanese brand. Pieroni won a gold medal for the 400-meter freestyle relay at ...
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News briefs
On Dec. 12, with a multi-year contract, the National Basketball...
On Dec. 12, with a multi-year contract, the National Basketball Association (NBA) made the Bauerfeind GenuTrain its official knee brace. The German orthotics maker began dealing with the NBA more than a decade ago, when professional players began using the original GenuTrain brace. At present, the official NBA brand ambassador ...
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News briefs
Glenmuir, the Scottish golf apparel company, has become a Principal...
Glenmuir, the Scottish golf apparel company, has become a Principal Partner to the PGA. The company has had a 30-year relationship with the PGA. With the new deal, in effect through 2020, the company will supply staff uniforms to PGA coaches at the Open Championship Swingzone and to the Great ...
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News briefs
Gilbert and the French Rugby Federation (FFR) have extended their...
Gilbert and the French Rugby Federation (FFR) have extended their partnership deal until the 2023/24 season. The partnership between the rugby brand and FFR has been in place since 1999. The extension will include the 2023 Rugby World Cup, which will be held in France.
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News briefs
Special help is being made available to a larger number...
Special help is being made available to a larger number of sports retailers from several countries wishing to go to Ispo Munich, the international trade show scheduled to take place on Feb. 3–6, 2019. The program, called “Altogether to Munich,” is intended to support sports retailers from Austria, Italy, Poland, ...
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News briefs
Outdoor Retailer has announced that all three shows in 2019...
Outdoor Retailer has announced that all three shows in 2019 will only last three days. The Summer Market in June and the Winter Market in November will move from four days to three, while the Snow Show in January remains a three-day event. All three shows will take place at ...
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News briefs
There will be no Interbike show in Reno, Nevada as...
There will be no Interbike show in Reno, Nevada as planned next September. The organizer of the major North American bike trade show, Emerald Expositions, justified the move with a difficult market for bicycles in the U.S. over the past four years, compounded by substantial increases in U.S. import tariffs ...
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News briefs
SportScheck will be honoring certain sports personalities with the newly...
SportScheck will be honoring certain sports personalities with the newly created “Made for More Award” on Feb. 2, 2019. The award ceremony will be broadcast via the free-TV channel of the Sport1 online platform. The live show will be recorded at the ziegelei101 in Munich. SportScheck has invited more than ...
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News briefs
Hohenstein has announced that it is joining the ZDHC (Zero...
Hohenstein has announced that it is joining the ZDHC (Zero Discharge of Hazardous Chemicals) Roadmap to Zero Programme. Hohenstein is an international accredited testing laboratory whose work mostly involves the testing and certification of textiles. The goal of the ZDHC Roadmap to Zero Programme is to eliminate the use of ...
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News briefs
The International Olympic Committee (IOC) intends to take on a...
The International Olympic Committee (IOC) intends to take on a leadership role in the new UN Sports for Climate Action Initiative, which aims to drive climate actions across the sports community. The Initiative was launched by the United Nations Framework Convention on Climate Change (UNFCCC), in partnership with the IOC, ...
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News briefs
Michael Greenberg, president of Skechers, was given the T. Kenyon...
Michael Greenberg, president of Skechers, was given the T. Kenyon Holly Award of the Two Ten Footwear foundation for his philanthropic efforts for children in need, families impacted by natural disasters and other humanitarian causes.
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News briefs
CORRECTION : Nothing will change in the responsibilities of Dan...
CORRECTION : Nothing will change in the responsibilities of Dan Rockfelder as brand manager of Brooks Running in Spain. We could not find out whether there will be any changes in the brand's leadership for France and the Benelux countries.
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News briefs
Chip Wilson, the wealthy founder of Lululemon, and Tencent Holdings...
Chip Wilson, the wealthy founder of Lululemon, and Tencent Holdings are in discussions to join China's Anta Sports Products in its proposed €4.7 billion bid for Amer Sports, according to Bloomberg. Wilson, who is considered an expert in athleisure, would hold a 20 percent stake in the combined entity, while ...
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News briefs
VF Corporation has announced the signing of a 10-year lease...
VF Corporation has announced the signing of a 10-year lease for the remodeled Axtell Soho building in central London, stating that it will become an important business hub for VF and its brands. Located in a vibrant section of the city, close to some of VF's stores in Regent Street, ...
