News Briefs – Page 418
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News briefs
Arena has signed a sponsorship deal with Farida Osman, whom...
Arena has signed a sponsorship deal with Farida Osman, whom the Association of National Olympic Committees has called the “Best Female Athlete from Africa.” Born in the U.S. but raised in Cairo, Osman was a synchronized swimmer before she began racing. In 2007, at the age of 12, she won ...
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News briefs
Rossignol has added Marina Martínez Lobo of Alicante, Spain, to...
Rossignol has added Marina Martínez Lobo of Alicante, Spain, to its roster of athletes this year's World Padel Tour. Aged 15, Martínez Lobo has already been a junior and multiple-time regional champion in paddle tennis. In 2017 she was world champion for Spain in the under-14 category.
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News briefs
Hyperice Inc. has teamed up with the video-gamer and NFL...
Hyperice Inc. has teamed up with the video-gamer and NFL wide receiver JuJu Smith-Schuster to deliver its sports-recovery gear to elite e-sports athletes. The company's “Move” initiative, developed in partnership with Foundry IV, aims to alleviate the physical strains of video-gaming for more than 50 hours a week, which has ...
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News briefs
Sport 2000 International is launching a special “made for” marketing...
Sport 2000 International is launching a special “made for” marketing campaign in the alpine countries of Germany, Austria, Switzerland and Italy, in partnership with six winter sports brands: Atomic, Salomon, Nordica, Tecnica, Dalbello and Rossignol. The brands are divided into sports sub-categories. Focused on customization, Atomic and Salomon will use ...
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News briefs
UYN has launched a global marketing campaign on Eurosport, featuring...
UYN has launched a global marketing campaign on Eurosport, featuring the biathlon star Dorothea Wierer. It is sponsoring the ski teams of Germany, Austria, France, Italy, Norway, Russia and Slovenia as well as the Slovak biathlon team. UYN, which stands for Unleash Your Nature, is the new brand of functional ...
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News briefs
On Dec. 9-10, for the 45th anniversary of its famous...
On Dec. 9-10, for the 45th anniversary of its famous Yellow Boot, Timberland will be hosting an exhibition at the Vinyl Factory in London. On display will be collaborative designs with Stüssy, Supreme, Off-White, Opening Ceremony, OVO and Pharrell Williams as well as a 45th-anniversary limited-edition boot, which will go ...
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News briefs
Visitors to the next edition of Ispo Beijing, which will...
Visitors to the next edition of Ispo Beijing, which will celebrate its 15th anniversary at a new venue on Jan. 16-19, will be offered a two-day guided tour of ski resorts in preparation for the 2022 Winter Olympic Games. The E-Commerce Matchmaking Program and the Asia Pacific Snow Conference will ...
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News briefs
The Bright show, regarded as the leading European trade show...
The Bright show, regarded as the leading European trade show for streetwear, sneakers and skateboarding, which was acquired by the Premium Group in July 2015 and is held at the Arena Berlin fairgrounds, will not take place next January. According to the organizers of the show, the break will be ...
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News briefs
Markus Hefter, who has been in charge of Ispo Munich...
Markus Hefter, who has been in charge of Ispo Munich for the past ten years, has become personally responsible also for the new OutDoor by Ispo fair as exhibition group director. He had already served as outdoor project director for Ispo between January 2006 and October 2008. Hefter reports to ...
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News briefs
Columbia Sportswear announced a donation of $20,00O to the Wildfire...
Columbia Sportswear announced a donation of $20,00O to the Wildfire Relief Fund of the California Community Foundation to aid in the relief efforts being conducted in relation to the recent wildfires in the state. The group has also exhorted its employees to make donations to other organizations involved in the ...
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News briefs
The non-profit Fair Wear Foundation (FWF) attests that the Oberalp...
The non-profit Fair Wear Foundation (FWF) attests that the Oberalp Group, parent company of the Salewa, Dynafit and Wild Country outdoor brands, carefully considers its choice of suppliers and systematically monitors their working conditions. In September, the FWF awarded “Leader” status to the South Tyrolean company. This status is conferred ...
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News briefs
Patagonia has launched new fleece jackets for the current season...
Patagonia has launched new fleece jackets for the current season which use “woolyester,” a material which blends micro-polyester with recycled wool from the Prato region of Italy, in partnership with Calamai. Thanks in large part to the recycling process, the production of woolyester fleece is said to use 23 percent ...
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News briefs
United By Blue has raised a Series A financing round,...
United By Blue has raised a Series A financing round, led by Emil Capital Partners with participation from CircleUp, Golda Darty, Connected VC, and Patient Capital Collaborative, among others. United By Blue, based in Philadelphia, is known for its outdoor sustainable products that support ocean and waterway conservation. For every ...
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News briefs
CORRECTION: According to SportsPro, Nike has hired Jian Zihao, expert...
CORRECTION: According to SportsPro, Nike has hired Jian Zihao, expert player of the videogame League of Legends, as an “influencer” to promote LeBron James's “Shut Up and Dribble” ad campaign. It has not signed him to an athletic endorsement deal.
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News briefs
Markus Huber has passed away
Markus Huber, the kind and witty German journalist who helped us to launch The Outdoor Industry Compass ten years ago, died on Nov. 8 at a hospital in Nuremberg after a long and serious illness. He was only 47 years old. A memorial service will be held for him on ...
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News briefs
Keller Sports, the German online retailer of selected sporting goods,...
Keller Sports, the German online retailer of selected sporting goods, says it has raised an eight-digit amount of equity financing from Reimann Investors, which was already its lead investor, and from the Co-Investor Group. The new financing round, which is described as the largest one in the company's history, is ...
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News briefs
Decathlon entered yet another new country, Cambodia, with a store...
Decathlon entered yet another new country, Cambodia, with a store in Phnom Penh this past August. It plans to move for the first time into Egypt next January and Chile in April with stores in Cairo and Santiago. The Cairo store will be supplied from Morocco and the Santiago unit ...
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News briefs
VF Corp. has completed the sale of Reef to the...
VF Corp. has completed the sale of Reef to the Rockport Group, which was recently taken over by Charlesbank Capital Partners. The disposal of the action sports brand will reduce VF's annual revenues by about $150 million. According to ShopEatSurf, Roger Spatz will stop running Reef after a short transition, ...
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News briefs
VF Corp. denies speculation that tax reasons may have led...
VF Corp. denies speculation that tax reasons may have led it to relocate some customer service functions from Stabio in Switzerland to Nottingham in the U.K. last year. Citing business optimization reasons, VF points out that it also decided last year to move Timberland's apparel design center from London to ...
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News briefs
Cherokee, the American licensing firm whose brands include the eponymous...
Cherokee, the American licensing firm whose brands include the eponymous Cherokee, Tony Hawk and Hi-Tec, has filed a registration statement to offer unspecified units of stock, warrants, debt securities and preferred stock and to sell some 2.8 million shares valued at $1.7 million. Short of cash, the firm hopes to ...
