News Briefs – Page 42
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News briefs
Kanye West spent $7 million on Super Bowl commercial, $0 on production – and it worked
In many ways, Super Bowl commercials are just as much a spectacle as the game itself. These ads are scrutinized every year, and for those not fully invested in the sport, they add an extra layer of enjoyment. They could also be a part of the reason why this year’s ...
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News briefs
Columbia tech goes to the moon
Columbia Sportswear has partnered with Intuitive Machines, a space exploration company, to advance its technologies and material innovations. The goal is to “lay the foundation for a sustainable human presence on the moon” with Omni-Heat Infinity, a proprietary heat-reflective technology developed by Columbia. Intuitive Machines will incorporate Columbia’s technology into ...
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News briefs
Hoka names President, setting course for growth and innovation
Hoka, a footwear brand within Deckers Brands, has appointed Robin Green as its new President, with immediate effect. Green is bringing to Hoka’s executive team a wealth of experience from her recent role as Global Vice President of men’s running and fitness at Nike. Reporting directly to Dave Powers, CEO ...
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News briefs
Super Bowl LVIII breaks TV records with thrilling showdown and star-studded lineup
Super Bowl LVIII, played at Allegiant Stadium in Las Vegas, has rewritten the TV viewership playbook in the US. CBS, under Paramount’s ownership, hosted the game, attracting an astounding average of 123.4 million viewers. This figure surges past the previous record set by Fox during Super Bowl LVII, in 2023, ...
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A record year for professional pádel
Over the course of 2023 the International Padel Federation (FIP) – which conglomerates the Premier Padel, Cupra FIP Tour and FIP Promises circuits – held 160 tournaments for some 6,000 registered players. Of these 4,874 were professionals, hailing from 72 countries, and of the professionals 1,362 (28%) were women and ...
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News briefs
Sport participation enhances academic performance, new study highlights
New research has found a correlation between continued participation in sports, whether on teams or individually, and improved academic performance. The article, signed by researchers at the universities of Sydney and Manchester and titled Sport Participation for Academic Success: Evidence From the Longitudinal Study of Australian Children, was published in ...
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News briefs
Paris 2024 medals carry an actual fragment of the Eiffel Tower
See the medals the world’s greatest athletes will receive this summer.
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News briefs
Cricket equipment market to post 6.7 percent CAGR by 2032
The global cricket equipment market was valued at $680.2 million in 2022, and is forecast to reach $1.3 billion by 2032, growing at a compound annual growth rate (CAGR) of 6.7 percent from 2023 to 2032, according to a new report by Allied Market Research. Growth will be driven by ...
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News briefs
Head brings AI to pádel
Head has introduced a tracking system for pádel play. Called Aiball (artificial intelligence ball), it combines a smartphone app with court-mounted cameras, and therefore with the cooperation of the pádel clubs. The app tracks a number of statistics: seconds per point, average hits per point, percentage of time spent per ...
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News briefs
Sales flat, profits down at Forum Sport
In its full-year 2023/24, ended Jan. 31, Forum Sport generated €121.4 million in sales, 1 percent more than the €120.2 million of FY 2022/23, according to CMDsport. Things were on the upswing until November, which was flat year-on-year and marked a reversal of fortunes for the next two months. CEO ...
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News briefs
Decathlon sells 82 European stores
Decathlon has signed a leaseback deal for the sale of 82 of its stores in Europe with an American publicly traded real estate investment trust (REIT) called Realty Income. According to CMDsport and other sources, the sale price was €527 million. The stores are located in Germany, France, Spain, Italy ...
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News briefs
Adidas Drops Mahomes 2, the famous QB’s latest collection
The timing couldn’t be better, could it? Adidas and Patrick Mahomes have just unveiled the Mahomes 2, the next installment of the quarterback’s signature footwear and apparel collection. This collaboration marks the second time Mahomes and Adidas have joined forces since their initial launch, in August 2021, ...
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News briefs
Nox under new ownership
GPF Partners has taken what appears to be a controlling stake in Nox, as CMDsport and others have reported. The pádel brand’s founder and CEO, Jesús Ballvé, will be remaining in place. Together with the new shareholder, Nox’s management has come up with a three-part plan: to consolidate its position ...
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News briefs
BMC seeks short-time work amid market struggles
The Swiss bicycle market is facing tough times. Several brands from the Alpine country have struggled since the pandemic, with BMC being the latest on that list. Because of decreased demand, the company has filed a preemptive application for short-time work with the competent department for economy and labor in ...
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News briefs
Hanover Communications launches Hanover Sport
Hanover Communications, a London-based communications and public affairs consulting firm, has announced the launch of Hanover Sport, to consolidate its sport-related offering. Rebecca Hargreaves, former Director at The Playbook, has been appointed as the first Director of Hanover Sport. Hargreaves has more than 15 years of experience with sports brands ...
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News briefs
Jeff Bezos plans to sell 50 million Amazon shares
Jeff Bezos has a trading plan for the sale of up to 50 million Amazon shares by January 2025, according to a Feb. 2 filing with the Securities and Exchange Commission (SEC). At the current share price, the securities would be worth around $8.6 billion. Bezos previously served as Amazon’s ...
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News briefs
UEFA president will not stand for reelection in 2027
Aleksander Ceferin, the head of European football governing body UEFA, has announced that he would not stand for reelection in 2027 and an unprecedented fourth term at the helm of the organization. An amendment to UEFA’s statutes passed by the organization’s Congress on Feb. 8 would have ...
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News briefs
In Paris, Arc’teryx opens shop-in-shop ahead of flagship
Outdoor apparel brand Arc’teryx has opened an 80-square-meter shop-in-shop on the ground floor of La Samaritaine, the department store on Paris’s Rue de Rivoli. The retail space, inaugurated on Feb. 9, showcases a range of functional and performance items from the brand’s spring/summer 2024 collection. Arc’teryx will soon open ...
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News briefs
A new association of Italian trade fairs
IT-EX is the name of a new association of Italian international trade fairs, created with the objective of promoting the interests of the sector and its internationalization. The new body, established on Feb. 7, was founded by Fondazione Fiera Milano with AIMPES Servizi, A.N.C.I. Servizi, ASSOMAC Servizi, CEU – Centro ...
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News briefs
Fútbol Emotion posts 64 percent revenue increase
Spanish retailer Fútbol Emotion saw its revenues jump by 64 percent in 2023 to €82 million, Palco23 has reported. The company has almost tripled its sales in just two years, after posting a turnover of around €30 million in 2021. Half of the company’s turnover is generated through e-commerce, while ...