News Briefs – Page 427
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News briefs
Crossfit has settled a lawsuit with its primary sponsor, Reebok,...
Crossfit has settled a lawsuit with its primary sponsor, Reebok, over disputed royalty payments. The terms have been kept confidential, but they did include a unspecified payment for back royalties. The two parties entered a licensing and sponsorship agreement in 2010 that made Crossfit the title sponsor of the Crossfit ...
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News briefs
Skechers USA and three of its top executives including the...
Skechers USA and three of its top executives including the company's founder, Robert Greenberg, are the targets of a class action suit by shareholders who claim that they were not told the whole story about certain foreseeable logistic costs in China. They also allege that Greenberg sold a considerable number ...
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News briefs
Taking its cues from Moncler, Colmar has launched a systematic...
Taking its cues from Moncler, Colmar has launched a systematic program of collaborations with special designers, called Advanced Garment Exploration (AGE), to develop original items for its sports and lifestyle apparel collections. It will start this month with a few colorful pieces of outerwear with spectacular silhouettes designed by Shayne ...
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News briefs
Le Coq Sportif has put out a special collection of...
Le Coq Sportif has put out a special collection of tennis wear to celebrate the 50th anniversary of Arthur Ashe's victory in the U.S. Tennis Open in New York. The line includes a shirt with a photo of the late American champion, called Charity, whose sales proceeds will go to ...
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News briefs
Prada has revived its Linea Rossa collection of sports clothing...
Prada has revived its Linea Rossa collection of sports clothing and footwear, first launched in 1997, putting its thin red line on more competitively priced and more contemporary garments with high-tech features for a younger clientele. Some of the items are meant for skiing and or snowboarding. The collection is ...
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News briefs
Vans is partnering with Wrangler for a pair of denim...
Vans is partnering with Wrangler for a pair of denim jeans, a jacket, a skirt and a backpack, which is now available on Wrangler's e-commerce site. Both brands belong to VF Corporation, which recently announced its decision to create a separate structure for its denim brands.
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News briefs
Puma has teamed up with Karl Lagerfeld to create an...
Puma has teamed up with Karl Lagerfeld to create an exclusive capsule collection featuring items for both men and women. The focus of the collection is Puma's Suede 50 sneaker, which celebrates its 50th anniversary this year. The collaboration on the shoe has resulted in two different unisex styles inspired ...
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News briefs
Puma has collaborated with Polaroid for the relaunch of its...
Puma has collaborated with Polaroid for the relaunch of its RS-100 sneaker and the launch of a new sneaker model, the RS-0. The RS-0 sneaker has an upper constructed of white leather, reflective laces and Polaroid's iconic color spectrum on the tongue as well as a contrasting black midsole to ...
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News briefs
The Adidas Group has appointed Mediacom, which is part of...
The Adidas Group has appointed Mediacom, which is part of the WPP group, for its global media business from September. The two hubs for the global business will be London for Adidas and New York City for Reebok, with Mediacom staff also positioned around key focus locations for the brands ...
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News briefs
Adidas has announced the early renewal of its long-standing partnership...
Adidas has announced the early renewal of its long-standing partnership with the German Football Association (DFB) to 2026. The move was described as a demonstration of trust in the German football team, despite its defeat in the recent World Cup, and as a sign of support for the promotion of ...
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News briefs
Adidas has launched the Tango app for the football community,...
Adidas has launched the Tango app for the football community, and as a rallying point for participants in the Tango League, a grassroots football competition. The group said that the app became available on Sept. 3 in the U.S., the U.K., Germany, France and Spain, to help football enthusiasts ...
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News briefs
A former Puma endorsee, Kylie Jenner has announced that she...
A former Puma endorsee, Kylie Jenner has announced that she was switching Adidas, to help market the Falcon sneaker. The reality TV personality shared the news on social media, wearing a pair of Falcons, part of the Adidas Originals range. Jenner's switch to Adidas reunites the family: Kendall Jenner, Kylie's ...
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News briefs
Macron has replaced Jako as the sponsor of a German...
Macron has replaced Jako as the sponsor of a German football club, Hannover 96, through a six-year contract. In its domestic market, the Italian company is currently sponsoring a total of five first-division football teams, more than any other sports brand, although the big properties are taken by the majors. ...
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News briefs
Odlo, the Swiss outdoor brand, has launched a new marketing...
Odlo, the Swiss outdoor brand, has launched a new marketing campaign. While Odlo worked in the past mainly with top athletes when launching new campaigns, the company has now decided to work with a TV star, Daniel Aminati. He is known for his fitness program, which attracts a lot of ...
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News briefs
New Balance will be using artificial intelligence technology on the...
New Balance will be using artificial intelligence technology on the first day of New York Fashion Week, Sept. 6, to spot people who are wearing garments that make them stand out from the crowd. The sneaker brand will do it through Real Time Exception Spotting, a computer vision technology that ...
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News briefs
Polar has appointed Vicky Holland as a sporting ambassador for...
Polar has appointed Vicky Holland as a sporting ambassador for the brand. She will front a campaign for the brand's wearable fitness products. The Olympic triathlete medalist is currently ranked second in the overall World Triathlon Series (WTS) standings. Holland won a Bronze medal at the Rio Olympic Games in ...
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News briefs
Under Armour's collaboration with Dwayne Johnson, the American actor also...
Under Armour's collaboration with Dwayne Johnson, the American actor also known by his wrestling ring name of “The Rock,” has achieved top ranking among best-matched celebrity-brand endorsements in the fashion and retail sectors, according to a study from Spotted. The collaboration had the highest-scoring endorsement deal among all the Fashion ...
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News briefs
A new national B2B and B2C trade show, Surf Out...
A new national B2B and B2C trade show, Surf Out Portugal, will make its debut in Portugal on Sept. 15 and 16. It will be held at Estoril near Cascais, the surf spot north of Lisbon. Rusty and Lightning Bolt are mentioned among the 45 exhibitors along with local surf ...
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News briefs
Paying tribute to the new athleisure trend, Première Vision, the...
Paying tribute to the new athleisure trend, Première Vision, the world's largest fabrics fair, is launching a new Sport & Tech section at its next show on Sept. 19-21, accompanied by conferences on the subject. The initiative has led Polartec and Primaloft to exhibit at the fair, joining 73 other ...
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News briefs
The third edition of the Bread & Butter by Zalando...
The third edition of the Bread & Butter by Zalando fashion festival in Berlin registered 35,000 visitors, 16 percent more than in the previous year. It ran from Aug. 31 to Sept. 2, and the marketing event organized by the online retailer was apparently sold out every day. The festival ...
