News Briefs – Page 438
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News briefs
Nike is taking over the sponsorship of the Sevilla football...
Nike is taking over the sponsorship of the Sevilla football team from New Balance for the next three years. The Swoosh already sponsors three other football club in the Spanish Liga: Barcelona, Atlético Madrid and Malaga
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News briefs
Adidas has announced the extension of its partnership with Uefa...
Adidas has announced the extension of its partnership with Uefa through 2021, including its Champions League, its Super Cup, its Youth League and its Futsal Champions League. The Three Stripes has supplied the match ball for Uefa's tournaments since 2001.
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News briefs
Macron has signed its first sponsorship deal with a German...
Macron has signed its first sponsorship deal with a German handball team. The contract is with the DJK Rimpar Wölfe in Würzburg. It will last for five years from the 2018/19 season. A Macron Store in nearby Bamberg will manage the contract in coordination with the Italian company.
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News briefs
Speedo has signed a long-term endorsement contract with Joseph Schooling,...
Speedo has signed a long-term endorsement contract with Joseph Schooling, a 22-year-old Singaporean swimmer. He was the first swimmer from Singapore to win gold in the 2016 Olympic Games, after collecting medals in the previous two years.
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News briefs
Head has extended its endorsement contracts with Novak Djokovic and...
Head has extended its endorsement contracts with Novak Djokovic and Alexander Zverev. The two tennis champions are currently 31 and 21 years old, respectively. Head has been working with Djokovic since 2001.
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News briefs
Asics is launching a partnership with The Walt Disney Company...
Asics is launching a partnership with The Walt Disney Company ahead of its release of the new Disney-Pixar Incredibles 2 movie. Starting this month, the two companies will deliver a joint cross-media campaign on digital channels to get families moving this summer, as a sequel to Asics “I Move Me” ...
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News briefs
Sport Achat will not have an edition in the city...
Sport Achat will not have an edition in the city of Nantes this coming September. The B2B event in France's West, organized by Sportair, was originally launched in 2016. At its inaugural edition, it saw the participation of 243 brands and 576 visitors, but the 2017 Nantes show registered a ...
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News briefs
Surf Demo Days, a new three-day event for the surf...
Surf Demo Days, a new three-day event for the surf industry and consumers, will be launched on June 15-17 in Soorts-Hossegor, in France's southwest. The location, only 20km north of Biarritz, is at the heart of the European surf industry. Industry leaders, manufacturers, pro surfers and retailers will be given ...
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News briefs
Messe München, which won the bid to host the European...
Messe München, which won the bid to host the European OutDoor show from 2019 on just before the Ispo Munich show last January, is inviting industry professionals to register to attend free of charge a conference in Munich on June 27 to introduce the new concept of the fair, which ...
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News briefs
In its 2016-2017 sustainability report, the Stadium Group showed that...
In its 2016-2017 sustainability report, the Stadium Group showed that it saved nearly eight million liters of water and 277,000 kg of carbon dioxide by using the so-called Solution Dye technique. In addition, the Swedish-based retail group reports that PFCs have been completely phased out of Stadium's production of private ...
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News briefs
A Swedish company, Wiges, is taking a step closer to...
A Swedish company, Wiges, is taking a step closer to the sporting goods industry with the launch of a new brand called Life Wear. The new brand will offer socks, underwear and clothing made from organic bamboo that is grown without artificial irrigation or pesticides. The manufacturing process leading to ...
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News briefs
Zoggs has launched a new line of swimwear made from...
Zoggs has launched a new line of swimwear made from ocean waste, and has announced that 40 percent of its 2019 spring/summer swimwear will be made from waste recovered from the ocean. The Ecolast swimwear will be introduced in Zoggs' autumn/winter 2018 season, and rolled out from January 2019. The ...
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News briefs
Adidas and Parley for the Oceans have announced the return...
Adidas and Parley for the Oceans have announced the return for the second consecutive year of Run for the Oceans, a running initiative to raise awareness of the threat of marine plastic pollution, from June 8 to July 8. Adidas and Parley will be hosting a series of runs in ...
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News briefs
The European Commission has announced a proposal to tackle the...
The European Commission has announced a proposal to tackle the issue of abandoned fishing gear (nets, pots, lines, traps, etc.). In a wide-ranging statement about how to reduce marine litter on May 28, the Commission said it will require producers of fishing gear containing plastics to cover the costs of ...
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News briefs
Aquafil and Genomatica have announced the creation of Project Effective,...
Aquafil and Genomatica have announced the creation of Project Effective, a new initiative to increase the adoption of sustainable materials. The new multi stakeholder collaboration aims to produce more sustainable fibers and plastics for commercial use by using renewable feedstocks and bio-based technologies. Project Effective extends across the entire product ...
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News briefs
At the company's annual shareholders' meeting a few days ago,...
At the company's annual shareholders' meeting a few days ago, Kasper Rorsted, chief executive at the Adidas Group, reiterated that the company anticipates a “normalization” of its growth this year, after two years of strong double-digit sales expansion. As reported earlier, the group's sales growth slowed down in Western Europe ...
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News briefs
Puma formally exited the Kering group earlier this week, with...
Puma formally exited the Kering group earlier this week, with the distribution of Puma shares to Kering shareholders. The distribution ratio amounted to one Puma share for 12 Kering shares held, and the payment date was May 16. Puma's opening share price on the day was €429.0 but the company's ...
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News briefs
Newell Brands plans to divest Pure Fishing, a division of...
Newell Brands plans to divest Pure Fishing, a division of the former Jarden Corporation that groups numerous brands including Berkley, Abu Garcia, Penn and Shakespeare, joining Rawlings on the selling block. It will also seek a buyer for Jostens. This means that it is likely to retain Coleman, Marmot and ...
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News briefs
Meridia Private Equity, an investment fund created in 2006 by...
Meridia Private Equity, an investment fund created in 2006 by Javier Faus, a former manager of FC Barcelona, has acquired a significant minority stake in Fútbol Emotion, a Spanish chain of football stores, to help it to expand in Spain and abroad. Founded in 2002, Fútbol Emotion has just opened ...
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News briefs
Tim Bauer has been assigned to the newly created position...
Tim Bauer has been assigned to the newly created position of retail manager at Intersport Germany. The position was created in order to focus on the restructuring of Intersport into a more retail-oriented retail organization. The 41-year-old will be responsible for the further development of Intersport's Future Stores in Berlin ...
