News Briefs – Page 440
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News briefs
New Balance has launched a special shoe collection combining its...
New Balance has launched a special shoe collection combining its lifestyle and sports product lines. The red-white shoe collection, called Otruska, is inspired by the host country of the football World Cup that takes place this summer in Russia. With the Tekela and the Furun 4.0 shoe models, New Balance ...
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News briefs
Nike has extended its sponsorship of the Chinese Super League,...
Nike has extended its sponsorship of the Chinese Super League, the highest division in the country for professional global football, comprising 16 teams, for the equivalent of $470 million in cash over a 10-year period. The Swoosh has been sponsoring the league since 2009.
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When the Wolverhampton Wanderers take the field for their return...
When the Wolverhampton Wanderers take the field for their return to England's Premier League next season, they will do so with Adidas' jerseys. The newly crowned winners of the second division Sky Bet Championship has sealed a four-year deal that will see the sportswear company become the club's official technical ...
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Starting next month, Adidas will replace Puma after five years...
Starting next month, Adidas will replace Puma after five years as sponsor of the Leicester City football club, which plays in England's Premier League. The duration of the new contract has not been specified. This comes after Leicester City finished ninth in the Premier League, ending the season with a ...
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Puma has replaced Macron as the sponsor of the Crystal...
Puma has replaced Macron as the sponsor of the Crystal Palace Football Club from the next season, supplying the team's uniforms and partnering with it for the sale of replica jerseys and other items. Dubbed as the Eagles, the team plays in the English Premier League.
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Macron has announced two more technical sponsorship agreements. In one...
Macron has announced two more technical sponsorship agreements. In one of them, the fast-growing Italian company, whose sales grew by 18 percent last year to €83 million, will replace Umbro as the sponsor of a French football club in the national second league, the Racing Club de Lens, for the ...
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Sergio Tacchini has announced a new partnership with Francesca Schiavone,...
Sergio Tacchini has announced a new partnership with Francesca Schiavone, the first Italian woman to win a singles Grand Slam event, with her victory at the French Open in 2010. The collaboration made its debut at the ongoing Internazionali BNL d'Italia in Rome, where Schiavone will be wearing items from ...
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UYN, the new brand of Treré Innovation whose name stands...
UYN, the new brand of Treré Innovation whose name stands for Unleash Your Nature, has signed up as baselayer sponsor of the German alpine ski team, which was previously sponsored by Falke. UYN is also sponsoring the Italian and Austria ski teams, replacing X-Bionic, which is concentrating on its sponsorship ...
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Nike, H&M, Burberry and Gap signed up to an initiative...
Nike, H&M, Burberry and Gap signed up to an initiative that aims to improve the industry's record of sustainability after a study found that less than one percent of the clothing is recycled. The four brands joined the Make Fashion Circular program to reduce global waste from fashion by recycling ...
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The European Union (EU) has voted to clarify regulations on...
The European Union (EU) has voted to clarify regulations on nanomaterials, a move that is expected to reinforce the action against the presence of hazardous chemicals in clothing, textiles and footwear. At the Reach (Regulation on Registration, Evaluation, Authorisation and Restriction of Chemicals) Committee meeting in Helsinki on April 26, ...
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Researchers at the University of Pittsburgh have announced the development...
Researchers at the University of Pittsburgh have announced the development of a new modeling approach that is said to predict the traction performance of shoe treads. The model was developed at the university's human movement and balance laboratory, which works on solutions to prevent falling accidents. The lab uses computer ...
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Calderon Sport, which was for many years the leading sporting...
Calderon Sport, which was for many years the leading sporting goods retailer in the region of Madrid, is moving toward the liquidation of its remaining stores and its online shop, according to CMD Sport. The company, which had more than 30 stores ten years ago, was founded by the Calderon ...
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Surfstitch Australia, the online retailer specializing in action sports products,...
Surfstitch Australia, the online retailer specializing in action sports products, has been taken over by an entity of the Alceon Group, a private equity firm. The offer was approved by creditors of the Surfstich Group at a meeting early last month. Alceon already owns Ezibuy, an online retailer of clothing ...
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News briefs
Bench has fallen into administration, a procedure under the British...
Bench has fallen into administration, a procedure under the British legislation which is similar to bankruptcy in the U.S. In a statement, the fashion retailer said that the move will also affect the German service entities of Bench in Munich. Among the factors that led to the filing, the company ...
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Adidas has started serial production of its AM4NYC running shoe...
Adidas has started serial production of its AM4NYC running shoe at its Speedfactory in Atlanta. The shoe, whose name stands for Made for New York City, became available in the U.S. at retail on April 27. As previously reported, the company's American facility and its German Speedfactory in Ansbach are ...
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About 200 people moved into Adidas France's new head office...
About 200 people moved into Adidas France's new head office last month, in the business district of Strasbourg-Archipel, across from the European Parliament. The office has been transferred there from Landersheim, a small village in the Alsace where Adidas France was built up by Horst Dassler from 1973, after a ...
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La Fabrique du Ski has raised €320,000, with a contribution...
La Fabrique du Ski has raised €320,000, with a contribution of 53 percent from private investors and 47 percent from a regional French banking entity, the Crédit Agricole Sud Rhône Alpes. Christian Alary, who created the company in 2014, remains the majority shareholder. A former executive at Rossignol and Decathlon, ...
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The Authentic Brands Group (ABG) has completed its acquisition of...
The Authentic Brands Group (ABG) has completed its acquisition of Nautica from VF Corporation. It is now its biggest brand, with an annual turnover of nearly $1 billion. The group already owns brands such as Prince, Spyder, Vision Street Wear and Juicy Couture.
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The Sports Edit has secured £1 million (€1.14m-$1.37m) in a round...
The Sports Edit has secured £1 million (€1.14m-$1.37m) in a round of investment led by new backers including Justin King, Sue Watson and Ric Lewis, adding to existing investors. King is the former chief executive of Sainsbury's, while Watson is the owner of Lyle & Scott, and Lewis is the founder ...
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GoPro's depressed share price took a jump after reports that...
GoPro's depressed share price took a jump after reports that a Chinese rival, Xiaomi, may make an offer for the company. Xiaomi, a big Chinese company that makes smartphones, mobile devices, laptops and other consumer electronics, is a minority shareholder of Yi Technology, which makes action cameras that are much ...
