News Briefs – Page 442
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News briefs
Poc Sweden has settled an intellectual property dispute with MIPS....
Poc Sweden has settled an intellectual property dispute with MIPS. The two companies now intend to develop helmets combining their respective technological innovations. They had sued and counter-sued each other last autumn over their patent rights, and MIPS had received a preliminary injunction that was later withdrawn.
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News briefs
Puma has struck a global licensing partnership agreement with the...
Puma has struck a global licensing partnership agreement with the Fossil Group for the design, development and distribution of Puma watches and wearables until 2028. The company has been growing rapidly in the running and training categories in recent years, and its management indicated earlier that it was considering moves ...
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News briefs
On the hottest day in the London Marathon's history, Eliud...
On the hottest day in the London Marathon's history, Eliud Kipchoge glided to victory on Nike Zoom Vaporfly Elite running shoes. The footwear featured new 3D-printed textile uppers created with a technology called Flyprint. The uppers are produced through solid deposit modelling (SDM) that involves a process where TPU filament ...
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News briefs
Adidas has developed a new yoga collection in cooperation with...
Adidas has developed a new yoga collection in cooperation with Wanderlust, using polyester made of recycled plastic from oceans. 80 percent of the waste that is in oceans and on coasts is plastic. As with some other Adidas products already launched, Parley for the Oceans, the environmental organization that addresses major ...
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News briefs
O'Neill has teamed up with Hello Kitty, a brand of...
O'Neill has teamed up with Hello Kitty, a brand of Sanrio, on a girl's swimwear and related apparel and accessories range. The first collection, for summer 2018, launched on April 11. This will be followed by an autumn capsule collection, which will make its debut in mid-May. The O'Neill x Hello ...
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News briefs
O'Neill has joined forces with Isko, the specialist in denim...
O'Neill has joined forces with Isko, the specialist in denim manufacturing, to create the first denim boardshort. The innovative swimwear, part of O'Neill's Hybrid range, is made with a lightweight version of Isko's patented Blue Skin denim fabric. During the production of the denim, the fabric is coated with O'Neill's ...
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News briefs
K-Swiss is introducing a line of sneakers designed for e-sport...
K-Swiss is introducing a line of sneakers designed for e-sport professionals. The initial line comprises two models, one for lifestyle and one for performance. The lifestyle model, which is the first to launch, features traditional sports elements such as breathable mesh and four-way stretch. The model comprises both men's and ...
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News briefs
Canada Goose is launching a new range of reflective rain...
Canada Goose is launching a new range of reflective rain jackets. Each jacket in the collection has a different birch bark print, inspired by the nature of British Columbia, which reflects in low light. The four styles in the range include the heavy-duty men's Harbour jacket and women's Trinity jacket, ...
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News briefs
Nike is the Official Partner of the European Athletics Championships...
Nike is the Official Partner of the European Athletics Championships 2018 in Berlin, which will be held on Aug. 7-12 at Berlin's Olympic Stadium, with the road races and race walking events held throughout the city. The sportswear giant is already a supplier to the German Athletics Federation (DLV). As ...
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News briefs
4F, the Polish sportswear company, has agreed to become the...
4F, the Polish sportswear company, has agreed to become the presenting sponsor over the next four years for the 4-Hills Tournament, which includes four ski jumping events in Germany and Austria. This fits with the sports marketing strategy of the sportswear brand, which is already a partner for the Polish ...
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News briefs
Speedo is commemorating its 90th anniversary this year with a...
Speedo is commemorating its 90th anniversary this year with a brand campaign entitled Water Baby Forever. The campaign is a celebration of swimming as an activity accessible to everyone regardless of age, ability or experience in the water. As part of its 90th birthday celebrations, Speedo has announced that it ...
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News briefs
Under Armour is launching a new global training campaign featuring...
Under Armour is launching a new global training campaign featuring Dwayne Johnson which highlights the importance of hard work, resilience and dedication. The “Will Finds a Way” campaign spotlights Johnson as he introduces the stories of eight athletes from eight different sports: Natasha Hastings (world champion sprinter); Yusra Mardini (Olympic ...
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News briefs
Adidas has signed up the University of Wyoming, covering the...
Adidas has signed up the University of Wyoming, covering the school's 17 athletic team. The Cowboys teams were previously split between Nike and Under Armour.
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News briefs
Macron replaces Nike as the new technical sponsor of The...
Macron replaces Nike as the new technical sponsor of The Hellas Verona Football Club, the Italian team commonly referred to as Hellas Verona, or simply Verona. The agreement, effective July 1, will last for five seasons. The partnership will see the development of a new collection for both players and ...
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News briefs
Canterbury succeeds Kappa as the new technical sponsor of UBB...
Canterbury succeeds Kappa as the new technical sponsor of UBB (Union Bordeaux Bègles). UBB is a French rugby union team based in Bordeaux. The club competes in the Top 14, the first level of France's professional league system. The deal is effective from July 1, and will last for five ...
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News briefs
Macron is the new technical sponsor of the Welsh rugby...
Macron is the new technical sponsor of the Welsh rugby club of Cardiff Blues. The club competes in the Pro14 league, as do Edinburgh Rugby, Glasgow Warriors and Scarlets, also backed by Macron. The Italian sporting apparel company replaces Canterbury, which has been Cardiff Blues' kit supplier for more than ...
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News briefs
Inov-8 has been announced as the official footwear brand of...
Inov-8 has been announced as the official footwear brand of the 2018 Obstacle Course Racing World Championships (OCRWC), the independent championship event in obstacle course racing created by Adventurey. Inov-8 is best known for paying special attention to the grip of its footwear, for off-road running and CrossFit. Its shoes ...
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News briefs
Uhlsport's Kempa brand has become the new official supplier of...
Uhlsport's Kempa brand has become the new official supplier of the German Wrestlers Association. The sponsorship deal includes presentation and leisure apparel, as well as exclusive apparel for competitions, for athletes, trainers and advisers. They will be wearing Kempa's Core 2.0 collection at the European championship in Kaspiisk, Russia, at ...
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News briefs
A ball tampering scandal that occurred in March led Asics...
A ball tampering scandal that occurred in March led Asics severing ties with the Australian national cricket team. Asics had sponsorships in place with two of the players involved, vice-captain David Warner and batsman Cameron Bancroft. Asics said it was tearing the deals up. Reuters quoted the brand as saying ...
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News briefs
As a cricketer, Virat Kohli knows how to slash the...
As a cricketer, Virat Kohli knows how to slash the blade and New Era hopes that his outstanding onfield performance will carry over into his activities off it. The company recently signed the dashing Indian cricket captain as a brand ambassador for the region. As an ambassador, Kohli has launched ...
