News Briefs – Page 446
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News briefs
Nike has extended its big contract as the official supplier...
Nike has extended its big contract as the official supplier of all the 32 American football teams of the NFL league for eight more years through 2028. The annual price of the contract is said to be roughly similar to the annual fee of $220,000 being paid for its latest ...
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News briefs
Hurley and the World Surf League (WSL) have announced a...
Hurley and the World Surf League (WSL) have announced a new partnership for the WSL Championship Tour for the remainder of the year. The brand, owned by Nike, will be collaborating with WSL on five of the 11 scheduled events to help young surfers around the world make a positive ...
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News briefs
The North Face (TNF) has launched a global marketing campaign...
The North Face (TNF) has launched a global marketing campaign focusing on women, entitled “Move Mountains.” The initiative, which has been developed in collaboration with Sid Lee LA, is meant to celebrate a new generation of female explorers and role models. Move Mountains launches with a series of short films ...
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News briefs
Wiggle has announced a global relaunch of its brand, alongside...
Wiggle has announced a global relaunch of its brand, alongside its ongoing refocusing on multi-sports offering. Following research and customer consultation over the past year, the firm has developed the “Get There” campaign, which will emphasize what unites people across sport, the company said. The integrated campaign features a cinematic ...
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News briefs
A professional German snowboarder, Aline Bock, has signed up as...
A professional German snowboarder, Aline Bock, has signed up as an official ambassador for the #itsgreatoutthere campaign steered by the European Outdoor Group to stimulate outdoor participation. She will promote and support the campaign during her activities and public appearances, online and on the social media. Bock has just started ...
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News briefs
CMP has become the title and technical sponsor of the...
CMP has become the title and technical sponsor of the Venice Night Trail. CMP, part of F.lli Campagnolo Group, is a maker of high-performance garments for a wide range of sporting activities ranging from skiing to trekking, from biking to mountaineering. The CMP Venice Night Trail is scheduled for Saturday, ...
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News briefs
Digitization in the sports business is the central topic of...
Digitization in the sports business is the central topic of the Ispo Academy Scandinavia, scheduled in Stockholm on April 17 and 18. The organizers said that specialists from Sweden and other countries will provide exclusive insights into the digital prospects of the industry at the two-day event. “Digital transformation is ...
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News briefs
Inov-8 has announced the launch of a new downhill running...
Inov-8 has announced the launch of a new downhill running race down the Streif, the legendary ski slope on the Hahnenkamm mountain in Kitzbühel, Austria, widely considered as the world's toughest ski slope. The Streif features blind drops, high speed jumps, curves, and steep slopes with a gradient of up to ...
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News briefs
Puma and the Massachusetts Institute of Technology (MIT) Design Lab...
Puma and the Massachusetts Institute of Technology (MIT) Design Lab will be showcasing the results of their research in the field of biodesign at the upcoming Milan Design Week. Biodesign uses living materials, such as bacteria or algae, to create products for our daily lives. The sportswear brand and the ...
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News briefs
Protest Sportswear has displayed its green credentials by installing 10,000...
Protest Sportswear has displayed its green credentials by installing 10,000 solar panels on the roofs of the company's facilities in the home town of Randstad. Prompted by the local council's request for companies to adopt greener practice, the Dutch action sports firm has kitted out its CDR Vastgoed, Dekker Sport ...
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News briefs
Shimano's Japanese factory in Sakai suffered a fire on March...
Shimano's Japanese factory in Sakai suffered a fire on March 26, which led to the evacuation of more than 200 members of the staff. According to local media, it took some 20 fire engines and more than eight hours to extinguish the fire, but no one was injured in the ...
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News briefs
CORRECTION: The Go Sport Group ended 2017 with a total...
CORRECTION: The Go Sport Group ended 2017 with a total of 578 stores. The number of items offered on Go Sport's website is about one million.
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News briefs
Chervò has acquired a 95 percent stake in Chervò USA,...
Chervò has acquired a 95 percent stake in Chervò USA, a sign of the new focus of the Italian golf and sportswear brand on the largest consumer market in the world. The U.S. is also the world's largest golf country, with more than 20 million players. The remaining 5 percent ...
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News briefs
Asics has announced the opening of a new innovation hub...
Asics has announced the opening of a new innovation hub at its headquarters in Barcelona. The new center is to attract and support European start-ups focusing on sports and wellness. The center will concentrate on the development of new products and services with the aim of enhancing the end-user experience. ...
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News briefs
Kathmandu, the New Zealand outdoor brand and retailer, has agreed...
Kathmandu, the New Zealand outdoor brand and retailer, has agreed to take over Oboz Footwear, the U.S. outdoor footwear brand, for $60.0 million in cash and an earn-out of up to $15 million, as a means to expand its footwear and international sales. Established in Montana in 2007, Oboz generates ...
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News briefs
Two shareholders of Billabong International, Rider Capital and Adam Smith...
Two shareholders of Billabong International, Rider Capital and Adam Smith Asset Management, have voiced their opposition to the proposed sale of the company to Boardriders. Together they hold 15.4 percent of the company's shares. Billabong's founder, Gordon Merchant, has already approved the terms of the transaction, but the other shareholders ...
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News briefs
Trerè Innovation, which has lost a contract for the production...
Trerè Innovation, which has lost a contract for the production of X-Bionic garments and X-Socks socks and their distribution in Europe, has found a new client. Replay, the Italian denim brand, has agreed to license its socks and underwear products to the Italian knitter on a global scale, generating annual ...
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News briefs
Heinz Hackl has been appointed as management board member in...
Heinz Hackl has been appointed as management board member in charge of sales at Willy Bogner, the Germany skiwear company. He was previously chief executive at René Lezard, where he managed a financial restructuring plan, after other leadership positions at Marc O'Polo and Joop! Hackl started at Bogner earlier this ...
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News briefs
Bench has announced that its chief executive and chairman, Bruno...
Bench has announced that its chief executive and chairman, Bruno Sälzer, has stepped down. Sälzer, who had held the position for three years, will reportedly retain his 15 percent stake in the company. He purchased that share of the business in 2014. Emeram Capital Partners, a private equity firm based ...
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News briefs
2XU is setting up a new Nordic sales subsidiary, based...
2XU is setting up a new Nordic sales subsidiary, based in Oslo, with regional offices also in Sweden, Finland and Denmark. It will be led by Ellen Sorum, who worked previously for Bergans of Norway and Gresvig.
