News Briefs – Page 448
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News briefs
The Norwegian Athletics Association (NFF) announced that Puma has become...
The Norwegian Athletics Association (NFF) announced that Puma has become its new sponsor for clothing as well as equipment supplier. Interest in the Norwegian athletics team has grown in the country since Karsten Warholm won a gold medal in the 400-meter hurdles in the World Athletic Championships last summer.
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News briefs
New Balance is extending its sponsorship of FC Porto. The...
New Balance is extending its sponsorship of FC Porto. The Portuguese team was one of the first football clubs to have been sponsored by the brand, starting with the 2014/15 season.
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News briefs
Nike has launched the Nike Circular Innovation Challenge 2018, a...
Nike has launched the Nike Circular Innovation Challenge 2018, a search for innovations that will help it promote a waste-free, circular economy and a more sustainable future. The Challenge is open to legal residents age 18+ of the eligible countries, which include the U.S., Canada (excluding the province of Quebec), ...
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News briefs
Asics has raised €500,000 for Right To Play, a charity...
Asics has raised €500,000 for Right To Play, a charity partner which supports children in need through educational games. The donation was made possible by an in-store charity campaign, which was held across all Asics brand stores – in U.K. & Ireland, Germany, Poland, Czech Republic, The Netherlands, Belgium, Denmark, ...
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News briefs
Junior golf players in the U.K. and their parents want...
Junior golf players in the U.K. and their parents want to see more varied events and competitions, and juniors want opportunities to play fewer than 18 holes. These were some of the key findings from a study on junior retention undertaken by Sports Marketing Surveys with the Golf Foundation in ...
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News briefs
X-Technology has announced a long-term partnership with Intersocks for the...
X-Technology has announced a long-term partnership with Intersocks for the production of its technical X-Socks line, effective with deliveries in January 2019, following the termination of its collaboration with Trerè Innovation for the production and sale of that line and the X-Bionic collection of sports garments. As reported in our ...
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News briefs
Moody's has downgraded its rating of Boardriders' $450 million senior...
Moody's has downgraded its rating of Boardriders' $450 million senior secured term loan to a highly speculative level of B3. The loan will allow the parent company of Quiksilver to finance its acquisition of Billabong International and pay down debt. Moody's praised the terms of the deal but said it ...
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News briefs
The proxy fight around Newell Brands is heating up, with...
The proxy fight around Newell Brands is heating up, with Starboard Value nominating two additional directors to a full slate that it is proposing for election at the company's annual meeting. The hedge fund's statement came after the company announced on Feb. 22 a “refreshment” of its board of directors, ...
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News briefs
Stefan Jentzsch announced that he will resign as a member...
Stefan Jentzsch announced that he will resign as a member of Adidas' supervisory board at the company's annual meeting on May 9. He has been serving on the board since Nov. 7, 2007. At its latest meeting on March 6, the board decided to propose Frank Appel as his successor. ...
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News briefs
VF Corp. has appointed Velia Carboni as chief digital officer,...
VF Corp. has appointed Velia Carboni as chief digital officer, a new position which has been created by the company in view of expanding its investments across its digital platform. Carboni will report directly to Steve Rendle, the group's chairman, president and chief executive. She will serve on VF Corp.'s ...
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News briefs
Peter Fresia, 51, is strengthening Leki's product development team, working...
Peter Fresia, 51, is strengthening Leki's product development team, working together with Christian Nordhaus. He will be responsible for hardware products. Fresia worked most recently as senior buyer at SportScheck for technical hardware, outdoor shoes and skis. The certified mountain and ski guide previously worked for Sport Schuster and as ...
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News briefs
Antoine Tinel, formerly in charge of international sales at Le...
Antoine Tinel, formerly in charge of international sales at Le Coq Sportif, has become sales and marketing director at The Lifestyle Company, a French fashion distribution firm. Le Coq had appointed Tinel just over two years ago to handle the French brand's business in international markets, consisting of 30 distributors, ...
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News briefs
Protest, the Dutch action sports apparel brand, is gearing up...
Protest, the Dutch action sports apparel brand, is gearing up to move into the U.S. market. The Dutch company said that its business in the European market was stable, with subsidiaries in the German-speaking countries, France and the U.K., which allows it to start exploring the U.S. market. Peter Korver, ...
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News briefs
Action Sports Sportartikel is taking over the distribution of 2XU...
Action Sports Sportartikel is taking over the distribution of 2XU in Germany, Austria, Switzerland and the Benelux countries. Matthias Filser, who handled sales of the Australian brand of functional sports clothing in a similar territory through his own company, Filser Sport & Marketing, has been made head of triathlon for ...
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News briefs
Fjällräven has decided to make a strategic change in distribution,...
Fjällräven has decided to make a strategic change in distribution, investing more in retailers classified as specialized outdoor stores, where it believes that it can offer better support. The brand will review the channels in which its products are sold, with major changes coming in Sweden, the rest of Europe ...
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News briefs
Interski has become the new distributor of Falke products in...
Interski has become the new distributor of Falke products in Sweden, starting with orders for the next autumn/winter season The German brand of socks was previously sold in Sweden by Matthew Wise, who has decided to leave the sporting goods industry.
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News briefs
Sports Direct International (SDI) raised its stake in Debenhams to...
Sports Direct International (SDI) raised its stake in Debenhams to nearly 30 percent, the threshold at which it would have to make a formal takeover offer for the department store group. Instead, SDI reportedly said that it wanted to form a tighter strategic partnership with Debenhams, as it increased its ...
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News briefs
Karstadt Sports has opened corners for Reebok with special workout...
Karstadt Sports has opened corners for Reebok with special workout areas for customers at its stores in Munich's Stachus area and on Essen's Limbecker Platz. A dedicated website and a social media campaign will promote the initiative as part of the brand's “Reebok Experience.”
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News briefs
Munich, the Spanish brand of sports and lifestyle footwear, has...
Munich, the Spanish brand of sports and lifestyle footwear, has opened its 9th store in Barcelona, raising the number of directly operated stores in Spain to 15. Located in the Splau di Cornelià shopping center in the district of Llobregat, the 45-square-meter experiential store makes use of methacrylate to spread ...
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News briefs
Two weeks before the formal release of the Adidas Group's...
Two weeks before the formal release of the Adidas Group's results for 2017, the company's chief executive reportedly indicated that its turnover increased in a range of 15 to 20 percent for the year to reach more than €20 billion. As reported by Reuters, Kasper Rorsted said at a conference ...
