News Briefs – Page 452
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News briefs
Halti launched a new underwear collection for the international market...
Halti launched a new underwear collection for the international market at the recent Ispo show in Munich. The collection is mainly made in Europe with production partners in Lithuania and Latvia. Halti also showed its complete active lifestyle collection for the first time at Ispo, as well as a new ...
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News briefs
Decathlon is launching in France a new advertising campaign, the...
Decathlon is launching in France a new advertising campaign, the first in collaboration with Roosbeef!, its new agency for the country. The campaign is meant to highlight the joy that sport is capable of conveying, while encouraging people to engage in collective sporting activities. The campaign debuted exclusively on TF1, ...
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News briefs
Puma is the new official supplier of the Senegalese Football...
Puma is the new official supplier of the Senegalese Football Association, replacing Romai through a long-term partnership. It will start to outfit the Senegal national team, also known as the “Lions of Teranga,” next month, in connection with this year's Fifa World Cup in Russia. It will be the second ...
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News briefs
New Balance has announced the launch of “Fearlessly Independent Since...
New Balance has announced the launch of “Fearlessly Independent Since 1906,” a new global communication platform that is meant to reflect the brand's heritage and the company's commitment to non-conventional values. New Balance was founded in 1906 in Boston, Massachusetts. The campaign has been developed in partnership with VML, the ...
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News briefs
Roxy has launched a new global campaign entitled “Make Waves....
Roxy has launched a new global campaign entitled “Make Waves. Move Mountains,” which is meant to celebrate the empowerment of women in action sports and beyond. To help promote the message, the brand has tapped into well-known snow and surf athletes, including Stephanie Gilmore, Dara Howell, Torah Bright, and Lisa ...
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News briefs
Converse opened a hotel-inspired pop-up in a five-floor building in...
Converse opened a hotel-inspired pop-up in a five-floor building in London, in the heart of Shoreditch, on Feb. 16-17. The project, hosted at 155 New North Rd, Hoxton, celebrated in particular the brand's One Star trainers. The two-day “Converse One Star Hotel” featured exclusive One Star products from the spring ...
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News briefs
Le Coq Sportif has announced a collaboration with Renault F1,...
Le Coq Sportif has announced a collaboration with Renault F1, the French Formula 1 team, for the next three years. For this partnership, the sportswear brand has created a collection of about fifty products, including jackets, t-shirts, sweatshirts, caps and polos. Le Coq Sportif will equip Renault F1's drivers, Nico ...
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News briefs
Nidecker has announced new sponsorship contracts with Mike Basich, Tim...
Nidecker has announced new sponsorship contracts with Mike Basich, Tim Humphreys and Shin Biyajima. The three snowboarders will be riding Nidecker snowboards and boots exclusively, while continuing their partnership with Flow bindings, one of the boardsports brands owned and operated by the Nidecker Group.
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News briefs
Starting from the 2017/18 winter season, Halti is sponsoring the...
Starting from the 2017/18 winter season, Halti is sponsoring the Nordic Combined Team of Finland. Several athletes of the team participated in the Nordic combined skiing competitions at Pyeongchang. In time for the 2018 Winter Olympics in Pyeongchang, Halti also expanded its collaboration with the International Ski Federation (FIS). Starting ...
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News briefs
The SportScheck City Runs will have a name change as...
The SportScheck City Runs will have a name change as part of a format revamp. Now known as SportScheck Run 2018, the running series has also found a new partner in the shape of Under Armour, who will be the official outfitter for the events. Under the motto of “Runner's ...
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News briefs
Eurobike has announced a new look and slogan. The Eurobike...
Eurobike has announced a new look and slogan. The Eurobike Team worked closely with Steven Cook, creative director, and Daniel Lepik, motion designer, to develop a new style that features reduced lines, modern colors and a futuristic design, to represent the combination of reality with technical innovations. The organizers of ...
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News briefs
Taichung Bike Week is moving dates. The organizers of the...
Taichung Bike Week is moving dates. The organizers of the fair have announced in a press release that after discussions between Taichung City government and the Taiwan Bicycle Association, and considering some feedback in the industry, it was decided that the 2018 Taichung Bike Week would be shortened to three ...
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News briefs
There will be a new U.S. edition of Fibo, the...
There will be a new U.S. edition of Fibo, the trade show. The first Fibo USA will be held on Dec. 6-8, 2018 at the Orange County Convention Center in Orlando, Florida. The U.S. is the largest fitness market in the world, with 57.2 million members in 36,540 gyms and ...
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News briefs
The founders of Bright, the German trade show dedicated to...
The founders of Bright, the German trade show dedicated to skate brands, have announced they are stepping down at the end of February. Thomas Martini and Marco Aslim launched the event in 2005. Their move follows the arrival of a new majority shareholder, Clarion Events. Bright was acquired by Premium ...
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News briefs
Sports Management School (SMS) has announced the opening of a...
Sports Management School (SMS) has announced the opening of a new campus in Barcelona, the third after Paris and Lausanne. The school is also launching a new one-year MBA in sports management in Barcelona, which will begin in November. This Master's program will be co-directed by Michael Tapiro and Joaquim ...
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News briefs
Puma has announced plans to distribute a one-off dividend of...
Puma has announced plans to distribute a one-off dividend of €12.50 per share for the financial year 2017. The group's administrative board and its managing directors intend to propose the dividend to Puma's annual general meeting on April 12. The group's chief executive, Björn Gulden, said it was fair to ...
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News briefs
Asics Ventures Corporation, an investment subsidiary for Asics, has acquired...
Asics Ventures Corporation, an investment subsidiary for Asics, has acquired an unspecified stake in AI Silk Corporation, a Japanese start-up that develops conductive textiles, to make more comfortable wearable technology. Asics says that many devices gathering the body's data from the skin tend to irritate the wearer over time, but ...
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News briefs
Felix Neureuther, a professional skier, has plans for when his...
Felix Neureuther, a professional skier, has plans for when his sports career is over. He has reportedly joined ABS Protection as a shareholder. Neureuther will not only be a testimonial for the brand but he will also work on a strategic basis with Stefan Mohr, chief executive of ABS Protection. ...
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News briefs
Consilium, an Italian private equity firm, has acquired a majority...
Consilium, an Italian private equity firm, has acquired a majority stake in the River Group through its Consilium Private Equity Fund III fund. The financial terms of the transaction have not been disclosed. Founded in 2000 in Fucecchio, near Florence, River Group is a designer and producer of sneakers for ...
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News briefs
Xendera has announced a capital increase of €1.2 million from...
Xendera has announced a capital increase of €1.2 million from professional investors including Pyrénées Gascogne Développement, Herrikoa, Financière Royer and Toki Eder Conseil. This new round follows an initial fundraising of €435,000 from private investors in June 2016. The company intends to use the new funds to strengthen its market ...
