News Briefs – Page 471
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News briefs
Stöckli Sport has decided to stop developing and selling its...
Stöckli Sport has decided to stop developing and selling its own brand of bicycles, according to various reports, because of the investments required to innovate the product line. The Swiss company will concentrate on its core business in the ski sector. Its stores will offer the bicycles of other Swiss ...
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News briefs
Nike has unveiled a new sustainable leather material called Flyleather....
Nike has unveiled a new sustainable leather material called Flyleather. The new material is described by Nike as looking and feeling like regular leather, although it is derived from a totally different process. Flyleather is produced from the scraps of cow hide that are typically discarded by tanneries. During an ...
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News briefs
Brooks has collaborated with BASF to develop a new running...
Brooks has collaborated with BASF to develop a new running shoe using polyurethane-based cushioning technology. The shoe, which is called Levitate, features a midsole that incorporates a new blend of BASF's Elastopan Sports Light polyurethane system. According to Brooks, this technology offers enhanced comfort and durability, while providing the user ...
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News briefs
Asics has collaborated with Liberty Fabrics, a specialist in print...
Asics has collaborated with Liberty Fabrics, a specialist in print design and textile innovation, on the launch of a new collection of fitness apparel. The line consists of leggings, shorts, a woven hooded jacket, a short sleeve top and a headband, as well as the Gel-Fit Sana 3SE footwear style, ...
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News briefs
Björn Borg presented its new “Signature Collection,” along with the...
Björn Borg presented its new “Signature Collection,” along with the main autumn/winter 2017 collection, at The Royal Tennis Hall in Stockholm on Aug. 31, in a fashion show entitled Versus Borg. The Signature Collection is inspired by Björn Borg himself and the sportswear style of the 1970s. This limited edition ...
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News briefs
Liebaert is expanding into the activewear and athleisure segments for...
Liebaert is expanding into the activewear and athleisure segments for the first time with its new NanoStitch Comfort Technology line of fabrics. This collection of high-performance fabrics integrates Lycra Sport technology. Founded in 1887 and headquartered in Belgium, Liebaert is best known for its manufacturing in the intimate apparel sector. ...
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News briefs
As predicted, Adidas has signed a new contract with the...
As predicted, Adidas has signed a new contract with the University of Kansas, extending a six-year-old partnership through 2031 and stengthening its position in the performance segment of the American sports market to complement its renewed strength in the lifestyle segment. It will be the richest deal between the brand ...
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News briefs
After a partnership of 12 years, Erima has decided to...
After a partnership of 12 years, Erima has decided to stop sponsoring Fabian Hambüchen, a German gymnastics champion, to concentrate on team sports. At the same time, the German company will for the first time sponsor a women's football team, the SC Sand.
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News briefs
Macron has announced a technical sponsorship contract with a football...
Macron has announced a technical sponsorship contract with a football team, FC DAC 1904 Dunajská, which plays in Slovakia's Superliga. The team was previously sponsored by Adidas. Its partnership with the Italian company has already started with the current season and is set to go on for the next five ...
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News briefs
Reebok has announced a one-year sponsorship contract with Ariana Grande,...
Reebok has announced a one-year sponsorship contract with Ariana Grande, the 24-year-old American singer and actress. She will act as the brand's ambassador, especially on social media, as she counts 113 million followers on Instagram.
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News briefs
Adidas France has established a running club affiliated with the...
Adidas France has established a running club affiliated with the French athletics federation, providing professional support for its members to take part in competitions. The company says the move is “reinventing the concept of sports marketing,” as it set out to create its own team. Adidas has already been involved ...
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News briefs
Puma has teamed up with the singer, actress and producer...
Puma has teamed up with the singer, actress and producer Selena Gomez to design products and create marketing campaigns. She will first appear in Puma's latest campaign for the Phenom, a coming women's footwear range. The brand has already formed partnerships with several other women in the entertainment business in ...
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News briefs
Macron has announced a new multi-year agreement with Guinness PRO14,...
Macron has announced a new multi-year agreement with Guinness PRO14, the professional Rugby Union tournament for clubs from Scotland, Wales, Ireland, Italy and South Africa. The deal makes the Italian sportswear brand the official match kit and retail partner to the tournament. From the start of this 2017/18 season, the ...
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News briefs
Under Armour has launched a new #Wewill campaign, an evolution...
Under Armour has launched a new #Wewill campaign, an evolution of the brand's signature I Will. The theme of the campaign revolves around the inspiring and unifying power of sport. The video of the campaign features an array of Under Armour athletes including the late Muhammad Ali, Michael Phelps, Stephen ...
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News briefs
Faction Skis has announced the release of “This Is Home,”...
Faction Skis has announced the release of “This Is Home,” a 50-minute film about the freeskiing culture. The film, which features Faction athletes in their home mountains, tells the personal stories of the athletes in their environment in order to show what helped shape them as skiers. The featured athletes ...
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News briefs
A total of 42,590 professionals attended the Eurobike show that...
A total of 42,590 professionals attended the Eurobike show that started on Aug. 30 in Friedrichshafen, down slightly from 42,720 a year ago. An additional 22,160 bike fans participated in the Eurobike Festival Day at the end of the fair. More than 1,400 exhibitors occupied the fully booked halls. With ...
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News briefs
Fibo China 2017 welcomed 20,589 visitors from 47 countries, 80...
Fibo China 2017 welcomed 20,589 visitors from 47 countries, 80 percent of which were trade visitors. The fourth edition of the trade show reportedly raised its attendance by 28 percent from last year. The event also welcomed a record number of exhibitors from 131 companies. One in four exhibitors came ...
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News briefs
The German sporting goods industry association (BSI), the Adidas Group,...
The German sporting goods industry association (BSI), the Adidas Group, Polartec and Vaude are taking part in a three-year research project, funded by the German federal ministry of education and research, to try and reduce micro-particles shed when textiles made with synthetic fibers are washed. Along with micro-particles from many ...
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News briefs
Canada Goose's employees surprisingly found in their mailboxes a...
Canada Goose's employees surprisingly found in their mailboxes a letter from Pamela Anderson, the star of Baywatch, on Sept. 5. Anderson, who is an animal rights activist and a supporter of Peta (People for the Ethical Treatment of Animals), reportedly urged the employees of the outdoor apparel company to use ...
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News briefs
Vaude has been honored with the Demography Excellence Award 2017,...
Vaude has been honored with the Demography Excellence Award 2017, in the category “fremd & heimisch” (foreign and familiar), for its commitment to refugees. The company accepted the award at a ceremony at the Hotel InterContinental in Berlin on Aug. 31. The Demography Excellence Award has been presented since 2009, initially ...
