News Briefs – Page 48
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News briefsImperial Headwear appoints new National Sales Director
Carl Montanye is the new National Sales Director for Imperial Headwear’s golf department. Montanye comes to the company after 15 years at Adidas Golf, where he was the Eastern US Regional Manager. Other than that, he has over 20 years of working with sales in major sports brands. “Carl is ...
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News briefsLucas Braathen and Atomic launch limited Redster edition
Source: Atomic Redster X9RS Revoshock S Luci, limited to 50 pairs Former Norwegian ski racer Lucas Braathen, who won the slalom globe last season, and Atomic have presented the Redster X9RS Revoshock S Luci in a limited edition. The exclusive version, limited to just 50 pairs, ...
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News briefsAllbirds announces key executive appointments
US-based sustainable footwear company Allbirds has filled two crucial executive leadership roles. Kelly Olmstead, formerly Senior Vice President of Brand & Marketing, has been elevated to the position of Chief Marketing Officer. With 25 years of experience in the sporting goods, footwear, and apparel industry, Olmstead brings a wealth of ...
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News briefsSnipes USA CMO retires, successor already found
Source: Snipes Dimitrios “Jimmy” Lessen Global sneaker and streetwear retailer Snipes announced the retirement of Brian Forde, Group Chief Merchandising Officer in the US, effective June 30, 2024. After 40 years in the sneaker industry, Forde is stepping down to begin his well-deserved retirement. Forde began his ...
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News briefsPadel Trend Expo kicks off in Milan
The second edition of Padel Trend Expo is kicking off on Jan. 19 at Allianz MiCo in Milan. The international event entirely dedicated to the sport of padel brings together industry operators to discover future trends and the latest innovations in the sport. In 2023, the inaugural edition of the ...
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News briefsIs there a revolution happening in road helmets?
There was a time when the world’s top cyclists didn’t bother with helmets. However, affordable life insurance has long been a staple for both amateur and professional road bike enthusiasts. But the helmet comes with a drawback: it doesn’t contribute much to making cyclists faster. It adds to the overall ...
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News briefsEastside golf secures $3.4M funding
The trend of micro-brands making a mark in the golf industry continues, with Eastside Golf being the latest player to secure funding. The lifestyle golf brand announced on Thursday that it successfully closed a seed round led by EP Golf Ventures, a partnership between PGA of America and venture capital ...
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News briefsPE firm combines three pickleball brands
Three American pickleball brands have fused into one, with the backing of a private equity firm called Thirty-5 Capital. Specifically, Paddletek, ProXR Pickleball and Boundless Pickleball will now operate under the single name United Pickleball Paddles (UPP), a subsidiary of Thirty-5’s United Pickleball Properties. “Combining multiple respected brands under one ...
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News briefsEddy Merckx revives brand with a range of new models
Classic brand Merckx is making a comeback. After a few quiet years, the brand has now released five models on their brand new website – fully customizable for the customer.
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News briefsJD Sports completes acquisition of MIG
JD Sports Fashion Plc has announced on Jan. 18 the completion of its acquisition of the 40 percent minority stake in Kraków-based Marketing Investment Group S.A. (MIG), making JD the 100 percent sole owner. The acquisition has been completed following receipt of the European Commission’s decision declaring the transaction compatible ...
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News briefsGlobal Esports Federation unveils senior executive team
Paul J. Foster, CEO of the Global Esports Federation (GEF), has announced a series of updates to the organizational structure as part of the introduction of the GEF 5.0 strategy for the 2024-2028 cycle. Each member of the executive team will lead a core GEF division: Rustam Aghasiyev, Chief ...
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News briefsAdidas to replace Castore as Aston Villa’s kit supplier
Adidas will take over from British sportswear brand Castore as kit manufacturer of Premier League team Aston Villa from the start of next season, as The Telegraph reported. In October, the club’s players had complained about Castore’s jerseys retaining sweat and affecting performance. The new agreement with Adidas, reportedly “long-term” ...
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News briefsSwedish concept store Ka-Yo launches its own collection
Ka-Yo, a Swedish concept store renowned for its exclusive curation of sportswear and equipment, is taking a significant step forward by creating its inaugural collection named Ka-Yo-Prototype_001. Debuting its first collection during Paris Fashion Week, the Stockholm-based store aims to craft sporty and high-performance apparel and accessories inspired by the ...
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News briefsAsics Italia moves to new HQ
Japanese sportswear firm Asics has inaugurated its new Italian headquarters at Corso Alcide De Gasperi 57, in the Piedmontese city of Cuneo. Its previous Italian headquarters were located at Palazzo di Madonna dell’Olmo, also in Cuneo. The new two-floor space is designed to encourage sociality, explained the company. There are ...
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News briefs
Sports Direct opens new store in Belfast
Frasers Group has opened a new Sports Direct store at Boucher Retail Park in Belfast, Northern Ireland, a property acquired by the group in 2022. The new store spans 3,252 sqm and promises a larger and improved retail space compared to its predecessor at the same location. Spanning two floors, ...
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News briefsAdidas partners with Bumble to tackle “gymtimidation”
Adidas has unveiled a partnership with online dating and networking application Bumble to tackle so-called “gymtimidation,” or intimidation felt at the gym, which can become a barrier to training for athletes at all levels. A new Adidas interest badge, called “Gym buddy,” can now be added to profiles via Bumble, ...
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News briefsFrasers may acquire former Dutch JD-owned stores
The Netherlands-based Sports Unlimited Retail, owned by JD Sports and the parent group of Perry Sport, Aktiesport and Sprinter Netherlands, was declared bankrupt in December. At the time, around 50 stores were owned by the company. According to a new report by the Dutch media company RTL Z, up ...
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News briefsSoMe guidlines changed by IOC, help athletes at Paris and Gangwon 2024
Get ready to see more content from athletes during the Olympic Games in Paris and Winter Youth Olympic Games in Gangwon. The IOC has changed its guidelines to make it easier for athletes (and sponsors).
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News briefsNFL returns to Europe, first match in South America
By now, we’ve grown accustomed to the National Football League (NFL) crossing the Atlantic to cater to the league’s European fans. This trend continues into the next season as it’s now confirmed that the Chicago Bears and Minnesota Vikings will face off at Tottenham Hotspur Stadium; the Jacksonville Jaguars are ...
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News briefsPuma is the most sustainable fashion brand
Utility Bidder has unveiled its own study revealing which fashion brands are making the most significant efforts to minimize their environmental impact. According to their report, the fashion industry was responsible for 10 percent of the world’s carbon dioxide emissions in 2022, surpassing both the aviation and freight industries. Topping ...
