News Briefs – Page 481
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News briefs
Preliminary figures collected by the European Outdoor Group among more...
Preliminary figures collected by the European Outdoor Group among more than 100 brands for its annual State of the Trade research project indicate that the European outdoor market grew last year at the wholesale level by 3.4 percent in volume and by 3 percent in value to €5.47 billion. Factoring ...
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Groupe Rossignol presented this week its first collection of racquets...
Groupe Rossignol presented this week its first collection of racquets for paddle tennis. They will be manufactured at its Spanish ski factory at Artés and distributed not only on the Spanish market, where the practice of this type of racquet sport is quite widespread, but also in the rest of ...
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Creating a buzz in the younger communities, Louis Vuitton has...
Creating a buzz in the younger communities, Louis Vuitton has started an interesting collaboration with Supreme, the New York-based streetwear label, giving it visibility through the social networks. The products will be briefly available at pop-up stores in Paris, Tokyo, Beijing, London, Miami and Los Angeles. Their addresses are given ...
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Under Armour has inked a new licensing contract for teamwear...
Under Armour has inked a new licensing contract for teamwear in the U.K. with Dreamsport, which will develop and sell customized UA teamwear for schools, universities and clubs in a wide range of sports, starting in October 2017. Dreamsport will take the place of Ninety9, with which UA has had ...
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Powakaddy is launching what it claims to be the world's...
Powakaddy is launching what it claims to be the world's first electric golf trolley with fully integrated GPS technology. A British competitor, Motocaddy, has upgraded its free GPS app in preparation for the launch of a new electric trolley, the S5 Connect, which can be connected to the GPS via ...
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Xendera, a French company that has developed a free app...
Xendera, a French company that has developed a free app converting physical activities into vouchers, said its eponymous app has taken the lead of the Apple Store's Health and Fitness ranking. The company also said the app will soon be partnering with various brands including Le Coq Sportif, Skullcandy, Deliveroo ...
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Nilit has introduced a new premium nylon 6.6 fiber, called...
Nilit has introduced a new premium nylon 6.6 fiber, called Sensil, for fashion and performance apparel. Aside from its soft feel, it is said to be strong and durable. It features inherent odor control, temperature management, moisture management and UV resistance. Its launch will be supported by an extensive consumer ...
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News briefs
Under Armour has chosen a New York rapper, A$AP Rocky,...
Under Armour has chosen a New York rapper, A$AP Rocky, as its newest testimonial, evidently to make a statement in the growing lifestyle segment of the sports market. The brand has focused on athletes until now, whereas its competitors have successfully associated their brands with well-known entertainers like Kevin Hart ...
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Le Coq Sportif is preparing to take full advantage of...
Le Coq Sportif is preparing to take full advantage of investments in its apparel development center in Romilly-sur-Seine, after it sealed an agreement with the French rugby federation to outfit the French rugby team for six years starting from July 2018, taking over from Adidas. It's another high-profile endorsement deal ...
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Speedo has signed an endorsement contract with Ryan Murphy, a...
Speedo has signed an endorsement contract with Ryan Murphy, a 22-year-old Canadian swimming champion who was the first to win three Olympic gold medal in the same summer games last year. Speedo has also extended its contract with Mireia Belmonte, the Spanish swimmer.
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News briefs
Nike has signed a long-term sponsorship contract with a major...
Nike has signed a long-term sponsorship contract with a major French rugby club, Stade Toulousain, starting with the 2017/18 season. The Swoosh had been its technical sponsor until BLK took over the contract three years ago. The club looked for a new sponsor after the Australian brand ran into financial ...
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News briefs
Nike and Tottenham Hotspur have confirmed a multi-year partnership, starting...
Nike and Tottenham Hotspur have confirmed a multi-year partnership, starting from the upcoming football season and taking over from Under Armour. The agreement between Nike and the Premier League club from North London had been anticipated in British newspapers for several months, and it was estimated at £25 million to ...
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News briefs
Umbro has signed a sponsorship contract with yet another German...
Umbro has signed a sponsorship contract with yet another German football club, the FC Schalke 04, starting in July 2018, for an estimated price of €6 million a year. Located in Gelsenkirchen and known also as the S04 club, it is currently sponsored by Adidas. It is aiming for revenues ...
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News briefs
Umbro is the official kit supplier for the inaugural Star...
Umbro is the official kit supplier for the inaugural Star Sixes tournament, the six-a-side indoor football competition where former international players represent a senior national team for which they played. The inaugural tournament will take place at the O2 Arena in London on July 13-16. The brand is already the ...
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News briefs
Macron has announced a flurry of new deals to supply...
Macron has announced a flurry of new deals to supply its jerseys to many clubs. It will outfit the Asteras Tripolis FC club in Greece and the Dinamo Bucarest team in Romania, replacing Nike in both cases for the next four and three years, respectively. It will take the place ...
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Erima has signed a contract with the Austrian SK Vorwärts...
Erima has signed a contract with the Austrian SK Vorwärts Steyr football team, with which it had a successful partnership at the end of the 1980s. The German company will also outfit another Austrian team, WSG Swarowski Wattens, from the coming season.
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News briefs
Keller Sports, the German multi-channel retailer based in Munich, won...
Keller Sports, the German multi-channel retailer based in Munich, won the German Brand Award 2017 at the end of June. Other bands that were given with the award were Uvex, Lowa and Led Lenser. Among the sporting goods retailers that participated, Keller Sports was the only company that won an ...
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Messe München reports attendance by about 14,000 visitors at the...
Messe München reports attendance by about 14,000 visitors at the third edition of Ispo Shanghai on July 6-8. It had reported a final figure of 14,593 visitors at the second edition one year ago. The number of exhibitors made another big jump forward, rising by 22 percent to 572, and ...
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News briefs
Munich will be the site of the fifth edition of...
Munich will be the site of the fifth edition of the World Manufacturers Forum of the World Federation of the Sporting Goods Industry (WFSGI) on Nov. 14-15. It will be organized together with Messe München and the Ispo Academy. Registrations are already open for the conference, whose central topic will ...
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News briefs
As predicted, Denver has won the race to replace Salt...
As predicted, Denver has won the race to replace Salt Lake City after 22 years as the host of both the winter and summer editions of the Outdoor Retailer trade show between 2018 and 2022. The outdoor industry asked for a new venue with similar access to the mountains after ...
