News Briefs – Page 490
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News briefs
Puma says it is reinventing lacing with a system, called...
Puma says it is reinventing lacing with a system, called Netfit, that allows for multiple lacing options. It is designed to enhance the fit and support of the shoe with a high-grade engineered net and form-fitting base materials. Several decades ago, the German brand had already reinvented lacing once with ...
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News briefs
Asics and Runkeeper are introducing the Asics Pace Academy Challenge,...
Asics and Runkeeper are introducing the Asics Pace Academy Challenge, a new experience on the Runkeeper mobile running app designed to help runners improve their speed. The platform features a series of interval workouts for runners of all levels, tailored to each runner's ability, which can be incorporated into their ...
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News briefs
Polygiene is teaming up with Respect Your Universe (RYU), a...
Polygiene is teaming up with Respect Your Universe (RYU), a brand of urban athletic apparel based in Vancouver, Canada, for the development of a line of odorless garments for men and women. The Swedish provider of odor control solutions is also working more closely with Goldwin in Japan for the ...
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News briefs
Helly Hansen has won a “Red Dot: Best of the...
Helly Hansen has won a “Red Dot: Best of the Best” award for product design of its Icon jacket. The international Red Dot design competition has existed since 1954. Its design prize is awarded each year by the Design Zentrum Nordrhein Westfalen in Essen, Germany. More than 5,500 submissions from ...
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News briefs
HeiQ is launching the Fresh NKU, a new product in...
HeiQ is launching the Fresh NKU, a new product in its odor control HeiQ Fresh Tech technology family. According to the Swiss company, the Fresh NKU can eliminate odors such as the plastic smell generated by its monomeric components, the smell from bacterial sweat or that of body hormones from ...
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News briefs
Cordura, a brand of Invista, has announced a collaboration with...
Cordura, a brand of Invista, has announced a collaboration with Südwolle, the global wool yarn producer, to develop a performance nylon/wool blend. The yarn, which will combine nylon 6.6 fibres with Merino wool, is supposed to offer enhanced abrasion resistance, tensile strength performance and strong tear resistance. Details of the ...
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News briefs
Horst Widmann has been honored by Puma for his achievements...
Horst Widmann has been honored by Puma for his achievements at the company and in the sporting goods industry over more than five decades. After several years in the toy industry, Widmann started off in the sports market in the early ‘seventies as a personal assistant of Adi Dassler, the ...
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News briefs
New Balance is replacing Adidas as the new sponsor of...
New Balance is replacing Adidas as the new sponsor of the famous London Marathon, currently called the Virgin Money London Marathon, and ancillary events through a long-term agreement starting with the April 2018 edition of the race. The brand is already sponsoring the marathons in Rome, Sevilla and Rotterdam. Last ...
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News briefs
Macron has announced technical sponsorship contracts with two more football...
Macron has announced technical sponsorship contracts with two more football teams, FC Wacker from Innsbruck, Austria and Clubbe Brugge from Bruges in Belgium. Their kits were previously supplied by Jako and Nike, respectively. The new agreements are for five and three years, respectively. With more than 50 football clubs under ...
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News briefs
Puma France has announced the sponsorship of Footstyle, described as...
Puma France has announced the sponsorship of Footstyle, described as the freestyle football team that has won more contests than any other one in the world. Founded in 2006 by Gautier Fayolle, who has been the world champion in the category six times, the team is made up of six ...
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News briefs
SportScheck has launched a new social media campaign in the...
SportScheck has launched a new social media campaign in the framework of its rebranding. The German sports retailer is using social media channels like Instagram, YouTube and Facebook to motivate people to exercise. It is working with various bloggers and experts to market four segments: outdoor, men's performance, women's sports ...
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News briefs
Lululemon has launched “This Is Yoga,” its first global brand...
Lululemon has launched “This Is Yoga,” its first global brand campaign. Created in partnership with Virtue Worldwide, Vice's creative agency, the campaign features Kerri Walsh Jennings, the American beach volleyball player, three-time Olympic gold medalist, the pro surfer Maddie Peterson, and Paris Moore-Williams, the British rapper better known by his ...
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News briefs
Der Spiegel reports that Adidas has agreed to pay €1...
Der Spiegel reports that Adidas has agreed to pay €1 billion for a new ten-year partnership with Real Madrid, based on the Football Leaks file. Earlier this year it had been reported that Under Armour was trying to replace the three stripes as the Spanish club's partner. According to the ...
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News briefs
Adidas has launched a new global rugby campaign on social...
Adidas has launched a new global rugby campaign on social networks entitled “Next Is Everything.” The campaign has been developed by Augusto, a digital agency based in Auckland, New Zealand. The official video, which marked the launch of the campaign on May 9, will be followed by an ongoing series ...
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News briefs
Nike has announced a long-term partnership with Mallory Pugh. The...
Nike has announced a long-term partnership with Mallory Pugh. The U.S. football player, who is 19 years old, is widely considered as one of the most promising athletes in the sport. Pugh has also stated she will sign with the Washington Spirit in the National Women's Soccer League (NWSL). After ...
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News briefs
Nike's Breaking2 event at the Monza Formula One racetrack, on...
Nike's Breaking2 event at the Monza Formula One racetrack, on May 6, saw Eliud Kipchoge finish the challenge in 2 hours and 25 seconds. The Olympic marathon champion missed out by 25 seconds the attempt to become the first human to run the 26.2 miles distance of a marathon in ...
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News briefs
Active Brands has extended its sponsorship agreement between its Dæhlie...
Active Brands has extended its sponsorship agreement between its Dæhlie brand and the Norwegian Ski Federation for another four years, until 2022. The agreement is wide in scope and means that all official national cross-country ski teams including the elite, para, recruit and junior levels, as well as team support ...
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News briefs
Garmin will be the main sponsor of the Great Tuna...
Garmin will be the main sponsor of the Great Tuna Race this year. The sports fishing contest is described as the most important satellite-based fish tracking program in Europe. It will take place at different locations off the Spanish coast on May 20-21 and Sept. 2-3.
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News briefs
Vibram will be an official partner this year for the...
Vibram will be an official partner this year for the Megavalanche, a series of five downhill and endure mountain bike races organized by UCC Sport Event. The series will start with the Transvésubienne, an all-mountain endure race near Nice, France on May 12-14. It will continue the Maxiavalanche in Andorra ...
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News briefs
Gore has unveiled Fabian Cancellara as a new global brand...
Gore has unveiled Fabian Cancellara as a new global brand ambassador for the Gore Bike Wear brand. The former Swiss ex-cyclist and Olympic champion is one of the most successful cyclists of all times, with victories in cycling classics such as the Tour of Flanders and Paris-Roubaix, along with four ...
