News Briefs – Page 499
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News briefs
Yonex has become the official equipment partner for the major...
Yonex has become the official equipment partner for the major events of the Badminton World Federation (BWF). The new five-year agreement, which starts in May, has been concluded by the brand with Infront Sports & Media, part of Wanda Sports and BWF's exclusive media and marketing partner. The deal covers ...
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News briefs
Adidas and Euroleague Basketball have announced an extension of their...
Adidas and Euroleague Basketball have announced an extension of their existing relationship that will expand Adidas' commitment to the Turkish Airlines EuroLeague, the 7DAYS EuroCup and the Euroleague Basketball Adidas Next Generation Tournament. Adidas basketball shoes will be integrated in EuroLeague and EuroCup platforms. In addition, the sports brand has ...
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News briefs
Head has announced a new long-term partnership deal with Taylor...
Head has announced a new long-term partnership deal with Taylor Fritz. The 19-year-old American is one of the most promising tennis players on the ATP tour. As a junior, in 2015 he reached at least the quarter-final of all four Junior Grand Slam tournaments. He also won the boys' singles ...
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News briefs
Puma has announced a partnership with Big Sean as the...
Puma has announced a partnership with Big Sean as the brand's new creative collaborator and global ambassador. The rapper, who is leaving Adidas, will be working with Puma's design team on an exclusive collection that is scheduled for release in spring 2018. Before that, he will be the face of ...
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News briefs
Dua Lipa, the British song writer and singer, will act...
Dua Lipa, the British song writer and singer, will act as an ambassador for some of Foot Locker Europe's marketing campaigns in the next months. Foot Locker Europe will also be a sponsor of the Lipas Europe Tour starting in April, with concerts planned in Berlin, Milan and London.
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News briefs
Mizuno has signed up as the official sportswear partner of...
Mizuno has signed up as the official sportswear partner of British Rowing for the next four years, until the end of 2020, covering the Olympic and Paralympic Games in Tokyo as well. The deal is said to be a first for the British rowing team, which will get specially adapted ...
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News briefs
Macron is taking the place of Lotto as sponsor of...
Macron is taking the place of Lotto as sponsor of a Spanish football club, RC Deportivo de la Coruña. The deal with this 110-year-old club will last for four years through the 2020-21 playing season. The contract raises to 47 the number of professional clubs sponsored by Macron. The Italian ...
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News briefs
Skechers Performance, a division of Skechers USA, has announced it...
Skechers Performance, a division of Skechers USA, has announced it will be the title sponsor of the Los Angeles Marathon again, after the inaugural title sponsorship in the 2016 edition. The footwear company is celebrating the upcoming event with a global marketing initiative called Road to Los Angeles. In addition, ...
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News briefs
Nike and the International Basketball Federation (FIBA) have announced an...
Nike and the International Basketball Federation (FIBA) have announced an 11-year partnership agreement covering FIBA's men's, women's and youth flagship competitions globally. Under the terms of the agreement, Nike becomes the official partner for product - spanning apparel, footwear and equipment - and marketing at FIBA's biggest competitions. Specifically, the ...
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News briefs
Brand Finance has confirmed Nike as the world's “most valuable”...
Brand Finance has confirmed Nike as the world's “most valuable” brand of apparel based on marketing investment, familiarity, loyalty, staff satisfaction and corporate reputation. The London-based consultancy assigned the Swoosh a brand value of $32 billion, 13 percent higher than a year ago.
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News briefs
Boa Technology has introduced a new corporate branding and visual...
Boa Technology has introduced a new corporate branding and visual identity, which is to reflect its expanded growth, innovations and partnerships. The updated branding was presented globally in February across an entirely new website, which focuses on educating consumers about Boa's products and categories.
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News briefs
The organizers of Poland's Snow Expo are holding a new...
The organizers of Poland's Snow Expo are holding a new Bike Expo show in the National Stadium in Warsaw next week. Its dates have been changed from March 4-5 to March 18-19. The new consumer-oriented show will start with about 50 exhibitors, including Scott, Specialized, a couple of Czech and ...
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News briefs
Sportair, the organizer of the twice-annual Sport Achat trade show...
Sportair, the organizer of the twice-annual Sport Achat trade show in Lyon, has hired an experienced agent in Spain to help find new exhibitors and visitors from that country, which doesn't have a similar trade show at the moment. The agent is Stan Polo, who has had leading roles for ...
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News briefs
Booked to capacity, last month's Ispo Beijing welcomed more than...
Booked to capacity, last month's Ispo Beijing welcomed more than 40,000 visitors, up from 38,600 a year ago. The number ofn exhibitors was up by 7 percent to a record of 502 companies, representing 728 brands, and 83 percent of them came from China.
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News briefs
At its next edition, due to take place on June...
At its next edition, due to take place on June 18-21, the OutDoor show in Friedrichshafen will add two new segments, a “running center” for trail running shoes in Hall B4 and an area for lifestyle-oriented brands of outdoor shoes, apparel and accessories in Hall A6. A “community area” will ...
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News briefs
Allied Feather & Down claims it has become the first...
Allied Feather & Down claims it has become the first major down supplier to achieve the milestone of 100 percent cruelty-free down, which means down that is free from live feather plucking and force-feeding of geese and ducks. The company has been recognized for its responsible practices by the U.S. ...
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News briefs
Timberland has unveiled a new sustainable collection in partnership with...
Timberland has unveiled a new sustainable collection in partnership with Thread International to make performance fabric. The collection comprises five styles of men's footwear, two bags and one T-shirt. Fibers are made from recycled plastic bottles from the streets and canals of Haiti. More than 1,300 locals collect the plastic ...
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News briefs
Textile Exchange has awarded certification to Downlite under its Global...
Textile Exchange has awarded certification to Downlite under its Global Recycled Standard (GRS) for its 100 percent recycled Re/charged down. The U.S. company is a major supplier of down to outdoor apparel brands, including Columbia, Patagonia and The North Face. Downlite points out that its down is processed at a ...
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News briefs
Lenzing has developed a new fiber based on cotton scraps...
Lenzing has developed a new fiber based on cotton scraps and wood called Refibre, which stands for “Reduce, Reuse and Recycle.” Refibre, which is produced in the Tencel production process, is said to be the first cellulose fiber featuring recycled material on a commercial scale. Tencel itself is an environmentally-friendly ...
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News briefs
The first store of Canada Goose on U.S. soil, opened...
The first store of Canada Goose on U.S. soil, opened last Nov. 17 on Wooster Street in New York City, has been the target of animal rights activists since the start. They protested the company's use of coyote fur and goose and duck down, notably posting signs in the area ...
