News Briefs – Page 503
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News briefs
Lowa has launched a new web store in Germany where...
Lowa has launched a new web store in Germany where customers can order items from 15 percent of its collection. The items will be shipped by the nearest Lowa-Schöffel store that has them in stock. The customers can get advice at the stores, exchange the shoes or give them back. ...
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News briefs
Retail sales of sporting goods grew by 5.2 percent in...
Retail sales of sporting goods grew by 5.2 percent in Sweden last year, according to HUI. As previously reported, they had risen by 14.6 percent in November, but then they fell by 2.9 percent in the important month of December. HUI believes that the cause for this turn of events ...
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News briefs
Sports Marketing Surveys has released the latest results of its...
Sports Marketing Surveys has released the latest results of its sports participation study, covering 27 sports in 21 countries, which comes out every other year. It is based on surveys of 3,000 households in each country, and it provides historical data because the research project began in 2014.
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News briefs
The European Parliament has approved a “Report on an integrated...
The European Parliament has approved a “Report on an integrated approach to Sport Policy: good governance, accessibility and integrity.” In line with the vision advocated by the Federation of the European Sporting Goods Industry (Fesi), the document stresses the importance of sport as a driver of growth for the European ...
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News briefs
The European Platform for Sport Innovation (Epsi) hosted a meeting...
The European Platform for Sport Innovation (Epsi) hosted a meeting in Brussels on Jan. 25, to secure sport as a thematic area under the Smart Specialisation Platform for Industrial Modernisation (S3P- Industrial Modernisation). During the meeting, Alberto Bichi, in his capacity as Epsi's co-executive director, stressed the role that Epsi ...
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News briefs
The European Cyclists' Federation (ECF) is preparing to launch a...
The European Cyclists' Federation (ECF) is preparing to launch a Europe-wide Platform on Bicycle Sharing & Systems (PEBSS), on the back of the strong interest generated by its Smarter Cycling initiative. The platform is to be launched as part of the group's Cycling Industry Club (CIC) network. The federation says ...
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News briefs
A Norwegian news service, Dagens Næringsliv, reports that Active Brands...
A Norwegian news service, Dagens Næringsliv, reports that Active Brands has decided to pull the Johaug brand of sports apparel out of the Finnish market due to unwanted exposure in connection with the doping scandal affecting Therese Johaug. In Sweden, the brand will continue with a select number of retailers. ...
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News briefs
Adidas and Wanderlust are launching a new co-branded yoga and...
Adidas and Wanderlust are launching a new co-branded yoga and training apparel collection, building on the multi-year partnership the two companies began in February 2016. The 42-piece collection includes tanks, tights, bras, pants, hoodies and a range of accessories. The color palette is inspired by the active calm of yoga ...
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News briefs
Hickies has announced two new major collaborations for 2017. Hickies...
Hickies has announced two new major collaborations for 2017. Hickies is the elastic lacing system launched by Gaston Frydlewski and his wife, Mariquel Weingarten, in 2012. In 2017, for the first time Hickies will be sold in the Adidas flagship stores in Berlin, Munich and Nürnberg. Additionally, in spring 2017, ...
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News briefs
Tiger Woods has returned to the PGA Tour with Taylormade...
Tiger Woods has returned to the PGA Tour with Taylormade clubs, after Nike decided to pull out of the golf equipment market, but the U.S. player remains a Nike partner for apparel and footwear. The Adidas Group decided last year to divest Taylormade equipment and other parts of its golf ...
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News briefs
Callaway Golf has announced an agreement with Michelle Wie to...
Callaway Golf has announced an agreement with Michelle Wie to become a company staff pro on the LPGA (Ladies Professional Golf Association) Tour. As a Full Callaway Staffer, she will play with Callaway clubs, balls and an Odyssey Putter. A 27-year-old native of Hawaii, Wie joined the LPGA Tour full-time ...
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News briefs
Reebok has announced a new long-term partnership with Teyana Taylor,...
Reebok has announced a new long-term partnership with Teyana Taylor, who becomes an official brand ambassador. The 25-year-old dancer and actress, who was born in Harlem, is the face of the re-release of the Reebok Classic Freestyle Hi, also known as the 54-11s. The shoe was first introduced in 1982, ...
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News briefs
Tyr Sport is helping to rehabilitate the image of Ryan...
Tyr Sport is helping to rehabilitate the image of Ryan Lochte through a new marketing campaign, “Just Let Me Work,” focusing on his charitable endeavors in the areas of muscular dystrophy and drowning awareness. Speedo and other brands decided to stop sponsoring the American swimming champion after he exaggerated an ...
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News briefs
After a dip in the number of exhibitors in the...
After a dip in the number of exhibitors in the past couple of years, the Norwegian sporting goods trade fair, Norspo, reported a successful session. The show, which took place on Jan. 22 and 23, hosted 100 exhibitors, of which 25 were new. A special “ski village” had a relatively ...
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News briefs
The SIA snow show, which had been held in Las...
The SIA snow show, which had been held in Las Vegas until 2009, will remain in Denver until 2030. The extension of the contract, which was scheduled to expire in 2020, coincided with a new invitation by the state to host the Outdoor Retailer show, following strong reactions by outdoor ...
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News briefs
The Outdoor Retailer Winter Market ended on Jan. 12 with...
The Outdoor Retailer Winter Market ended on Jan. 12 with total attendance by about 20,000 registered visitors, down from the figure of 22,576 people that was reported for the trade show in Salt Lake City one year ago. The number of brands on the show floor increased slightly to 1,075 ...
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News briefs
Icebug, which is launching new outdoor-oriented shoe models at Ispo...
Icebug, which is launching new outdoor-oriented shoe models at Ispo Munich this weekend, is organizing a collective winter run together with Silva to raise funds for Outdoor Against Cancer, a German association that is building up a network of cancer patients seeking recovery through sport. Icebug will supply participants with ...
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News briefs
Nike and Patagonia have been honored at the World Economic...
Nike and Patagonia have been honored at the World Economic Forum in Davos, Switzerland for their efforts in reducing waste in their products and operations. The two companies were the joint winners of the Accenture Strategy Award for Circular Economy Multinational. The award is one of the seven given out ...
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News briefs
Helly Hansen has joined the Sustainable Apparel Coalition. It will...
Helly Hansen has joined the Sustainable Apparel Coalition. It will thus use the Higg Index to measure environmental responsibility across its supply chain. More than 180 brands, retailers, manufactureers and other organizations are already members of the SAC.
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News briefs
Luxottica, parent company of Oakley, Ray-Ban and many other brands...
Luxottica, parent company of Oakley, Ray-Ban and many other brands of sunglasses, has agreed to merge with Essilor, the world's largest supplier of ophthalmic lenses in an all-stock deal that values the Italian company at €22.8 billion. The combined company will have market capitalization of more than €50 billion and ...
