News Briefs – Page 507
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News briefs
Asics is taking over the sponsorship of the Brazilian volleyball...
Asics is taking over the sponsorship of the Brazilian volleyball and beach volleyball teams from Olympikus through the 2020 Olympics in Tokyo. The sponsorship deal was the most important contract for the Brazilian brand of sports shoes owned by Vulcabras, which has been cutting costs to return to profitability. Gumercindo ...
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News briefs
The Adidas Group has teamed up with two popular young...
The Adidas Group has teamed up with two popular young Chinese athletes to launch One in a Billion, an advertising campaign made for the Chinese market. The two athletes are Ning Zetao, a freestyle swimmer, and Hui Ruoqi, a volleyball champion. The campaign fits with Creating the New, the five-year ...
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News briefs
Suunto will become the official timing partner of Great Swim,...
Suunto will become the official timing partner of Great Swim, Europe's biggest open water swim series, for the 2017 season. As part of the deal, the Finnish brand will also become the title sponsor of the London event. The Great Swim is held in lakes, lochs and urban docks, and ...
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News briefs
Scott Sports and Velosolutions have joined forces to create the...
Scott Sports and Velosolutions have joined forces to create the Scott-Velosolutions downhill team. Brendan Fairclough and Gaetan Vige will be part of the team, while Claudio Caluori will be the team manager. The Scott-Velosolutions team will be equipped in 2017 with Fox' suspensions, Schwalbe's tires, components by Deity and Syncros, ...
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News briefs
Original Buff is teaming up with the Scott Sports Group...
Original Buff is teaming up with the Scott Sports Group to sponsor a new Buff Scott MTB Team of Spanish mountain bike riders, which will start participating in several national and international races this month. The Spanish supplier of creative headwear and bandanas has already been a licensee of the ...
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Joma has signed up another Spanish tennis player, Albert Ramos,...
Joma has signed up another Spanish tennis player, Albert Ramos, as well as Thiago Monteiro, 22, who is described as a promising Brazilian tennis player. The Spanish company already sponsors five other tennis players: Alex Dolgopolov, Pablo Carreño, Nicolás Almagro, Marcel Granollers and Iñigo Cervantes.
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News briefs
Manchester United has returned to the top of the Deloitte...
Manchester United has returned to the top of the Deloitte Money League for the first time in more than a decade. The Premier League team posted record revenues of £515.3 million (€600.1m-$645.6m) during the 2015/16 season, and supplanted Real Madrid, which had topped the ranking for the previous 11 seasons. Real ...
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News briefs
New Balance has kicked off the new year with an...
New Balance has kicked off the new year with an inspirational campaign based on a series of letters written by athletes to their “future selves,” which highlight how the goals and values of athletes drive their decisions. The letters are published on a new online content platform: The Players' Tribune. ...
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Arena has announced a new apparel deal with Swimming Australia....
Arena has announced a new apparel deal with Swimming Australia. Starting in January 2017, the brand will become the official swimwear supplier of the Australian Dolphins Swim Team for the next four years. Arena's endorsement of Swimming Australia follows a summer in which its Dolphins – the Australian team – ...
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Rip Curl has announced that Conner Coffin has joined its...
Rip Curl has announced that Conner Coffin has joined its elite team. The 23-year-old pro surfer, who was born and raised in Santa Barbara, California, competes on the Top-34 World Surf League World Tour. In 2016, he finished 17th in the rankings. The surfer said he will be targeting the ...
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News briefs
Technogym has announced the 2017 edition of “Let's Move for...
Technogym has announced the 2017 edition of “Let's Move for a Better World,” a global campaign against obesity and sedentary lifestyles. The 2016 edition saw 513 fitness clubs and 122,000 participants across 21 countries taking part in the campaign and completing more than 400 million MOVEs, the company's unit for ...
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News briefs
The 2016/17 edition of the Vendée Globe, a round-the-world solo...
The 2016/17 edition of the Vendée Globe, a round-the-world solo sailing race, non-stop and without assistance, has been won by Armel Le Cléac'h. The Breton navigator, who wore Race 2.0 a performance eyewear model by Julbo, also achieved the new record time for the race of 74 days, three hours ...
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News briefs
Première Vision, the big fabrics trade show in Paris, is...
Première Vision, the big fabrics trade show in Paris, is adding a “Wearable Lab” at its next session on Feb. 7-9. Too bad that it's going to overlap with Ispo Munich, where wearables will again be a big topic. Digitsole, which already showed its technology at Ispo last year, will ...
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News briefs
Madrid Golf, the annual golf trade show in Madrid, will...
Madrid Golf, the annual golf trade show in Madrid, will change its name to Unigolf, starting with its next session on April 20-22. It will address only trade visitors on its first day and also consumers on the following two days. The event will be organized by the local trade ...
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News briefs
The Active Collective Trade Show, an event focusing on athleisure,...
The Active Collective Trade Show, an event focusing on athleisure, made its debut in New York City, at the Metropolitan Pavilion, on Jan. 16-27. The event will also feature a west-coast version at Huntington Beach, California later this year. The Active Collective trade show started out as a subsection of ...
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News briefs
Oeko-Tex has announced it is joining the Zero Discharge of...
Oeko-Tex has announced it is joining the Zero Discharge of Hazardous Chemicals (ZDHC) Program, a group of apparel and footwear brands and retailers, which work together towards zero discharge of hazardous chemicals for all products across all pathways by 2020. The International Oeko-Tex Association itself works with around 10,000 manufacturers, brands, and ...
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News briefs
Nike and Patagonia have been honored at the World Economic...
Nike and Patagonia have been honored at the World Economic Forum in Davos, Switzerland for their efforts in reducing waste in their products and operations. The two companies were the joint winners of the Accenture Strategy Award for Circular Economy Multinational. The award is one of the seven given out ...
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News briefs
Gilbert “Gib” Ford, former chairman and chief executive of Converse,...
Gilbert “Gib” Ford, former chairman and chief executive of Converse, died from pulmonary fibrosis on Jan. 10. He was 85. He spent 35 years with Converse until 1996, the last ten running the company, which subsequently went bankrupt in 2002. Before joining the brand, he had an illustrious career as ...
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News briefs
Jean Vuarnet, the French ski champion who gave his name...
Jean Vuarnet, the French ski champion who gave his name to the winter sports and eyewear brand, passed away early this year in Sallanches, at the age of 83. He won a gold medal in downhill skiing at the Winter Olympics in Squaw Valley in 1960 and became famous for ...
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News briefs
At least five institutional investors are considering bids to the...
At least five institutional investors are considering bids to the takeover of Performance Sports Group (PSG), the parent company of Bauer, Mission and Easton. One of them is a former owner of Bauer, Hohlberg Kreavis Roberts (KKR). The others are Apollo Investment Corp., Bain Capital, TPG Capital and Sycamore Partners. ...
