News Briefs – Page 510
-
News briefs
Protest is launching a line of fashionable and technical women's...
Protest is launching a line of fashionable and technical women's garments for stand-up paddling. Lokahi, a producer of SUP boards, has developed a color-coordinated inflated model, the Air 10'4, which replicates the same prints. The board can go into a bag for transportation when deflated.
-
News briefs
Under Armour will present three new “smart shoes” at the...
Under Armour will present three new “smart shoes” at the Consumer Electronics Show in Las Vegas next month. The three UA Record Equipped running shoes will provide digital tracking of cadence, real-time pace, lifetime mileage and other statistics, extending the capabilities of the company's MapMyRun app.
-
News briefs
Diadora has signed a partnership with Daddato for a line...
Diadora has signed a partnership with Daddato for a line of technical children's wear under its own name that can be worn for skiing and other outdoor activities as well as in the city. Addressing toddlers and kids between the ages of 0 and 14, it will be shown for ...
-
News briefs
Fendi, a fashion brand owned by LVMH that is famous...
Fendi, a fashion brand owned by LVMH that is famous for its luxurious fur coats, has launched a line of colorful winter sports apparel and accessories that combine technical and fashionable elements. The garments are being sold on its website and at selected retail stores in alpine ski resorts such ...
-
News briefs
Under Armour, Fanatics and Major League Baseball (MLB) have signed...
Under Armour, Fanatics and Major League Baseball (MLB) have signed a 10-year partnership that makes Under Armour (UA) the official uniform provider to MLB. The agreement marks UA's first-ever uniform deal for a professional league. The partnership will begin in the 2020 MLB season. Majestic Athletic, which has long been ...
-
News briefs
As part of its investments in the U.S. market, Adidas...
As part of its investments in the U.S. market, Adidas has sealed an extension of its partnership with Kris Bryant, third baseman of the Chicago Cubs, the World Series champion. Bryant is also the 2016 National League MVP, and a two-time All Star player. Bryant is to continue taking part ...
-
News briefs
Asics and the International Association of Athletics Federations (IAAF) have...
Asics and the International Association of Athletics Federations (IAAF) have signed up a new multiple-year partnership which makes Asics an Official IAAF Partner. The Japanese firm will become the new top-tier sports brand sponsor, and will replace Adidas, which has prematurely ended its relationship with IAAF. The 11-year sponsorship deal ...
-
News briefs
Puma has signed up Marc Bartra, a 25-year-old Spanish football...
Puma has signed up Marc Bartra, a 25-year-old Spanish football player who moved from FC Barcelona to the German Borussia Dortmund team in the summer. Joining another player sponsored by the brand in the team, Marco Reus, he will also act as ambassador for Puma's evoPower boots from next spring.
-
News briefs
Just eight months after signing a three-year partnership with Dryworld,...
Just eight months after signing a three-year partnership with Dryworld, a Canadian sports apparel and footwear supplier, Watford football club has switched to Adidas for at least three years, starting from next summer. The Premier League club's agreement with Dryworld was described as the largest ever obtained by the Hornets, ...
-
News briefs
Kempa has announced several new sponsorship deals. The German brand,...
Kempa has announced several new sponsorship deals. The German brand, which is owned by Uhlsport, will be the new official supplier of the Russian Handball Federation. The brand will also sponsor Robert Weber, the record-winning goalkeeper of the SC Magdeburg handball team, as well as Marius Steinhauser, who plays for ...
-
News briefs
Giordana Cycling Apparel has announced a new multi-year clothing agreement...
Giordana Cycling Apparel has announced a new multi-year clothing agreement with Orica-Bike Exchange, an Australian professional road-race cycling team that competes on the UCI World Tour. The team will be wearing Giordana clothing for all racing and training activities beginning in January 2017. The Italian brand will also supply the ...
-
News briefs
Starting in 2017, Orica-Bike Exchange and its female counterpart, Orica-AIS,...
Starting in 2017, Orica-Bike Exchange and its female counterpart, Orica-AIS, will be called Orica-Scott, following the signing of Scott Sports as new co-naming rights sponsor of the two Australian cycling teams. Scott has been their sponsor since 2012, when they started competing under the GreenEdge name.
-
News briefs
Bridgestone Golf has signed up Tiger Woods to a multi-year...
Bridgestone Golf has signed up Tiger Woods to a multi-year partnership agreement. Under the terms of the deal, the American golf star will exclusively play with and promote Bridgestone's golf balls. Woods will be featured in print, broadcast, digital and social marketing campaigns globally as a Bridgestone Golf ambassador. The ...
-
News briefs
An interesting analysis by Footwear News indicates that sports brands...
An interesting analysis by Footwear News indicates that sports brands may be getting a certain payoff from sponsoring musicians, fashion models and other celebrities rather than athletes. The cost of these sponsorships is generally lower, although the volumes involved may be lower, too. Paying homage to the sneakers boom, Puma ...
-
News briefs
Ispo is inviting bloggers to get accredited as journalists at...
Ispo is inviting bloggers to get accredited as journalists at its next session in February. It will also set up a dedicated Influencer's Clublounge at the fair for them to exchange ideas with each other and with industry representatives. Bloggers are also being invited to participate in the Ispo Open ...
-
News briefs
Ispo Beijing is getting bigger. Messe München said on Dec....
Ispo Beijing is getting bigger. Messe München said on Dec. 14 that 439 exhibitors had already registered by then to participate in its next session of the fair, or 7 percent more than at the same time a year earlier. On Feb. 15-18, the next show will feature a Start-Up ...
-
News briefs
Sports Tech Asia is a new trade show for the...
Sports Tech Asia is a new trade show for the presentation of innovative machinery and technologies for the manufacture of sports garments. Organized by Messe München in a joint venture with Adsale Exhibition Services, it will be held in a space of 2,000 square meters next to Ispo Shanghai on ...
-
News briefs
World Snow Day is scheduled for Jan. 15, 2017. More...
World Snow Day is scheduled for Jan. 15, 2017. More than 586,000 children aged four to 14 participated in the 2016 series of 625 events in 42 countries around the world. The final report from the last World Snow Day predicted that 93 percent of them will want to participate ...
-
News briefs
Sympatex Technologies has announced it will introduce a Sympatex membrane...
Sympatex Technologies has announced it will introduce a Sympatex membrane in a climate-neutral way for the first time. The material basis of the membrane is the Sympatex copolymer, a compound of polyester and polyether molecules. During the production process, the company and its partner DSM have managed to reduce the ...
-
News briefs
VF Corp. has announced it is committed to achieving gender...
VF Corp. has announced it is committed to achieving gender parity across its corporate leadership structure by 2030. In order to pursue this goal, the company will be working in partnership with Paradigm for Parity, a coalition of business leaders dedicated to addressing the leadership gender gap in corporate America. ...
