News Briefs – Page 520
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News briefs
The Norwegian police has chosen Arc'teryx as a new supplier...
The Norwegian police has chosen Arc'teryx as a new supplier of uniform jackets. The garments come from Arc'teryx LEAF, a division of the company that is specialized in clothing for police and military. Garments from nine different vendors were tested for three years by the Norwegian police before the choice ...
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News briefs
More and more sports and fashion brands are launching a...
More and more sports and fashion brands are launching a new line of “outdoor” clothing. It's now the turn of Joma, the leading Spanish producer of football boots, which has already diversified into other sports such as tennis and running. Listing some basic technical functions, Joma says its outdoor garments ...
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News briefs
Nike qualified again as the most valuable brand of apparel,...
Nike qualified again as the most valuable brand of apparel, footwear or sports equipment in Interbrand's rankings of the best global brands, just ahead of Louis Vuitton and H&M. Coming short of its annual turnover or market capitalization, its assessed brand value of $25.0 billion went up by 9 percent ...
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News briefs
Kelme will act as the first official technical sponsor of...
Kelme will act as the first official technical sponsor of Kosovo's national football team. The contract lasts for four years and covers the team's pre-qualification matches in the 2018 Fifa World Cup in Russia. It would be the first World Cup in the young history of the team, which was ...
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News briefs
Helly Hansen has been selected as an exclusive supplier to...
Helly Hansen has been selected as an exclusive supplier to the Swedish Alpine Ski Team, taking the place of Goldwin after 29 years. The sponsorship agreement is for five years with an option for an additional five. It will be phased in so that juniors and European Cup racers will ...
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News briefs
Reebok has contracted Gigi Hadid, the famous New York-based fashion...
Reebok has contracted Gigi Hadid, the famous New York-based fashion model and fitness advocate, as the newest face for its #PerfectNever campaign. The brand has also signed up an Australian fitness professional, Emily Skye, as a new global ambassador for its fitness lines.
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News briefs
Kristaps Porzingis, a Latvian player in the National Basketball Association...
Kristaps Porzingis, a Latvian player in the National Basketball Association (NBA), is reportedly negotiating a record-breaking deal with Adidas. The Vertical reported last week that the player for the New York Knicks was negotiating a contract worth between $3 million and $6 million per year, depending on bonus payments. Nike ...
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News briefs
Adidas Golf has struck a multi-year apparel and footwear endorsement...
Adidas Golf has struck a multi-year apparel and footwear endorsement deal with Dustin Johnson. The brand has been working with Johnson for the last ten years. The extended deal comes as the hard-hitting player is enjoying an outstanding year, as 2016 PGA of America Player of the Year, 2016 US ...
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News briefs
Puma has launched a new women's campaign featuring Cara Delevingne,...
Puma has launched a new women's campaign featuring Cara Delevingne, the English fashion model and actress, as the brand's latest female ambassador. The message of the new “Do You” campaign is about inspiring confidence in women everywhere. The Do You campaign features multiple product categories from Puma's running and training ...
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News briefs
Martin Fourcade, the ten-time biathlon world champion, has been appointed...
Martin Fourcade, the ten-time biathlon world champion, has been appointed as ambassador for the urban apparel range developed by Rossignol, the French ski company, whose skis and footwear he has been wearing for many years
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News briefs
Rudy Project had the helmet most often worn at the...
Rudy Project had the helmet most often worn at the latest Ironman World Championship, held in Hawaii, for the sixth consecutive year. LAVA Magazine counted 550 helmets for the Italian brand, 112 more than Giro and 280 more than Specialized. The same race saw Hoka One One jump into second ...
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News briefs
“This ain't no travel blog,” warns Columbia Sportswear while inviting...
“This ain't no travel blog,” warns Columbia Sportswear while inviting world travelers, glacier climbers, cave explorers and anyone else around the world to apply for two new positions of “director of toughness” at the company. They will have to test gear “in the most unforgiving conditions” and be at the ...
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News briefs
Hoka One One has enlisted two Olympic triathlon champions, Ben...
Hoka One One has enlisted two Olympic triathlon champions, Ben Kanute and Katie Zaferes, for its team of sponsored athletes. Pursuing further its diversification into road running, the brand has also signed up as the official footwear partner for the 46th edition of the BMW Dallas Marathon, which will be ...
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News briefs
Gore-Tex, which is celebrating its 40th anniversary this year, will...
Gore-Tex, which is celebrating its 40th anniversary this year, will use the opportunity of the European Outdoor Film Tour (EOFT) to launch #Goretex40, a marketing campaign that will involve the users in contests through the social networks and through various stores in October, November and December. The EOFT will run ...
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News briefs
“Make your life unforgettable,” is the pay-off of a brand...
“Make your life unforgettable,” is the pay-off of a brand campaign launched by Jack Wolfskin. It includes a TV commercial that will run in Germany, Austria, Switzerland and the U.K., from September to December. The campaign runs across print, online and retail channels, with spectacular images shot in Norway, Iceland ...
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News briefs
More than 300 chief executives and present or future employees...
More than 300 chief executives and present or future employees of the action sports industry gathered in Seignosse, on the Basque coast of France, on Oct. 6-7 for the annual Eurosima Surf Summit. Some 40 brands showed nearly 100 products in the Surfing Lounge. Patagonia won the 2016 Innovation of ...
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News briefs
A higher level of management was represented at the fourth...
A higher level of management was represented at the fourth annual European Outdoor Summit, which welcomed more than 250 outdoor industry professionals from across Europe and beyond on Sept. 29-30 in Barcelona. It was organized by the European Outdoor Group in cooperation with Afydad, the Spanish sporting goods industry association. ...
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News briefs
Barcelona will be the venue of a new snow and...
Barcelona will be the venue of a new snow and mountain sports festival, Let's Snow BCN, on Nov. 11-13. Besides the operators of ski resorts, it will host some ski brands as well as a dozen sports stores on a space of 42,000 square meters in the Pueblo Español.
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News briefs
The latest edition of Fibo China, held in Shanghai on...
The latest edition of Fibo China, held in Shanghai on Sept. 8-10, welcomed a total of 16,097 visitors, 75 percent of whom were buyers from the fitness sector, says Reed Exhibitions. That was double the 8,018 visitors of a year ago. The number of exhibitors grew by 30 percent to ...
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News briefs
Moscow hosted a new bike trade show called Bike-Expo in...
Moscow hosted a new bike trade show called Bike-Expo in September. The event started on Sept. 8 and took place at an exhibition hall in Sokolniki, just outside of the Russian capital city. The area features a large parking lot for cars and a dedicated metro station. It is also ...
