News Briefs – Page 525
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News briefs
The U.K. Federation of Sport & Play Associations (FSPA) is...
The U.K. Federation of Sport & Play Associations (FSPA) is urging the British government to stimulate more physical activity for children as part of its strategy against child obesity. It wants the government to reinvest revenues from a “sugar tax” on programs that would promote physical activity and balanced diets ...
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Adidas has launched a new sub-category of apparel, Athletics, which...
Adidas has launched a new sub-category of apparel, Athletics, which is meant to be worn by athletes before and after their game or competition. This contemporary take on pre-game wear was launched at an event in New York last week with a U.S. track athlete, Tori Bowie, Andrew Wiggins of ...
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Thule has introduced the new EasyFold XT bike carrier, an...
Thule has introduced the new EasyFold XT bike carrier, an evolution of the EasyFold. The mounting of the new EasyFold XT on the towbar is said to require minimum effort thanks to the innovative coupling. Once the bikes are loaded, the trunk of the car remains accessible thanks to a ...
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News briefs
Sport-Tone, a French start-up based in Grenoble, has announced the...
Sport-Tone, a French start-up based in Grenoble, has announced the development of the first sports goggle that enables listening to music through bone conduction, which is the conduction of sound to the inner ear through the bones of the skull. The new goggle is called Stone and is composed of ...
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News briefs
Garneau got the 2016 Eurobike Award for its DreamFactory program,...
Garneau got the 2016 Eurobike Award for its DreamFactory program, which allows the customization of bikes, clothing and helmets with input from the final user. He or she can pick the color of the bike and a vinyl decal for the helmet. Much of the work is conducted in North ...
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News briefs
Engineers at Stanford University have announced the development of a...
Engineers at Stanford University have announced the development of a plastic-derived textile, which is said to cool the skin more efficiently than is possible with the natural or synthetic fabrics in clothes that we wear today. Describing their work in Science, the researchers of the Californian university said the new ...
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News briefs
Hi-Tec is launching an innovative shoe that indicates to...
Hi-Tec is launching an innovative shoe that indicates to the wearer where to turn left or right. The new Hi-Tec Navigator features a vibrating insole with haptic technology which communicates via a smartphone navigation app through Bluetooth. After entering a destination in the smartphone via this app, the shoe guides ...
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News briefs
Nike leads other brands when it is about understanding how...
Nike leads other brands when it is about understanding how consumers manage their social lives in the digital age, according to Vivaldi's 2016 Social Currency study. The consulting firm introduced the term “Social Currency” in 2010 as a measure of the brands' ability to fit into how consumers manage their ...
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News briefs
New Balance will replace Umbro as the sponsor of the...
New Balance will replace Umbro as the sponsor of the Everton football club in the U.K. The brand has also taken the place of Nike as sponsor of Kevin Mirallas, the Belgian champion who is playing for the British team.
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News briefs
Puma has struck an endorsement deal with Petr Cech, the...
Puma has struck an endorsement deal with Petr Cech, the goalkeeper at the Arsenal football club, who holds the record for the largest number of games with a clean sheet in the Premier League. The company says the former Czech national team's captain, who was previously with Adidas, is the ...
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News briefs
Mizuno has been named as Official Supplier of golf equipment...
Mizuno has been named as Official Supplier of golf equipment of the 2016 “British Masters supported by Sky Sports,” which will be hosted at The Grove in Hertfordshire, U.K., on Oct. 13-16. Mizuno will showcase its latest product ranges in the spectator village, and spectators will have an opportunity to ...
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News briefs
Speedo has announced on its Twitter account @SpeedoUSA that it...
Speedo has announced on its Twitter account @SpeedoUSA that it will no longer sponsor Ryan Lochte. During his recent participation in the Rio 2016 Olympics, the 32-year-old U.S. swimmer reported that he and three teammates were held up by armed robbers at a gas station after a night of partying, ...
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News briefs
Björn Borg has chosen Patrik Nilsson as the next Game...
Björn Borg has chosen Patrik Nilsson as the next Game Changer Ambassador for the brand. The 24-year-old athlete from Sweden is an Ironman record holder and two-time Ironman Champion. Nilsson is a former swimmer who later got into running, and then to triathlon. He holds the Swedish Ironman record of ...
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News briefs
Eurobike suffered a 7 percent drop in the total number...
Eurobike suffered a 7 percent drop in the total number of daily visits by professionals, down to 42,720, at its 25th edition held in Friedrichshafen last month. A stronger decline was recorded among German trade visitors. The number of daily visits by consumers grew by 14,000 to 34,400 because of ...
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News briefs
Sympatex Technologies has announced plans to introduce its first 100...
Sympatex Technologies has announced plans to introduce its first 100 percent recycled membrane. The Sympatex membrane is free from PTFE (polytetrafluoroethylene) and PFC (perfluorinated compounds), and is made of polyether-ester, which can be recycled. Over the past few years the Munich-based company has been re-using up to 15 percent of ...
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News briefs
Patagonia has adopted a new wool sourcing standard, saying...
Patagonia has adopted a new wool sourcing standard, saying that it amounts to the world's most stringent criteria for animal welfare and responsible land management. The Patagonia Wool Standard was developed in response to concerns over animal welfare, which led Patagonia to quit buying wool from one of its suppliers ...
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News briefs
Adidas has announced it will open its first Speedfactory for...
Adidas has announced it will open its first Speedfactory for the U.S. market in the Atlanta, Georgia area in 2017. The purpose of the new highly automated shoe factory is to allow the sporting goods giant to create products faster and closer to its consumers in the U.S., with more ...
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News briefs
Nike has announced the acquisition of Virgin Mega, a tech...
Nike has announced the acquisition of Virgin Mega, a tech start-up that is part of Richard Branson's Virgin Group. The terms of the transaction were not disclosed. The acquisition is meant to help Nike launch a new digital studio based in New York City, which will focus on innovative consumer ...
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News briefs
Skullcandy announced yesterdat that its board of directors had accepted...
Skullcandy announced yesterdat that its board of directors had accepted to negotiate a revised takeover offer at $6.35 a share by Mill Road Capital Management that values the American headphone producer at about $196 million. Meanwhile, another company, Incipio, extended an offer at $6.10 share for another two weeks. Incipio ...
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Compass Diversified Holding (Codi) has announced it has raised around...
Compass Diversified Holding (Codi) has announced it has raised around $63 million in total net proceeds following the sale of 3.5 million shares in Fox Factory Holding Corp., a maker of high-performance suspension systems for mountain bikes and off-road vehicles, in a secondary offering that also involves other shareholders. BofA ...
