News Briefs – Page 550
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News briefs
The Rossignol Group is reportedly setting up a subsidiary for...
The Rossignol Group is reportedly setting up a subsidiary for the Scandinavian market in Sweden. For the time being, the only official report is that, from June 1 of this year, the French group will take over the distribution of its Rossignol, Dynastar, Look and Lange brands in Norway from ...
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News briefs
Head has reportedly teamed up with B.C. Sports for the...
Head has reportedly teamed up with B.C. Sports for the distribution of its winter sports products in China, starting from the coming winter season. B.C. Sports is a leading Chinese distributor in the outdoor sports category, which built up the Northland, Lowa and Leki brands in China, and acquired trademark ...
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News briefs
Decathlon is opening its fourth store in downtown Paris on...
Decathlon is opening its fourth store in downtown Paris on April 6. Located at the crossroads of four major public transportation lines and measuring 4,600 square meters, it will be its largest urban store, employing 60 people. In an original move, it will allow only 19 seconds for candidates to ...
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News briefs
Dutch media reported earlier this week that Decathlon intends to...
Dutch media reported earlier this week that Decathlon intends to open a store in the Vroom & Dreesman (V&D) building in the center of The Hague, along with other city center stores in former V&D stores in Amsterdam and Utrecht. The V&D department store chain, an emblematic Dutch retailer with ...
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News briefs
Vaude, the German outdoor brand, has teamed up with Commerce...
Vaude, the German outdoor brand, has teamed up with Commerce Connector to lead consumers from its website to physical stores in Germany. From August, the Vaude website will tell consumers which nearby store has the product they want to buy, along with detailed information about the store's location and opening ...
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News briefs
Comparable store sales at Belle International's sportswear and apparel stores...
Comparable store sales at Belle International's sportswear and apparel stores in mainland China increased by 6.2 percent for the three months until February – the fourth quarter of the big Chinese retailer's financial year. The company had 7,111 sportswear and apparel stores at the end of the quarter, all of ...
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News briefs
Uhlsport reports an increase of 10.2 percent in its turnover...
Uhlsport reports an increase of 10.2 percent in its turnover last year, which reached a record level of €64 million. Strong growth was registered in the company's two main markets – Germany and France – but its business went up in other countries as well. The current financial year has ...
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News briefs
The Asia Pacific Snow Conference at Ispo Beijing had an...
The Asia Pacific Snow Conference at Ispo Beijing had an extra attraction this year with the publication of a report about the Chinese ski industry. As reported by Ispo.com, the report was authored by Bin Wu, chief strategy officer of the ski resort division at Vanke, who previously worked as ...
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News briefs
Nike has an exclusive sponsorship deal with the Kenyan athletics...
Nike has an exclusive sponsorship deal with the Kenyan athletics federation (Athletics Kenya) but according to a recent report in The New York Times, the company is now at the center of a corruption investigation in the country with regard to that contract. In 2011, the American giant agreed to ...
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News briefs
Remember Benetton Sportsystem? That was a long time ago, yet...
Remember Benetton Sportsystem? That was a long time ago, yet the Benetton Group is now launching its first collection of active sportswear under the United Colors of Benetton brand name, featuring merino wool yarn and other natural technical materials. The line will be available for sale at Benetton stores throughout ...
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News briefs
Aqua Sphere has added a cap and goggles to its...
Aqua Sphere has added a cap and goggles to its MP collection, developed in cooperation with Michael Phelps. The new products use the same dual-material technology adopted for the previously launched Xpresso swimsuit. The patented curved lenses of the goggles allow for an expanded field of vision.
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News briefs
Hummel has collaborated with the Afghan Football Federation to create...
Hummel has collaborated with the Afghan Football Federation to create a new kit for the women's national football team that incorporates a hijab while offering optimal comfort. In order to address the footballers' real needs, the Danish sports apparel brand worked with Khalida Popal, the former captain of the team. ...
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News briefs
Britain's Jacobson Group is taking its Gola brand of sneakers...
Britain's Jacobson Group is taking its Gola brand of sneakers back into the sport performance segment with three new ranges for men and women – Gola Active, Activo 5 and Outdoor – that incorporate many technical features. Designed for any tough terrain, the shoes in the Outdoor range are equipped ...
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News briefs
Thule has been honored by iF with international design awards...
Thule has been honored by iF with international design awards for the Thule Glide stroller and the Thule ProRide 598, a roof mounted bike carrier. Both were honored in the “product category.” The Thule Glide is a high performance sport stroller which comes in a lightweight, aerodynamic design. The Glide, ...
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News briefs
Replicating an initiative taken in the U.S., Noble Biomaterials has...
Replicating an initiative taken in the U.S., Noble Biomaterials has launched a European marketing campaign, starting in Germany, under the tagline “I will not stink.” It is intended to promote the use of XT2, its silver-based technology that makes fabrics odor-free. A recent study showed that 70 persons out of ...
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News briefs
Adidas is reinforcing its sports marketing investments in the U.K....
Adidas is reinforcing its sports marketing investments in the U.K. through a contract with Birmingham City, a second-division English club which is said to be likely to move back into the Premier League for the first time since 2011. The team was sponsored by Carbrini, the private label of JD ...
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News briefs
Adidas has signed a three-year deal as sponsor of Insep,...
Adidas has signed a three-year deal as sponsor of Insep, a big sports training center on the outskirts of Paris that hosts more than 200 coaches, 300 collaborators and 700 sportsmen and sportswomen. It helped train 56 percent of the members of the French Olympic team who earned medals at ...
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News briefs
Reebok set up an outdoor ad on the streets of...
Reebok set up an outdoor ad on the streets of Stockholm during the first week-end of March to promote its new running shoe ZPump 2.0. Passersby who managed to run past the ad faster than 17 kilometers per hour unlocked a kiosk's window and won a new pair of ZPump ...
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News briefs
France's Go Sport retail chain has launched a new sports...
France's Go Sport retail chain has launched a new sports community on social media labelled #Goheroes, where users will be able to share their sporting experiences while becoming testimonials of the French retail banner. The community is opened to athletes of all levels, from amateur to nearly pro, who can ...
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News briefs
Victor De La Rue, a young French freestyle snowboarder, has...
Victor De La Rue, a young French freestyle snowboarder, has found two new sponsors – The North Face and Nitro. He was recently named Rider of the Year by Snowboarder Magazine. TNF has also signed a young Swiss snowboarding champion, Estelle Balet
