News Briefs – Page 554
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News briefs
“Fashion Meets Sports” is the tagline of a new TV...
“Fashion Meets Sports” is the tagline of a new TV campaign being launched by Zalando in Germany, which pays tribute to the strong athleisure trend in the country. Starting on Feb. 28, the 20-second spot will run for six months, featuring a top model, Anna Ewers. The TV campaign will ...
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Puma has signed up Kylie Jenner to become a brand...
Puma has signed up Kylie Jenner to become a brand ambassador. The reality television personality and model is best known for appearing on the E! reality TV series “Keeping Up with the Kardashians.” Jenner will be featured in Puma's spring/summer women's training campaign, which will launch in April. Kanye West, ...
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News briefs
Asics is launching a new global advertising campaign entitled “Want...
Asics is launching a new global advertising campaign entitled “Want it More,” which features real people pushing themselves hard to achieve their fitness goals. The campaign revolves around a 60-second TV spot on YouTube which links directly to a dedicated “Want it More” e-commerce area on the brand's website. The ...
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Asics has renewed its sponsorship agreement with Johanna Konta, the...
Asics has renewed its sponsorship agreement with Johanna Konta, the rising star of British tennis. Konta has been with Asics for the last two years and her career has considerably risen. She has climbed more than 100 places in the WTA ranking over the last 12 months, and has reached the top ...
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News briefs
Poc Sweden and the Swedish Cycling Federation have signed an...
Poc Sweden and the Swedish Cycling Federation have signed an official partnership deal which will see all Swedish cycling federation teams using Poc helmets, apparel, body armor and eyewear until 2018. The Swedish Cycling Federation consists of around 380 associations, which represent 37,000 members across the country. The federation covers ...
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News briefs
Nike has terminated its endorsement contract with Manny Pacquiao after...
Nike has terminated its endorsement contract with Manny Pacquiao after the Filipino boxer made anti-gay remarks during a 30-second interview on a local television channelabout same-sex marriage, which he opposes. Pacquiao referred to humans engaged in same-sex mating as “worse than animals.” The athlete, 37, had been with Nike for ...
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Adidas gets a toehold in the French football team, sponsored...
Adidas gets a toehold in the French football team, sponsored by Nike, with a 10-year sponsorship control with Paul Pogba, a 22-year-old member of the team who did not have a footwear contract before. The deal is said to be valued at €40 million. Pogba is regarded as a star ...
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News briefs
Skechers USA was named 2015 Company of the Year and...
Skechers USA was named 2015 Company of the Year and honored with a design award for athleisure by the American Footwear Plus magazine. Meanwhile, Skechers continues to invest is sports sponsorships. While extending its contract with Meb Keflzighi, the American running champion, through 2023, the brand is since Jan. 1 ...
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News briefs
Wolfgang Clement, a former German economics minister, presented Sympatex Technologies...
Wolfgang Clement, a former German economics minister, presented Sympatex Technologies with a “Top Job Seal” earlier this month for the strategic orientation of its policy of attracting skilled personnel in a sustainable way through a healthy workplace, culture and communication, and internal entrepreneurship. The Munich-based company involves employees in strategic ...
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News briefs
Elena Jasper will take over in April as exhibition director...
Elena Jasper will take over in April as exhibition director for Ispo Beijing and Ispo Shanghai at the main office of Messe München, taking the place of Paul März who left in December. The 33-year-old worked most recently as senior manager at Siemens in Munich, where she was responsible for ...
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News briefs
The London Golf Show 2016 will take place on Aug....
The London Golf Show 2016 will take place on Aug. 26-28 at Bluewater, moving from the show's traditional schedule in October/November. The 2015 show welcomed 14,881 visitors over three days, representing a 15 percent increase on the previous year. The number of exhibitors showed a similar increase. The Golf Show ...
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News briefs
Pinarello has announced it is pulling out of the Eurobike...
Pinarello has announced it is pulling out of the Eurobike trade show, saying during the last few years it has been shifting toward direct involvement with its customers. The Italian bicycle company will continue to present its new products via a collaborative presentation with Team Sky at the Giro D'Italia, ...
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News briefs
Vaude is the recipient of this year's German Business Ethics...
Vaude is the recipient of this year's German Business Ethics Network (DNWE) Award for corporate ethics. The company's chief executive, Dr. Antje von Dewitz, received the award during a ceremony at the Hochschule Niederrhein in Mönchengladbach, on Feb. 22. Vaude will receive €10,000 for its initiatives for sustainable business. The ...
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News briefs
Rip Curl has apologized on Facebook for selling ski jackets...
Rip Curl has apologized on Facebook for selling ski jackets made in North Korean factories where employees reportedly worked under “slave-like” conditions. The apology was issued after an investigation by Fairfax Media unveiled images of workers at the Taedonggang Clothing Factory, near Pyongyang, contracted to make some of the brand's ...
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News briefs
Toray has announced the development of a water repellent finish...
Toray has announced the development of a water repellent finish technology that does not require fluorinated compounds while enabling, according to the company, the same performance and durability of conventional treatments. Fluorine-based water repellents are typically used in the textile industry to add functionalities such as soil and oil repellency, ...
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News briefs
Allied Feather & Down has received Nike's award for its...
Allied Feather & Down has received Nike's award for its outstanding achievement in the Nike Material Sustainability Index (MSI) Premium Supplier Program. According to the award's guidelines, Allied's Nike MSI score showed “a best in class commitment to sustainability for the Fall and Holiday 2017 season.” The Nike MSI calculates ...
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Allied Feather & Down has pledged to completely eliminate perfluorocarbons...
Allied Feather & Down has pledged to completely eliminate perfluorocarbons (PFCs) from its water-resistant down treatment by 2017, and to use a wax-based technology instead. The Californian company said it had been working toward this elimination since it started testing PFC-free treatments five years ago. The first PFC-free waterproof down ...
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News briefs
Bergans of Norway has raised its environmental goals by announcing...
Bergans of Norway has raised its environmental goals by announcing that in 2016 all down products will be manufactured in accordance with the Textile Exchange's Responsible Down Standard. The milestone is part of an environmental and social responsibility plan called Expedition 2020. Last year, the company held several meetings with ...
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News briefs
Helly Hansen and Nikwax have sealed a partnership to improve...
Helly Hansen and Nikwax have sealed a partnership to improve the care given to garments and to extend their performance in an environmentally-friendly way. The partnership focuses on Helly Hansen sports and workwear products that are meant for particularly demanding conditions. The partnership is to start with resort uniforms, as ...
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News briefs
Claude Joseph, a well-known personality in the French sporting goods...
Claude Joseph, a well-known personality in the French sporting goods industry, has passed away at the age of 93. He was for many years the chairman of the French sporting goods industry federation, Fifas, with roles also in the European and world federations, Fesi and WFSGI. Joseph entered the sector ...
