News Briefs – Page 578
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News briefs
Kevin Rolland has joined the Völkl team. The French freestyle...
Kevin Rolland has joined the Völkl team. The French freestyle skier, aged 26, won the gold medal at the 2009 FIS Freestyle World Ski and was a bronze medalist at the winter Olympics in Sochi in 2014. The ski-boots-bindings sponsorship is a three-year contract starting with the 2015-2016 winter season ...
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Adidas has announced the signature of a multi-year partnership deal...
Adidas has announced the signature of a multi-year partnership deal with Sidney Crosby. The terms of the agreement were not disclosed. The National Hockey League (NHL) star will represent Adidas at major international sporting events and brand initiatives around the world. He will also consult with the brand on apparel ...
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Puma has announced a long-term contract with Michael Bradley. The...
Puma has announced a long-term contract with Michael Bradley. The American soccer star, who is nicknamed “General” Bradley for his authoritative style of play and leadership, will wear Puma's latest offerings of footwear while playing and captaining the Toronto FC and the U.S. Men's National Team (USMNT). The midfielder will ...
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Eleven employees of Sport 2000 stores in Germany took part...
Eleven employees of Sport 2000 stores in Germany took part in the filming of a 35-second advertising spot for movie theaters. The video shows them practicing their favorite sport, as part of a campaign around the German buying group's new slogan, “Von Sportler zu Sportler” (from one sports enthusiast to ...
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News briefs
Nike has extended its partnership with the National Women's Soccer...
Nike has extended its partnership with the National Women's Soccer League (NWSL), the women's professional soccer league, through the 2019 season. As part of a wide relationship that started in 2012, Nike is the official uniform, apparel and equipment provider for all nine NWSL clubs, and it will outfit any ...
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News briefs
Under Armour will replace Adidas in 2016/17 as the all-school...
Under Armour will replace Adidas in 2016/17 as the all-school supplier to the Badgers collegiate team in Wisconsin. Reportedly, it will pay an annual fee of $4 million for ten years, compared with $800,000 for Adidas. Additionally, it will supply products worth of $3.33 million in the first year, rising ...
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News briefs
New Balance has signed up a 20-year-old American sprinter, Travyon...
New Balance has signed up a 20-year-old American sprinter, Travyon Bromel, the world's junior 100-meter record holder. He is training to be part of Team USA at next year's Olympic Games.
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News briefs
Puma, which emphasizes speed in its brand message, has added...
Puma, which emphasizes speed in its brand message, has added two more running champions, Asafa Powell and Pierre-Ambroise Bosse, to its stable of sponsored athletes. Powell has run more 100-meter races in less than ten seconds than any other champion, a total of 93. Bosse is a French athlete who ...
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News briefs
The North Face (TNF) has launched what it describes as...
The North Face (TNF) has launched what it describes as its first-ever global brand campaign, with the slogan “Never Stop.” It builds on a campaign that previously ran in the U.S. market and has adopted the same pay-off. Focused on the concept of pushing boundaries, the campaign features activities from ...
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The entry phase for the 201617 Ispo Awards has begun....
The entry phase for the 201617 Ispo Awards has begun. Businesses can enter their products in the competition immediately. Early-bird entry fees expire on Nov. 27. The awards honor the most innovative products from the Action, Outdoor, Ski, Performance and Health & Witness segments. The coming season's best products are ...
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News briefs
Eurosima gathered more than 250 executives and employees from the...
Eurosima gathered more than 250 executives and employees from the action sports sector for a cycle of conferences in Seignosse, France, on Oct. 8-9. A Surfing Lounge exhibiting the most creative and innovative products from around 50 action sports brands was organized alongside the conferences. Wavegarden, a Spanish company that ...
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News briefs
The organizers of the London Golf Show are to introduce...
The organizers of the London Golf Show are to introduce a Women's Zone at the fair to support participation among women. It will be managed by Felicity Dunderdale of Fore! Women, an online women's guide to golf. The zone will be designed to encourage women to play golf, highlighting the sport's ...
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News briefs
The next European Outdoor Summit will be held in Barcelona...
The next European Outdoor Summit will be held in Barcelona on Sept. 26-28, 2016. This year's EOS, which was held in Sheffield, England, last week, welcomed a record of 318 delegates. They heard speeches by Andy Rubin, chairman of Pentland Brands, and other managers and experts including Ulrike Luckmann, author ...
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News briefs
Puma has signed a partnership agreement with COP21, the upcoming...
Puma has signed a partnership agreement with COP21, the upcoming UN Climate Change Conference in Paris, to become an official partner of the event. The sports brand will equip 180 students in charge of welcoming visitors. During the conference, which will be held at Le Bourget from Nov. 30 to ...
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News briefs
Go Sport will partner with Paris' civil protection service on...
Go Sport will partner with Paris' civil protection service on Oct. 31 to collect clothing for the homeless for the cold season. On that Saturday, the French sporting goods retailer's customers will have an opportunity to buy clothes and hand them out to the volunteers of the civil protection outside ...
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News briefs
Bergans of Norway is donating about 640 items of clothing...
Bergans of Norway is donating about 640 items of clothing to a Norwegian organization for distribution to refugees from the Middle East. The items are worth the equivalent of €65,000 and consist mainly of wool, fleece and down-filled garments for the cold season.
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News briefs
Patagonia says that 192 of the styles of garments it...
Patagonia says that 192 of the styles of garments it is selling this autumn are Fair Trade certified, up from 33 last spring. The company has added four certified factory in Sri Lanka and one in Los Angeles to its list of suppliers. It is now working with factories in ...
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News briefs
The Vietnamese government has issued new regulations that specify...
The Vietnamese government has issued new regulations that specify the maximum amounts of formaldehyde and Azo dyes that can be used in textile products manufactured, imported and traded in the country. The regulations are scheduled to be enforced from February 2016. They make reference to updated international test standards. They ...
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News briefs
Skip Yowell, a co-founder of JanSport, passed away at 69...
Skip Yowell, a co-founder of JanSport, passed away at 69 on Oct. 13 at his home in Kansas, following an illness. Yowell founded the company in 1967 in Seattle, Washington, together with his cousin, Murray Pletz, and a seamstress, Jan Lewis, to make backpacks for the outdoors. The company went ...
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News briefs
Body Glove International and Sport Dimension have been sued by...
Body Glove International and Sport Dimension have been sued by Qbas Co. and QDS Injection Molding in the U.S. District Court for the Central District of Califonia. The complaint alleged infringement of patents by Body Glove's Passage Go Pro goggle and other products.
