News Briefs – Page 6
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News briefsUSA Football and Under Armour form multi-year partnership
USA Football, the sport’s governing body in the US and the organization responsible for creating and leading the US national team, and Under Armour have announced a multi-year partnership, which will stretch through the 2028 Olympic Summer Games in Los Angeles (LA28) and aims to allow every athlete to participate, ...
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News briefsPickleball hits the famous red clay
The French Tennis Federation (FFT) and former French tennis pro Amélie Mauresmo put on pickleball demonstrations on the red clay of Roland-Garros during this year’s tournament, The Dink reports. The FFT has embraced the American sport and is petitioning the French government to hold a national championship. The demonstration took ...
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News briefsNew Era joins Team USA and LA28 with official product agreement
New Era announced a multi-year official product agreement with the US Olympic and Paralympic Teams, joining an elite group of licensees in creating exclusive sportswear for Team USA for the 2024 Olympic and Paralympic Games in Paris, the 2026 Olympic and Paralympic Winter Games in Mila and the LA28 Games, ...
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News briefsFirst-ever Icelandic triathlete at Paris 2024
Source: Jón Halldór Unnarsson Edda Hannesdóttir set to make history as the first triathlete from Iceland to compete at Olympic Games When Edda Hannesdóttir passes the triathlon finish line at the Olympic Games in Paris 2024, she will become the first Olympic triathlete from Iceland. A scholarship ...
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News briefsLe Coq Sportif’s losses soar, SIX suspends trading of Airesis
Swiss holding company Airesis announced as part of the presentation of preliminary figures that Le Coq Sportif, which will provide the French teams at the Olympic Games in Paris with around 370,000 items of clothing and equipment, suffered a loss of around 36 million Swiss francs (€37.3m) in 2023 and ...
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News briefsTaylorMade inaugurates expanded golf ball plant in South Korea
TaylorMade Golf has announced the official opening of its expanded golf ball plant facility at TaylorMade Golf Ball Korea (TMBK). It is the company’s third golf ball plant globally, joining its facilities in Liberty (South Carolina) and Taiwan. TaylorMade created TMBK following the acquisition of Nassau Golf Co. Ltd ...
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News briefsUS boardsports retailer Tactics to launch in Japan this autumn
Tactics has announced its entry into the Japanese market. The US-based retailer, specializing in skateboarding and snowboarding gear, plans to open its first Japanese brick-and-mortar store at the Sapporo Factory, a large shopping and entertainment destination in the heart of Sapporo. The store is scheduled for opening on Nov. 1, ...
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News briefsRip Curl signs as retail partner for future $100 million surf park in Perth
Rip Curl is partnering with Aventuur, a global creator of surf and wellbeing destinations, as the official retail partner for the future Perth Surf Park, a $100 million development in Western Australia. According to Aventuur, the new surf park, strategically located in Central Cockburn, will open in late 2026. It ...
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News briefsNew Balance opens second store in Mumbai
New Balance has opened a new store at the Infiniti Mall in Malad, one of the top shopping destinations in Mumbai. It is the brand’s second store in Mumbai, following the opening of its first retail location on Linking Road less than a month ago. The first store was inaugurated ...
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News briefsAlo Yoga to expand its retail presence in the UK
Californian-born activewear brand Alo Yoga will open a new store in London later this year. The brand selected Covent Garden’s Seven Dials neighborhood for its new 465-sqm retail space, which will be located at 25a Neal Street, on the junction with Earlham Street. The new store, spanning three floors, ...
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News briefsGolden Goose set to value almost €1.9bn at IPO
Italian luxury sneaker brand Golden Goose is aiming for a market capitalization of up to €1.86 billion when it goes public on the Milan Stock Exchange. The company has set a price range of €9.50 to €10.50 for the listing in order to raise up to €558 million before exercising ...
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News briefsAsics Olympic collection for Japan stands for sustainability and diversity
The upcoming Summer Olympics and Paralympics in Paris will see a wealth of product releases in terms of athletes’ clothing, footwear and other equipment. The Japanese team has now been kitted out with clothing and footwear by Asics. The brand says it created its collection around three themes: conditioning, sustainability ...
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News briefsMacron announces new partnership deals and renewals
Macron, the team wear and sportswear brand headquartered in Bologna, Italy, has announced a series of new and renewed agreements with clubs across Europe. Starting next season, Macron will be the new technical sponsor of FK Austria Wien, the most successful club in Austrian football history. Austria Wien was officially ...
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News briefsWIT Fitness’ founders return to the brand
The original founders of specialist training brand WIT Fitness, Sam Kitching and Daniel Williams, are returning to the brand. Frasers Group acquired WIT Fitness in January 2024 out of administration. Kitching and Williams have now bought back a majority stake through Friday&, where Kitching serves as Managing Partner. Frasers will ...
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News briefsR-Gol acquires Unisport to forge global football merch empire
R-Gol, backed by Innova Capital, has acquired Unisport from Nordic Capital. The merger combines R-Gol’s strong presence in Central and Eastern Europe with Unisport’s influence in Northern and Western Europe, aiming to shape a leading force in the football retail sector. With a projected combined revenue exceeding €200 million in ...
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News briefsOn announces multi-year collaboration with Zendaya
Source: On Zendaya for On Sportswear brand On has welcomed actress Zendaya as a brand partner, embarking on a multi-year collaboration aimed at redefining certain product lines and fueling discussions on movement and well-being. This partnership was unveiled following the release of Zendaya’s tennis-focused drama, “Challengers,” which ...
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News briefsOneFootball teams up with Stadion to launch soccer marketplace
OneFootball has announced a new collaboration with Stadion, a London-based digital sports agency, to introduce a unique online soccer marketplace. This venture aims to integrate a personalized e-commerce platform within the OneFootball app, providing AI-powered product recommendations to fans. Set to debut this summer, the marketplace will allow fans to ...
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News briefsKettler and 25hours Hotel Zürich West launch cooperation
Since March 2024, guests staying at the 25hours Hotel Zürich West can train on Kettler fitness equipment, the company announced in a press release issued in early June. The collaboration between the sports equipment manufacturer and distributor Trisport AG and the 25hours Hotel Zürich West includes the hotel gym as ...
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News briefsSkechers donates more than $11m to animal welfare through BOBS
Skechers has raised a total of $11 million in donations through the sale of its BOBS from Skechers collection, which has helped rescue and support over 2 million animals in need since its launch in 2015. To celebrate this milestone, the company has launched a month-long celebration that includes pet ...
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News briefsNYC-based investment manager acquires Outdoor Voices
New York City-based consumer-focused investment manager Consortium Brand Partners (CBP) has announced the acquisition of Outdoor Voices, an athleisure lifestyle brand founded in 2013 by Tyler Haney, also from New York City. This is CBP’s second acquisition, following the announcement of a majority stake in Reese Witherspoon’s fashion and lifestyle ...
