News Briefs – Page 607
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News briefs
Adidas Golf is launching what it describes as the first...
Adidas Golf is launching what it describes as the first fully asymmetrical golf shoe, the Asym Energy Boost. The distinctive right and left shoes are meant to guide weight transfer, stability and power through the swing. Adidas used heat map and force plate pressure studies to measure the different vertical ...
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News briefs
Adidas has teamed up with Yohji Yamamoto for the release...
Adidas has teamed up with Yohji Yamamoto for the release of a capsule Roland Garros collection for the impending French Open. The clothing and accessories feature Yamamoto's black-and-white color scheme while the shoes, predominantly black, are characterized by the presence of the Hawaiian floral prints of the Y-3 spring-summer 2015 ...
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News briefs
The Arsenal Football Club pulled a nice April Fool's Day...
The Arsenal Football Club pulled a nice April Fool's Day prank by announced to its fans that it has developed the world's first “left-footed football” with its sponsor, Puma, accompanying the revelation with a convincing video featuring some of its star players - Santi Cazorla, Mesut Ozil, Nacho Monreal and ...
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News briefs
New Balance continues to invest in sports marketing, this time...
New Balance continues to invest in sports marketing, this time by signing up a popular baseball player, Robinson Cano of the Seattle Mariners, and adding another nation in global football. Costa Rica's national football teams, which were previously sponsored by Lotto, will don New Balance jerseys, starting immediately, including the ...
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News briefs
Saucony has announced the launch of Seeker, a new multimedia...
Saucony has announced the launch of Seeker, a new multimedia global brand campaign, which revolves around the idea that people have to seek their uniquely personal strength to discover it. This new campaign is a continuation of the brand's Find Your Strong initiative, to which it adds a further call ...
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News briefs
Arena has signed a sponsorship deal with Bruno Fratus, the...
Arena has signed a sponsorship deal with Bruno Fratus, the 25-year-old Brazilian swimmer who is the current Pan Pacific 50-meter freestyle champion and record holder. Fratus is expected to be a major contender at the 2016 Olympics in his home country. He has regularly been one of the top contenders ...
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News briefs
Maui Jim, the American brand of sunglasses, has signed an...
Maui Jim, the American brand of sunglasses, has signed an endorsement contract with Meb Keflezighi, the refugee from Eritrea who has won the New York Marathon, the Boston Marathon and an Olympic medal. He will act as an ambassador of the brand along with David Ferrer and several other tennis ...
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News briefs
American Golf, the big British golf retailer, is launching a...
American Golf, the big British golf retailer, is launching a spate of initiatives to support This Girl Can, the campaign initiated by Sport England aiming to stimulate sports activity among women aged 14 to 40. American Golf particularly wants to make it less intimidating for girls and women to try ...
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News briefs
Glenmuir, the Scottish golf brand, has become the official apparel...
Glenmuir, the Scottish golf brand, has become the official apparel sponsor of the Icons Cup, a two-day team competition that is held this year for the first time at the Jumeirah Golf Estates' Earth Course in Dubai on April 22-24. The competition will pit Team USA against Team Rest of ...
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News briefs
Asics has been picked as the tenth Gold Partner of...
Asics has been picked as the tenth Gold Partner of the organizing committee for the 2020 Olympic Games in Tokyo. Asics is to supply the uniforms for the Japanese national Olympic and Paralympic teams, as well as the volunteers for the Games. The 2020 Olympics will take place in the ...
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News briefs
The U.S. subsidiary of Icebug, the Swedish traction footwear brand,...
The U.S. subsidiary of Icebug, the Swedish traction footwear brand, is opening an official North American test center at a permanent obstacle course facility, the Shale Hill Adventure Farm in Benson, Vermont. It includes expansive training and race courses along with a newly-opened Icebug retail concept shop, enabling consumers to ...
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News briefs
Swix will be the official apparel supplier to Cross Country...
Swix will be the official apparel supplier to Cross Country Canada (CCC) through 2018 and will supply all training and racing apparel. CCC has also announced that Canadians will have an opportunity to design the first Swix National Ski Team race suit through a contest being launched on April 13 ...
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News briefs
L.L. Bean and Craft Sportswear have inked a multi-year partnership...
L.L. Bean and Craft Sportswear have inked a multi-year partnership with the U.S. cross-country ski team and the U.S. Nordic combined ski team. As official supplier, L.L. Bean is to provide insulated outerwear and rainwear, along with casual products and hats. Craft, the Swedish company specialized in base layers and ...
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News briefs
Asics engaged its own team of 30 women in last...
Asics engaged its own team of 30 women in last Sunday's Schneider Electric Marathon of Paris, after coaching them for four months. Meanwhile, the Japanese brand is recruiting 15 amateur runners from all over the world to participate in its annual “Beat the Sun” relay running race around the Mont ...
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News briefs
Puma and H&M have teamed up with Worn Again, a...
Puma and H&M have teamed up with Worn Again, a U.K.-based recycling start-up, to test an innovative textile recycling technology, which Worn Again claims is the first of its kind. One of the issues in textile recycling is how to separate blended fiber garments and how to separate dyes and ...
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News briefs
Patagonia has announced an investment in Beyond Surface Technologies (BST),...
Patagonia has announced an investment in Beyond Surface Technologies (BST), a chemical company that uses sustainable technologies, based on natural substances, to produce high-performance textile treatments. The investment, the details of which have not been disclosed, has been made by Patagonia through its $20 Million & Change venture fund, created ...
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News briefs
Harrison Greenberg, 19-year-old son of Michael Greenberg, president of Skechers...
Harrison Greenberg, 19-year-old son of Michael Greenberg, president of Skechers USA, died unexpectedly on April 6 while on a vacation in Thailand. His death was attributed by the company to a tragic and sudden choking accident. Introduced since the age of 15 to the family's business, he had been working ...
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News briefs
Amer Sports has transferred 290,596 of its treasury shares to...
Amer Sports has transferred 290,596 of its treasury shares to its personnel who participate in various performance share and stock incentive programs instituted in 2010 and 2013. This leaves Amer with 1,131,756 own shares, or 0.95 percent of the whole equity. Meanwhile, Amer's board of directors has approved a new ...
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News briefs
Netshoes, the world's largest internet retailer for sporting goods, has...
Netshoes, the world's largest internet retailer for sporting goods, has secured $45 million in new funding from Riverwood Capital and the International Finance Corporation, which belongs to the World Bank, to further expand its presence in Argentina and Mexico. It should also help the Brazilian company to develop its own ...
