News Briefs – Page 610
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News briefs
Adidas will be working with one more advertising agency, 72andSunny,...
Adidas will be working with one more advertising agency, 72andSunny, in the important football, running, basketball and women's categories. It will keep working with Carat/Aegis and Johannes Leonardo, the latter remaining the main creative agency for Adidas Originals. With offices in Amsterdam and Los Angeles, 72andSunny counts clients such as ...
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News briefs
Under Armour has signed a multi-year technical partnership deal with...
Under Armour has signed a multi-year technical partnership deal with the São Paulo football club, starting in May, to support its growing commitment to global football and the establishment of its Brazilian subsidiary prior to the latest World Cup. The team was said to have the third-largest number of Brazilian ...
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News briefs
Macron has signed a five-year partnership agreement with Brose Baskets...
Macron has signed a five-year partnership agreement with Brose Baskets Bamberg, the first German club to enter the Euroleague Top Sixteen and winner of six of the last 11 national championships. The team was previously with Adidas. The deal will start from the 2015/2016 season. Macron recently became the technical ...
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News briefs
After screening more than 2,500 brands nominated across all sectors,...
After screening more than 2,500 brands nominated across all sectors, the World Branding Forum in Paris has named Speedo “Brand of the Year” in the sports fashion/swimwear category. Speedo has just launched the latest version of its athletic swimsuit, the LZR Racer X, saying that it has taken over 10,000 ...
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News briefs
Rip Curl has announced the signing of Mason Ho to...
Rip Curl has announced the signing of Mason Ho to its professional surf team. The Hawaiian star, son of legendary Hawaiian surfer, Michael Ho, has just signed a multi-year endorsement deal with the Australian surfwear company. Mason Ho, 26, has already won the Backdoor Shootout and placed second at the ...
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News briefs
TomTom has become an Official Supplier of the Nissan Electrique...
TomTom has become an Official Supplier of the Nissan Electrique Marathon de Bordeaux Métropole, which will take place in Bordeaux, in southwestern France, on April 18. Organizers will welcome 18,000 participants, who have already registered for the first ever edition of this marathon. It will be the first night marathon ...
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News briefs
TomTom has become official technology partner of Sure Run to...
TomTom has become official technology partner of Sure Run to the Beat, the music-focused 10k race that will be held in London on Sept. 13. Best known for its navigation and mapping products, TomTom also makes GPS sport watches, which help runners track information including time, distance, pace speed and ...
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News briefs
GoPro has announced that The GoPro Channel app has been...
GoPro has announced that The GoPro Channel app has been downloaded more than one million times from Microsoft's Xbox video game and entertainment consoles. The company also said that users are watching an average of 25 minutes of GoPro videos during each viewing session. The GoPro Channel allows users to ...
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News briefs
Polar Bottle has become an official licensee of the...
Polar Bottle has become an official licensee of the U.S. Olympic team for water bottles. The American company, which showed at Ispo Munich for the first time last month, has developed a unique insulated water bottle with the Team USA logo, which will be available to the team's athletes ...
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News briefs
The North Face has launched “Power In Me,” its...
The North Face has launched “Power In Me,” its multi-channel campaign for spring/summer 2015, all over Europe. The campaign is based on three short films - “Untouched Ground,” “Always Moving,” and “From Five To Nine” - featuring the alpinist David Goettler, the ultra trail runner Lizzy Hawker, and the ...
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News briefs
Zalando is shifting to a softer marketing strategy after blasting...
Zalando is shifting to a softer marketing strategy after blasting the market with its previous commercial spots, where its customers were screaming for joy when they received their orders. Its new 27-second spot alerts customers to get ready for the season's trends, featuring fashion models wearing a variety of styles ...
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News briefs
The World Federation of the Sporting Goods Industry (WFSGI) announced...
The World Federation of the Sporting Goods Industry (WFSGI) announced that its next Manufacturers' Forum is to take place at the Renaissance Hotel Harbour View in Hong Kong on Dec. 2-3. It will explore the topic “Beyond Lean Manufacturing,” focusing on circular manufacturing; factory planning and product optimization; reduction of ...
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News briefs
Galeries Lafayette will transform the Salon Opéra, on the seventh...
Galeries Lafayette will transform the Salon Opéra, on the seventh floor of its Parisian flagship department store into a temporary gym on April 13-18. To celebrate the recent opening of its new 4,300-square-foot “Fashion Sport” space, in mid-March, devoted to women's sports, the store will organize yoga and sports sessions ...
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News briefs
As part of their long-standing partnerships, Reebok and Les Mills...
As part of their long-standing partnerships, Reebok and Les Mills International have started staging a series of one-day fitness festivals in major cities where anybody is invited to participate, working out in unison. The venues will include the Grand Palais in Paris and the Ziggo Dome in Amsterdam. The Reebok ...
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News briefs
A new Australian Triathlon Endurance & Cycling Expo (ATEC) will...
A new Australian Triathlon Endurance & Cycling Expo (ATEC) will be held in Sydney on July 4-5, and it will include a Bike Zone. The announcement comes after the termination of the Bike & Lifestyle Show in Sydney and the Ausbike Show in Melbourne.
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News briefs
Sport Achat, the French sporting goods fair, attracted 3,907 visitors...
Sport Achat, the French sporting goods fair, attracted 3,907 visitors for its winter edition, which took place in Lyon on March 9-11. The total attendance was virtually flat as compared to a year ago, and the buyers were said to have been cautious. The event showcased 634 brands. The next ...
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News briefs
Greenpeace has labeled Nike and Li Ning as “greenwashers” for...
Greenpeace has labeled Nike and Li Ning as “greenwashers” for not fully keeping their promises regarding the ecological sustainability of their supply chains. Greenpeace's Detox campaign, launched in 2011, calls on companies to commit to an individual “Detox solution” to eliminate the use and release of all hazardous chemicals from ...
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News briefs
Patagonia wants to give its contribution to the completion of...
Patagonia wants to give its contribution to the completion of the Patagonia National Park, located in the Patagonian region, shared by Argentina and Chile. The outdoor brand has presented Mile for Mile, a 15-minute film celebrating the Patagonian landscape through the sport of trail running, in an effort to attract ...
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News briefs
The planned sale of Planet Sports to 21sportsgroup (SGI Europe...
The planned sale of Planet Sports to 21sportsgroup (SGI Europe n° 26-1+2 of Jan. 16) is off. In the course of the due diligence process, the latter stopped the transaction at the beginning of March. A few days later, the parent company of the German action sports retailer, Puccini Germany, ...
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News briefs
XXL ASA, which went public last October, announced on March...
XXL ASA, which went public last October, announced on March 4 a program to repurchase up to 130,000 of its own shares. As part of this program, it has bought a total of 54,000 own shares as of today, March 10, representing 0.04 percent of the Norwegian sporting goods retailer's ...
