News Briefs – Page 613
-
News briefs
New Balance continues to add new football properties. It has...
New Balance continues to add new football properties. It has signed up the Scottish champion, Celtic FC, replacing Nike as the official sponsor of the Glasgow club for five years from the 2015/16 season. New Balance is only about 20 years younger than the Celtic team, which was founded by ...
-
News briefs
Kelme has signed an important sponsorship deal with the Professional...
Kelme has signed an important sponsorship deal with the Professional Futsal League (PFL) of the U.S. The Spanish company will act as official footwear supplier for the American league. It has a similar agreement with the Spanish futsal league (LNFS) since 2013.
-
News briefs
O'Neill launched a global advertising campaign this month focusing on...
O'Neill launched a global advertising campaign this month focusing on the “unreasonable” behavior of surfers and the conditions they have to face. It refers to the Californian board sports brand's perpetual drive for innovation, starting in 1952 with the group's emblematic founder, Jack O'Neill. The company boasts that O'Neill is ...
-
News briefs
Diadora will sponsor the Norwegian women's national cycling team under...
Diadora will sponsor the Norwegian women's national cycling team under an agreement signed in February with the Norwegian Cycling Federation (NCF). The initial contract is for three years and can be extended for another two. Diadora will now supply all the clothing for the female riders as well as the ...
-
News briefs
Converse has announced the launch of “Made by you,” a...
Converse has announced the launch of “Made by you,” a new global campaign celebrating its Chuck Taylor All Star sneaker and the people who have turned it into their artistic canvas. The campaign features more than 200 portraits of worn and customized Chucks, from everyday Chuck Taylor wearers as well ...
-
News briefs
Oakley launched on Feb. 17 a new marketing campaign in...
Oakley launched on Feb. 17 a new marketing campaign in 22 countries under the “One Obsession” tagline. It invited people to share the passions of any of the brand's 450 sponsored athletes including skateboarder Eric Koston, surfer Gabriel Medina, cyclist Mark Cavendish, all-star baseball player Matt Kemp, Moto GP champion ...
-
News briefs
Maui Jim has announced a new global three-year partnership with...
Maui Jim has announced a new global three-year partnership with the ATP (Association of Tennis Professionals). As part of the deal, the Hawaiian brand of polarized sunglasses becomes the Official Eyewear of the ATP World Tour as well as the supply eyewear to the season-ending Barclays ATP World Tour finals ...
-
News briefs
Sergio Tacchini has launched a new commercial spot on the...
Sergio Tacchini has launched a new commercial spot on the Italian Super Tennis TV channel under the “Dress the Passion” tagline. Building up on a print campaign launched last year, the video features Tommy Robredo, one of the 20 top ATP Tour champions, playing elegantly in slow motion, accompanied by ...
-
News briefs
Memphis Depay has joined Under Armour's elite athlete roster. The...
Memphis Depay has joined Under Armour's elite athlete roster. The footballer, who has signed a multiyear partnership with immediate effect, plays for PSV Eindhoven and is currently the leading goal scorer in the Eredivisie, the highest echelon of professional football in the Netherlands. Depay is considered one of the most ...
-
News briefs
Glenmuir will be the title sponsor of the Foremost Golf...
Glenmuir will be the title sponsor of the Foremost Golf Championship, scheduled to be played at the Oxfordshire Golf Club on May 18. The event is organized every year by Foremost Golf among its retail members, who manage more than 950 golf stores across the U.K. Participants will receive a ...
-
News briefs
Mark McMorris from Canada and Silje Norendal from Norway, gold...
Mark McMorris from Canada and Silje Norendal from Norway, gold medal winners at the 2015 Winter X-Games, are the first snowboarders to be sponsored by Garmin. They will be equipped with the brand's VIRB action camera, the Fénix 3 multisport watch and the Vivofit activity tracker. Garmin is also acting ...
-
News briefs
Bright, the action sports fair held during the Berlin Fashion...
Bright, the action sports fair held during the Berlin Fashion Week, will move to a new location next July, to the Arena Glashaus, which already hosts Seek, the young fashion fair of Premium. Bright's exhibition space will increase from 3,500 to 5,000 square meters.
-
News briefs
Adidas says that more than 30 percent of the cotton...
Adidas says that more than 30 percent of the cotton it sourced in 2014 was sustainable cotton, or Better Cotton, exceeding a target of 25 percent. It came mainly from farmers in India, Pakistan and Brazil. As a founding member of the Better Cotton Initiative, Adidas has pledged to use ...
-
News briefs
Nike plans to move its head office from a town...
Nike plans to move its head office from a town near Bologna to the renovated Porta Nuova district of Milan. The idea is to more closely align the brand's business in Southern Europe with a “key cities” strategy. There will be no change in the management structure. Some back-office functions ...
-
News briefs
Chervò has officially launched Chervò USA, as announced at the...
Chervò has officially launched Chervò USA, as announced at the PGA Merchandise Show in Orlando in late January. The new company, which will be independent in terms of logistics and production, will be responsible for the North American, Latin American and Caribbean markets. Charles Shaefer has been appointed as chief ...
-
News briefs
The Riverside Company is investing in Bike24, the German cycling...
The Riverside Company is investing in Bike24, the German cycling e-commerce specialist. The private equity firm focuses on acquiring growing businesses valued up to $250 million and has an international portfolio of more than 75 companies. The details of the deal were not disclosed. Bike24 sells an array of bike ...
-
News briefs
Zoot Sports, part of Jarden Corporation, has completed the acquisition...
Zoot Sports, part of Jarden Corporation, has completed the acquisition of Squadra, a designer and manufacturer of custom cycling, racing and triathlon apparel based in Carlsbad, California. Squadra was founded by Dan Weatherford in 1996, initially as the licensee for the Italian brand Castelli, whose apparel was worn by cycling ...
-
News briefs
Black Diamond Equipment will expand its manufacturing operations in Utah,...
Black Diamond Equipment will expand its manufacturing operations in Utah, according to a joint announcement by the company and the state's Governor's Office of Economic Development (GOED). The company, which manufactures specialized outdoor equipment for climbing, skiing and mountain sports, is a subsidiary of Black Diamond Inc., which also owns ...
-
News briefs
Groupe Royer has finally reached an agreement for the acquisition...
Groupe Royer has finally reached an agreement for the acquisition of Noël Soccer, the subsidiary of the Noël group that holds the Umbro license for France. Noël is known in the shoe market primarily for its Sledgers and Babybotte brands. As previously reported, a French court pronounced the insolvency of ...
-
News briefs
Lion Capital has agreed to sell its majority stake in...
Lion Capital has agreed to sell its majority stake in the A.S. Adventure Group to PAI Partners, a French-based private equity firm. The leading European outdoor retail group, which comprises A.S. Adventure in Belgium as well as Cotswold Outdoor in the U.K. and Bever in the Netherlands, achieved a turnover ...
