News Briefs – Page 84
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News briefsUsain Bolt and Colin Jackson talk records, the Puma family and the future
Puma has released an interview with the world’s fastest man, Usain Bolt, and sprint and hurdling athlete Colin Jackson to celebrate the 20th anniversary between Puma and Bolt in July. Source: Business Wire The conversation between Bolt and Jackson provides an engaging glimpse into the life of ...
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News briefsNew volleyball brand Avoli announces first NIL deals with college athletes
Avoli, which claims to be the only sports brand dedicated exclusively to the performance needs and demands of women’s and girls’ volleyball, has signed NIL (Name, Image, Likeness) deals with three college volleyball athletes. The three athletes are University of Nebraska Cornhuskers freshman Harper Murray, University of Virginia Cavaliers junior ...
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News briefsNike sued over “pocket bra” design
A Florida-based company is suing Nike for allegedly using its invention of a sports “pocket bra” in Nike’s athletic bras without permission. The Pocket Bra is a sports bra that features built-in pockets where women can keep their belongings during physical activity. SherryWear LLC, headquartered in Vero Beach, claims in ...
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News briefsFIFA collaborates with TikTok for Women’s World Cup
FIFA is partnering with TikTok for the 2023 FIFA Women’s World Cup (July 20-Aug. 20) in Australia and New Zealand. During the tournament, FIFA and TikTok will bring fans various content, including behind-the-scenes moments, team arrivals, live pre-match content, match highlights, player and coach reactions, and more. In addition, fans ...
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News briefsTwo French Alpine regions eye bid for the 2030 Winter Olympics and Paralympics
The presidents of the French regions Auvergne-Rhône-Alpes and Provence-Alpes-Côte d’Azur, Laurent Wauquiez and Renaud Muselier, have announced that they want to submit a joint bid to the International Olympic Committee (IOC) to host the 2030 Winter Olympics. The announcement did not specify venues. Apart from France, Sweden has already expressed ...
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News briefsAdidas unveils its new Switch FWD running shoe
Source: Adidas Switch FWD Adidas is introducing the Switch FWD, a new running shoe design expected to launch globally on July 27. The EVA compound midsole in the Switch FWD features “intricately designed voids that collapse and spring forward, converting weight into forward motion,” the brand said. ...
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News briefsAdidas claims West misappropriated Yeezy marketing funds
Bloomberg reports that although the legal battle between Adidas and its former partner Kanye West has largely been kept under seal, a reporter was able to get a look at court documents that reveal some key details. According to the documents, the sporting goods company claims that West was paid ...
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News briefsDecathlon may want to make private labels more concise
According to French industry magazine Challenges, Decathlon is planning to consolidate its numerous private brands. According to the publication, CEO Barbara Martin-Coppola plans to reduce the number of brands from around 70 to 12, while the Decathlon brand will be expanded through a range of multi-sport products. A similar step ...
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News briefsSuperdry shuts down eight franchise-operated stores in the UK
Superdry has confirmed that it is “in the process of closing” eight stores in the UK operated under license. Most of the 104 Superdry stores in the UK are operated directly by the company, and there are currently no plans to shut down any of them, the retailer said. Since ...
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News briefsUYN aiming for a post-synthetic future in technical clothing
As part of the “Plastic free” July, Italian technical sportswear brand UYN has unveiled a technical shirt made entirely of bio-based fibers. The special edition Reinvented bio-shirt is made with a mix of organic-based fibers that can replace traditional synthetics derived from fossil fuels and still allow for breathability and ...
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News briefsVF promotes Andreas Olsson to VP and GM EMEA for Vans brand
Source: VF Corp. Andreas Olsson VF Corp. has announced the promotion of Andreas Olsson, current Vice President of Sales at Vans for the Europe, Middle East and Africa (EMEA) region, to VP and General Manager Vans EMEA. Olsson previously held a variety of roles at Vans and ...
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News briefsAccording to Adidas, Blokecore has landed in the U.S.
While the company celebrated Lionel Messi’s arrival at Inter Miami, Adidas says the Blokecore fashion trend is making its way in the United States, a style that refers to a fashion aesthetic that often includes vintage soccer-style pieces. Source: Adidas Jenna Ortega for Adidas Sportswear Given Adidas’ ...
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News briefsUnder Armour opens Brand House on Oxford Street
Under Armour has unveiled its latest Brand House on London’s iconic Oxford Street, a significant milestone in its European growth plan, according to the Baltimore, Maryland-based company. The Oxford Street location, which opened July 20, is the latest in a string of successful Brand House openings after Westfield Stratford, Battersea ...
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News briefsWintersteiger with new company structure
Wintersteiger, the Austrian supplier of ski rental and ski service systems, has revised its corporate structure and presents itself as a strategic holding with five independent companies since July 1, 2023. “With regard to the industrialization of our products, we have a lot planned for the next few years,” the ...
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News briefsNike launches Australia-inspired capsule collection
Nike is introducing the Nike AU Collection, the first Express Lane capsule collection inspired by Australia. The company’s so-called “Express Lane” strategy, rolled out in 2016, allows Nike to cut down from months to a few weeks the time between the product’s design and its availability at retail. Nike reminded ...
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News briefsBrooks has a new partner in latest move towards responsible sourcing
Brooks Running is to partner with the global SaaS platform for supply chain traceability and compliance, TrusTrace. The move will deepen visibility across Brooks’ manufacturing supply chain and help identify and mitigate responsible sourcing and business continuity risks, with the aim of creating a more sustainable business. TrusTrace CEO and ...
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News briefsLiverpool FC and Peloton announce multi-year deal
Premier League club Liverpool FC has agreed a unique multi-year partnership with Peloton. The agreement, which makes Peloton the club’s first-ever digital fitness partner, includes both the club’s men’s and women’s teams. Liverpool FC and Peloton will team up to provide exclusive club-branded content on the Peloton platform. In addition, ...
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News briefsCallaway and Jon Rahm sign extension that includes equity stake
Callaway Golf and Spanish pro golfer Jon Rahm have announced a new long-term partnership extension. Rahm, who currently leads the PGA Tour with four wins in 2023, joined Callaway in 2021. The extension includes an “equity position” for Rahm in Topgolf Callaway Brands. Rahm will continue to use Callaway and ...
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News briefsNike battles online counterfeiters, trademark infringers
Nike is attempting to combat e-commerce sellers on global platforms who continue to sell unauthorized and unlicensed Swoosh merchandise using counterfeit and infringing versions of the company’s federally registered trademarks. Last week in U.S. federal court for the Northern District of Illinois, Eastern Division, Nike filed its latest complaint against ...
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News briefsTopgolf Callaway appoints new VP investor relations and corporate communications
Topgolf Callaway Brands Corp has announced that Katina Metzidakis has joined the company as vice president of investor relations and corporate communications. Metzidakis reports directly to Chief Financial Officer and Chief Legal Officer, Brian Lynch, and is responsible for leading the company’s investor relations department. Prior to joining Topgolf Callaway, ...
