News Briefs – Page 92
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News briefsYKK’s accelerates efforts to achieve Sustainability Vision 2050
YKK Corporation has increased the number of sites that have converted 100 percent of their electricity consumption to renewable energy by 20 sites from FY21 to FY22. This brings the total to 31 sites worldwide. As part of the YKK Sustainability Vision 2050, a set of sustainability goals to achieve ...
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News briefsNike introduces the Phantom Luna women’s football boot
Source: Nike Nike Phantom Luna Nike is launching the Phantom Luna, described by the brand as “the most innovative and researched women’s-led boot in company history.” The boot features a new traction pattern, named Nike Cyclone 360, which is said to improve rotational traction and help players ...
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News briefsTikTok wants to expand e-commerce significantly
TikTok is looking to significantly expand its e-commerce platform. This year, the short video app’s business with advertising links for goods during live broadcasts is expected to quadruple to as much as $20 billion, Bloomberg reported, citing people familiar with the matter. The app, which is particularly popular with young ...
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News briefsReebok enters pet supplies business
Reebok has launched a new line of dog-friendly items at U.S. pet retailer Petco. The collection includes a variety of Reebok-branded T-shirts and K9 apparel, tennis balls, hats, backpacks and other accessories for dogs. See the products here.
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News briefsNike will resume retail partnership with DSW stores
Designer Brands, the parent company of the DSW footwear retailer, has announced that Nike will reenter into a partnership to sell its shoes at DSW stores. DSW is one of America’s largest shoe store chains. The deal will kick off in October, involving Nike’s athletic footwear for men, women and ...
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News briefsInditex and Jeanologia develop the Air Fiber Washer
Spanish apparel group Inditex has teamed up with Valencia-based Jeanologia, which specializes in innovative technologies for the textiles industry, to create an industrial air system that reduces the shedding of microfibers in textiles by using air without the need for water or thermal energy. The new system, Air Fiber Washer, ...
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News briefsAmazon collaborates with the Ellen MacArthur Foundation on circular economy initiatives
Amazon has announced that it is collaborating with the Ellen MacArthur Foundation, an international charity dedicated to creating a circular economy, as a strategic partner. A key area of focus for the collaboration will involve the certifications for products with circular attributes, said Amazon. Along with the foundation, Amazon is ...
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News briefsNIP and Fila introduce jersey with ID chip for e-sports gamers
Source: Fila NIP x Fila Pro Kit E-sports legend Ninjas in Pyjamas (NIP) has announced the launch of its first collection with Italian sports brand Fila. Together, the two brands aim to define the future gaming style for fans and players around the globe. The NIP x ...
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News briefsAdidas and Macklemore’s Bogey Boys reinterpret classic golf style
Source: Adidas Adidas x Bogey Boys Adidas and Bogey Boys, a golf and lifestyle brand founded by U.S. rapper Macklemore, have teamed up to “reimagine timeless styles from the 70s and 80s that established new trends for fashion, lifestyle and sports.” The new Adidas x Bogey Boys ...
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News briefsFila enters the padel scene
Source: Fila Fila made a surprise appearance as the title sponsor of the Legends Padel Trophy, which took place on June 6 and 7 at the Tolcinasco Padel Club just outside Milan. Participants were famous former footballers from Italy, Spain, the Netherlands and Argentina, including two historic ...
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News briefsNew Balance invests $65 million to expand factory in Maine
New Balance has announced a $65 million investment to expand its current athletic footwear manufacturing facility in Skowhegan, Maine. The expansion consists of an 11,150-sqm single-story addition to the existing five-story factory building, set for completion by the end of 2024, with around 1,900 sqm of the existing building also ...
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News briefsSport 2000 opens tenth Absolute Run store
On June 1, the tenth Absolute Run store opened in Liège, Belgium. Sport 2000 has implemented the store together with the Running Experts Europe partner “Jogging Plus.” True to the concept, the Absolute Run - Jogging Plus area is fully geared to tangibly and visibly conveying to customers the added ...
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News briefsStichd becomes merchandise partner of Aston Martin’s F1 team
Puma’s subsidiary Stichd, a licensed fan apparel, legwear, bodywear and swimwear company that will exclusively operate Formula 1 fan stores at race weekends as part of the latest deal between Puma and the racing series, has now also signed a long-term agreement with the Aston Martin Aramco Cognizant Formula One ...
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News briefsBelgian start-up Gofluo raises €1 million for international growth
Belgian start-up Gofluo has received €1 million to accelerate business growth and expand into the USA, France and Germany. Four experienced business angels and venture capital fund Freshmen, which is already a shareholder, participated in the funding round. The innovative, female-run fashion brand was founded in 2018 by Julie Vets. ...
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News briefsGoogle sponsors German women’s football team
Google has signed a three-year deal with the German Football Association (DFB) that makes it the official sponsor of the national women’s team with its Google Pixel brand. The agreement includes LED advertising at national games and visibility on interview and press conference backdrops. The team and individual players will ...
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News briefsOn aims to make brand more complex
Swiss company On Holding, which raised its fiscal 2023 sales forecast by 2 percent to at least $1.9 billion last month, remains committed to building a complex, multibillion-dollar sportswear brand that focuses on the premium segment and is not overdistributed. The Swiss group’s co-CEOs, Martin Hoffman and Marc Maurer, provided ...
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News briefsVF begins operations at new distribution center in California
Colorado-based VF Corporation has launched its new distribution center in Ontario, California, employing approximately 550 people during peak periods. The new 111,500 sqm facility is VF’s largest and most efficient distribution center within the group’s worldwide network of 46 distribution centers. The center’s annual shipping capacity of 76 million units ...
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News briefsAsics introduces carbon footprint labeling for its products
Source: Asics Gel Kayano 30 Asics this week unveiled the 30th generation of its Gel Kayano running shoe, which not only features new adaptive technology that provides “runners with exceptional stability and unprecedented comfort for the entire duration of a run “ but also comes with a ...
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News briefsAmazon becomes a partner of UEFA Women’s
UEFA has announced that Amazon has signed a multi-year partnership to become a partner of UEFA Women’s Football. The agreement will see the e-commerce company sponsor various competitions, including UEFA Women’s Euro 2025, UEFA Women’s Champions League, Women’s Finalissima, UEFA Women’s Futsal Euro 2023, UEFA Women’s Under-19 Championships and more. ...
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News briefsPuma announces multi-year sponsorship deal with AL-Hilal FC
Puma has announced a new five-year sponsorship deal with Al-Hilal FC, the football club based in Riyadh, Saudi Arabia, that competes in the Saudi Pro League (SPL). The agreement, which will debut in the 2023/24 season, has been described by the German sportswear company as a “groundbreaking new partnership set ...
