News briefs – Page 3
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News briefs
Exercise boosts Covid survival, study finds
According to a study conducted by cardiologists at the San Carlos Clinical Hospital in the Spanish capital of Madrid, patients who exercise regularly are eight times more likely to survive Covid-19 than sedentary patients. Published in the American medical journal Infectious Diseases and Therapy, the study examined 520 Covid-19 patients, ...
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News briefs
Big gains in Italy’s bike consumption and production
A total of 2.01 million bicycles were sold in Italy in 2020, or 17 percent more than in the previous year, according to data provided by the Italian bike industry association, ANCMA. The coronavirus pandemic contributed to the strong increase, driving the demand for socially-distanced and sustainable urban mobility options. ...
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News briefs
Strong start of the year in Norway and Finland
According to Virken, the general retail trade increased by 9.2 percent in Norway in January, as compared to the same month a year ago, despite the closure of some shops and malls for one week, rising by 54.3 percent online and by 6.4 percent offline. The sporting goods sector had ...
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News briefs
Galvin Green reports surge in interest from young golfers
Galvin Green, the Swedish brand specializing in the design and supply of high-performance clothing for golfers, says it has experienced a rising interest from younger golfers among its customers over the past year. According to data reported in Golfbusinessnews, the number of younger golfers aged 18-25 buying Galvin Green products ...
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News briefs
Athlete social advocacy grows as a key marketing trend, Nielsen report suggests
A recent report by Nielsen, titled The Changing Value of Sponsorship : 2021 Sports Marketing Trends, suggests that the sponsor media value generated by athlete advocacy posts on social media could reach $1.2 billion by 2023. According to the study, 95 percent of the athletes who have more than five ...
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News briefs
Sports retailers scored better than other specialty retailers in France
Going through two Covid-related lockdowns, French specialty retailers saw their sales decline on average by 18 percent in 2020, although their online turnover jumped by 80 percent for the year, including a growth of 85 percent in December, according to their trade association, Procos. Shoe retailers suffered the biggest losses ...
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News briefs
Marker Dalbello Völkl outperformed the market
While the global ski market fell by an estimated 25 percent to around 3.5 million pairs in terms of deliveries to the trade, according to industry insiders, Marker Dalbello Völkl celebrated the best year in the company’s history in 2019, according to its chief executive, Christoph Bronder. With the support ...
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News briefs
European bike sales to jump by 47% by 2030
A new forecast from CIE (Cycling Industries Europe), Conebi (Confederation of the European Bicycle Industry) and ECF (European Cyclists’ Federation), three industry groups based in Brussels, has predicted that Europeans will buy an extra 10 million bicycles per year by 2030. This would represent an increase of 47 percent as ...
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News briefs
Brands and values in Italy's Serie A technical sponsorship deals
The technical sponsorship market in Serie A, the top tier of the Italian football league, is worth a combined €118.6 million, according to an assessment by Sporteconomy.it. The figure, which does not include commercial sponsorships, was calculated based on the deals between the different Serie A clubs and the nine ...
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News briefs
Adidas tops ranking of culturally relevant brands in sport
The Fan Intelligence Index, a new global study intended to identify the 40 culturally most relevant brands through sport, has placed Adidas at the top of the ranking, which is ”based around a brand’s ability to influence culture through sport.” The Big a was followed by the Jordan brand, the ...
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News briefs
Physical activity helps prevent coronavirus-related hospitalization, new study suggests
Exercise has long been known to boost the immune system. A new study focusing specifically on Covid-19 has now found that maximal aerobic and cardiac capacity helps prevent hospitalization in Covid-19 cases. The study, published in Mayo Clinic Proceedings on Oct. 10, is entitled “Maximal Exercise Capacity is Inversely Related ...
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News briefs
Hybrid fabrics are growing fast
The hybrid fabrics market is expected to reach $418 million by 2027, representing a 9 percent CAGR (compound annual growth rate) growth from 2020 to 2027, according to a new study by Allied Market Research. The growth will be primarily driven by the increasing success of lightweight fabrics, a surge ...
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News briefs
Covid has affected the sports industry badly
The sports industry, intended as the organization of sports events and related betting and licensing activities, is estimated to have lost between 30 and 40 percent of its revenues because of the Covid-19 pandemic, based on a study conducted by PriceWaterhouseCoopers (PWC), and its recovery will be slow. A survey ...
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News briefs
Ongoing growth for wearable devices
Despite the Covid-19 pandemic, which created bottlenecks along the supply chain, the global wearables market is expected to grow by 14.5 percent to 396.0 million units in 2020 in terms of deliveries, and to continue to increase at a compound average annual rate (CAGR) of 12.4 percent through 2024, according ...
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News briefs
Conference Board: Big drop in global consumer confidence
Global consumer confidence fell at a record pace between April and June because of the Covid-19 pandemic according to the Conference Board. Its consumer attitudes index plunged from a solid optimistic 106 at the beginning of the year to a pessimistic 92 (anything above 100 is considered positive). The market ...
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News briefs
The Swiss love sports
According to a new study by the Federal Office of Sport, the number of Swiss residents aged 15 or older who never participate in physical activity is down to 16 percent, one of the lowest percentages in Europe. Only Finland and Sweden can boast a better performance, with rates of ...
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News briefs
Italy registers booming bike sales
Bicycle sales in Italy have jumped by 60 percent since bicycle shops reopened after the lockdown on May 6, as compared to the same period of 2019. According to data released on June 9 by Ancma (Associazione Nazionale Ciclo Motociclo Accessori), the sector’s trade association, Italians bought 540,000 units in ...
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News briefs
Giant’s Q1 results are hit by the pandemic
Giant saw its revenues in the first quarter decline by 9.3 percent on an annualized basis to $444.5 million. The net income before taxes dropped by 16.9 percent to $27.4 million. Sales of e-bikes and traditional bikes in many European countries were hit by strict shutdowns in connection with the ...
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News briefs
Apparel brands may lose 20% of their value
The brand value of the world’s 500 biggest companies might lose up to an estimated $1 trillion as a result of the coronavirus crisis, according the “Brand Finance Global 500 2020” survey. Brand Finance, whose surveys aim at creating a link between marketing and finance, also conducted a Covid-19 impact ...
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News briefs
According to an annual report from Observatorio Cetelem, sporting goods...
According to an annual report from Observatorio Cetelem, sporting goods emerged as the Spanish sector with the most total customers and the greatest percentage growth in 2019. All sectors but one (leisure items) saw growth last year, but the percentage of Spanish consumers purchasing sporting goods climbed seven points to ...
