News briefs
-
News briefsBluebella launches campaign with Team GB Women’s Rugby
Bluebella has launched a new campaign featuring the stars of the Team GB women’s Olympic rugby team. With Paris 2024 starting at the end of July, Team GB Rugby Sevens players Jasmine Joyce, Celia Quansah and Ellie Boatman have teamed up with the underwear brand’s #StrongIsBeautiful campaign to encourage girls ...
-
News briefsParis to host International Summit on Sport and Sustainable Development
French President Emmanuel Macron and the President of the International Olympic Committee (IOC), Thomas Bach, have proposed to hold an International Summit on Sport and Sustainable Development on the eve of the Opening Ceremony of the Paris 2024 Olympic Games. The Summit will be held on July 25 from 5 ...
-
News briefsCisalfa Sport partners with Special Olympics Italia
Italian retailer Cisalfa Sport will support Special Olympics Italia in 2024. Special Olympics is a global non-profit that provides sports training and athletic competition in a variety of Olympic-type sports for children and adults with intellectual disabilities. The organization was founded in 1968 by Eunice Kennedy Shriver, a member ...
-
News briefsMore sustainable movement in the wetsuit market: Billabong introduces Upcycler program
After years of Patagonia producing neoprene-free wetsuits made from natural Yulex rubber, Alpkit recycling its wetsuits into new neoprene since 2023, Decathlon recently starting to produce wetsuits made from Yulex100 and Quiksilver just announcing that it is upcycling wetsuits into sunglasses, Australian surf and lifestyle brand Billabong has now introduced ...
-
News briefsCrocs releases Comfort Report and extend net zero to 2040
Crocs has released its third annual Comfort Report, highlighting the company’s progress in corporate responsibility, including initiatives in social responsibility and sustainability. In the report, the company claims to have reached a “milestone” in material innovation by exceeding a monthly average of 20 percent bio-circular content in its proprietary Croslite ...
-
News briefsFoot Locker relaunch the FLX Rewards Program
Foot Locker unveiled an enhanced FLX Rewards program and announced upcoming upgrades to its mobile app, marking key milestones in the company’s Lace Up strategy, its strategy to drive sustainable and profitable growth. Based on extensive consumer insights, the revamped FLX Rewards program introduces FLX Cash, which allows customers to ...
-
News briefsQuiksilver upcycles wetsuits to sunglasses
Quiksilver will drop 150 pairs of sunglasses made from upcycled wetsuits, a limited-edition series created with French eyewear producer Oceneo. The eyewear line is the latest result of the board sports brand’s Take Back program, launched in 2022 to support research into developing a collection and recycling system for used ...
-
News briefsWFSGI and sporting goods companies react to WHO’s inactivity data
According to the WHO, 31 percent of adults are “inactive” and “not meeting the recommended levels of physical activity (just 150 minutes of moderate exercise per week).” This figure, it predicts, will at the current rate of change rise to 35 percent by 2030. It stood at ...
-
News briefsWell−being on top of Asics’ sustainability agenda
With the release today of its 2023 sustainability report, Asics reveals how prioritizing mental and physical well-being is helping to drive its sustainability agenda across a range of material topics from supply chains to climate action. Key examples include: Raising awareness of the global gender gap ...
-
News briefsSuperfeet partners with organization to prevent injuries in workplace
Insole maker Superfeet announced that it partnered with workplace injury prevention solutions provider Work Right NW (North West) to offer insoles as part of Work Right’s injury prevention program. The new partnership is meant to improve employee safety in the industrial workplace by providing workers access to the right insoles ...
-
News briefsArena and Healthy Seas team up again
For the second consecutive year, Arena and Healthy Seas are continuing their partnership, which is committed to the health and protection of our waters. Healthy Seas is a foundation dedicated to safeguarding the world’s oceans and seas through three key pillars: clean-up education marine waste prevention Their primary ...
-
News briefsSGS Announces net-zero transition plan
SGS, one of the world’s largest testing, inspection and certification companies, announced its net-zero transition plan. In this plan, SGS commits to achieving net-zero greenhouse gas emissions by 2050. As part of this goal, the company is targeting a 46 percent reduction in absolute Scope 1 and Scope 2 emissions ...
-
News briefsDecathlon manufactures natural rubber wetsuits with Yulex
Decathlon has started to produce wetsuits in a material called Yulex100. This material was developed in collaboration with the American company Yulex, which specializes in the research and production of natural latex and rubber alternatives. This neoprene-like material contains no synthetic rubber. In addition, the natural rubber used in Decathlon ...
-
News briefsPuma to become main sponsor of Nürnberg Pride
Puma will continue to be the main sponsor of Christopher Street Day Nürnberg e.V., an organization that campaigns for the rights of the queer community in the metropolitan area of the German city of Nuremberg, and accompany it at a variety of events during the Nürnberg Pride weeks this July ...
-
News briefsSkechers donates more than $11m to animal welfare through BOBS
Skechers has raised a total of $11 million in donations through the sale of its BOBS from Skechers collection, which has helped rescue and support over 2 million animals in need since its launch in 2015. To celebrate this milestone, the company has launched a month-long celebration that includes pet ...
-
News briefsActive Apparel Group implements environmental management system to reduce carbon footprint
Active Apparel Group (AAG), a manufacturer of activewear and swimwear, has announced a significant step towards sustainability with the implementation of an Environmental Management System (EMS). Adhering to the ISO14001 Standard Framework, AAG aims to reduce its environmental impact through structured targets and strategies across its operations in China, Australia, ...
-
News briefsAdidas CEO faces backlash over use of kangaroo leather amid protests at annual meeting
Adidas CEO Bjørn Gulden is facing scrutiny over the company’s use of kangaroo leather following a protest at the annual general meeting. Activists from Animal Rebellion disrupted the event with signs declaring, “Kangaroo leather is cruel,” highlighting the contentious issue surrounding the use of wild Australian animals for products. Australia’s ...
-
News briefsDecathlon partners with Recyc’elit to advance textile recycling and sustainability in the Industry
Decathlon has reinforced its commitment to sustainability by partnering with Recyc’elit, a pioneering startup specializing in the recycling of complex textiles. Founded in Lyon, France, in 2020 by PhD scientists Karim and Raouf Medimagh, Recyc’elit has introduced a technology for separating materials such as polyester, elastane, and polyamide, enhancing the ...
-
News briefsCrocs expands ‘Old Crocs. New Life’ program nationwide to promote sustainability in footwear
Crocs has relaunched its ‘Old Crocs. New Life’ shoe takeback program, expanding the initiative to include all retail and outlet locations across the US, except in Hawaii and Puerto Rico. The program invites individuals to deposit Crocs shoes of any condition into collection boxes or send them ...
-
News briefsEbay introduces feature to streamline pre-owned sales
Ebay has introduced a ’click-to-resell’ feature, enhancing the ease with which users can list their pre-loved clothing on the platform. This innovation is part of Ebay’s strategy to position itself as a leader in the recommerce clothing market, providing a seamless method for reselling fashion items and advancing product circularity. ...
