News briefs – Page 21
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News briefsPuma’s Re:Suede project begins
Puma is now conducting the Re:Suede experiment we reported on last month when it was seeking 500 Germans to join some of its brand ambassadors in a trial to determine whether a biodegradable version of its Suede model – made of Zeology-tanned suede, biodegradable TPE and hemp fibers – would ...
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News briefsEuropean debut of Taiga's e-snowmobiles in Sweden
Canadian Taiga Motors Corporation, a manufacturer of all-terrain e-vehicles, has chosen SkiStar’s resort in Sälen, Sweden, for the European debut of its electric snowmobiles. According to the Québec-based company, the European debut is an important step in Taiga’s global expansion efforts. For ski resort operator SkiStar, this is an important ...
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News briefsCrocs appoints Deanna Bratter as vice president and global head of sustainability
Source: Crocs Deanna Bratter Following Crocs’ announcement of its ambitious sustainability strategy in July 2021, under which it aims to achieve a net-zero footprint by 2030 and become a more sustainable brand overall, the company has now announced that Deanna Bratter has joined the company as vice ...
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News briefsNike collaborates with Billie Eilish on eco-friendly AF1 and apparel capsule
Nike and Billie Eilish, the award-winning singer and songwriter, have re-imagined the Nike Air Force 1 (AF1) using the singer’s “environmentally preferred materials.” The entire shoe is made from 18 percent post-consumer recycled content. For the AF1, Eilish chose a synthetic nubuck material that uses 80 percent recycled materials. The ...
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News briefsLululemon expands “Like New” resale program across U.S.
After launching its “Like New” pilot program last spring in 80 stores in California and Texas in collaboration with Trove, recognized industry experts in branded re-commerce, to support with resale technology and operations, Canadian athleisure brand Lululemon, which most recently expanded into the running and tennis markets, has expanded its ...
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News briefsNew digital CSR training program helps companies build a more meaningful business
The Swedish business development consultancy Helping You Grow International Business AB (Huginbiz) is offering a new digital training program starting this September to help brands transition to a more sustainable and responsible business. “Better Every Day” is a 6-month introductory program that introduces sustainability and CSR and how to effectively ...
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News briefsNew drop of Adidas/Allbirds low-carbon running shoes
Source: Allbirds/Adidas Adidas and Allbirds have expanded their collaboration for low-carbon running shoes. Four new colorways of the Adizero x Allbirds 2.94 KG CO2E have been launched on adidas.com, allbirds.com, the Adidas and Allbirds apps and select Adidas and Allbirds stores globally. The new footwear drop is ...
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News briefsPangaia launches world’s first shirts made from 100% Infinna
Pangaia, a London-based materials science company, and Infinited Fiber Company, a Finnish circular fashion and textile biotechnology company, have introduced the world’s first shirts made from Infinna™, a new textile fiber produced entirely from textile waste. This is the first time a shirt made from 100 percent Infinna, a regenerated ...
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News briefs
UEFA and UNECE sign Memorandum of Understanding on sustainability
UEFA and the United Nations Economic Commission for Europe (UNECE) have signed a Memorandum of Understanding (MoU) that aims to show how football and hosting UEFA events can support cities to become more sustainable. UNECE is one of the five regional commissions of the United Nations and works to promote ...
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News briefs
A fund to help PGA of Ukraine and their families
The Confederation of Professional Golf (CPG) and Ryder Cup European Development Trust have joined with the PGA of Ukraine to create a campaign that will help the PGA members and families who have been displaced by Russia’s war in their country. The campaign will drive donations via a GoFundMe campaign ...
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News briefsElan commits to tree planting project in Slovenia, plans further environmental measures
The Slovenian ski manufacturer Elan has started several projects to improve the sustainability of its operations and installed a new portal for the communication of its environmental efforts, elanskis.com/sustainability. Part of the company’s sustainability plan is the installation of a solar power plant that will start producing in the fall ...
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News briefsNike introduces the Pegasus Turbo Next Nature and Mercurial Vapor Next Nature
Nike has presented two developments in performance footwear with sustainability in mind. The Pegasus Turbo Next Nature is made with at least 50 percent recycled material by weight. The running shoe uses 100 percent recycled Flyknit yarns in the upper. The Flyknit yarn is dyed in a process that reportedly ...
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News briefsAnti-mulesing campaign of Four Paws targets Nike and other brands
A new report on “The use of merino wool in sportswear,” conducted by global animal welfare organization Four Paws, reveals the results of a study commissioned by an independent laboratory in the U.K. to examine wool samples from various companies. The samples from the ten largest global sports brands inspected ...
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News briefs
Aquafil and Itochu sign agreement to expand nylon circular business
Aquafil, the creator of the branded Econyl regenerated nylon, and Tokyo-based Itochu Corporation have announced signing a non-exclusive business alliance agreement to expand and accelerate the nylon circular business. The two companies announced a strategic partnership in February last year. Aquafil created its Econyl Regeneration System in 2011. Econyl nylon ...
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News briefsTeijin collects more donations for victims of Ukraine war
Fibers and fabrics company Teijin Ltd. has once again increased its aid to the victims of the war in Ukraine. The company, which is part of the Japanese Teijin Group, will donate the equivalent of around €300,000 in humanitarian aid to the suffering people in Ukraine, in addition to the ...
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News briefsZalando creates circular, modular sweatshirt
Zalando has created a unisex, modular sweatshirt made of Infinna – a fiber produced in Finland by Infinited Fiber Company that consists entirely of post-consumer textile waste. Even the weave has been designed, in 3D, to cut waste to 3 percent of the raw fabric. The sweatshirt was on display ...
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News briefsRegeneration.VC launches $45 million fund for sustainable investments
The newly launched venture capital fund Regeneration.VC, based in Los Angeles, has closed its $45 million inaugural fund. The company aims to support circular business models, as initially done with materials science company Pangaia, rental service Arrive or vegan hide producer VitroLabs. Regeneration.VC’s investment strategy encompasses design (materials and packaging), ...
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News briefsFoot Locker wants to reach net zero greenhouse gas emissions by 2050
Foot Locker has announced its ambition to achieve net-zero greenhouse gas (GHG) emissions by 2050 or sooner, answering the call to limit the global temperature rise to 1.5°C as well as feedback from stakeholders. This target was described by the specialty athletic retailer as “an important milestone in the company’s ...
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News briefsNew Nike Athlete Think Tank worth $1.3 million
Nike has launched the Nike Athlete Think Tank. A platform designed to support women and girls in sports. “Because women and girls don’t have equal access to play and sport, we teamed up to share our experiences and turn insights into action and fight for gender equality,” tennis player and ...
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News briefsPuma turns old football jerseys into new ones
Re:Jersey is the name of Puma’s pilot project for the recycling of football jerseys. The aim is to turn old jerseys into new ones. Manchester City is already scheduled to receive its warm-up jerseys for league matches from the clothing recycling project by the end of April. The main component ...
