News briefs – Page 27
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News briefs
Ellesse partners with Patta to promote inclusivity in tennis
Ellesse has announced a three-year partnership with Patta, a global streetwear brand, which aims to change the perception of tennis, making it more accessible for everyone regardless of their socio-economic background. The partnership will kick off with a community-based tennis tournament in the U.K., called “City Slam,” on July 18. ...
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News briefs
Brooks has a new climate plan
Brooks Running has announced a “2030 planet strategy,” with new sustainability targets, to “achieve net zero carbon emissions by 2040.” In addition to converting factories to renewable electricity, the brand and its suppliers plan to use low-impact dyeing processes for textile yarns and source materials with recycled contents. The company ...
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News briefs
New series recommends best practices to eliminate child labor in the supply chain
GoodWeave International, a non-profit organization founded in 1994 by the Nobel laureate Kailash Satyarthi and with offices in Washington DC and Oxfordshire, England, has released its “Best Practice Series to Eliminate Child Labor in Global Supply Chains” as a resource in connection with the International Year for the Elimination of ...
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News briefsPatagonia signs a multi-year agreement with Infinited Fiber
Patagonia has signed a multi-year supply agreement with Infinited Fiber Company, a Finnish circular fashion and textile biotechnology company, to guarantee access to its regenerated textile fiber, called Infinna. The virgin-quality fiber comes with the soft and natural look and feel of cotton. It is made from cotton-rich textile waste ...
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News briefsOn switches to recycled packaging
Source: On SS21 Sustainable Packaging On Running is changing its packaging by using 100 percent recycled materials. The Swiss company says it expects to save 40 tons of ink, paper and plastic as a result, equivalent to about 160 tons of CO² per year. Consumers around the ...
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News briefs
iRocker and Life is Good partner on co-branded SUPs designs
iRocker, an outdoor sports and lifestyle brand specializing in inflatable paddle boards, and Life is Good, the American brand of lifestyle clothing, have teamed up on two new co-branded designs of inflatable stand-up paddle boards (SUPs), featuring optimistic art and messages from Life is Good. The boards, designed to be ...
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News briefs
Puma partners with Canopy on forest protection
Puma has committed to protecting forests around the world when sourcing paper, cardboard and viscose, as part of its new partnership with Canopy, a not-for-profit environmental organization. By 2022, the sports brand will source all of its cardboard and paper packaging from recycled or certified sources. For Puma products containing ...
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News briefs
IOC unveils details of its Olympic Forest project
The International Olympic Committee (IOC) has announced the details of its project to plant an “Olympic Forest” in the African states of Mali and Senegal, part of the IOC’s climate-positive strategy. The project will involve planting about 355,000 native trees across around 90 villages in Mali and Senegal, covering a ...
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News briefs
Vans will donate up to $200,000 to Skateistan
To celebrate Go Skateboarding Day (June 21), Vans has set up a partnership with Skateistan, a non-profit organization that promotes skateboarding and education in Afghanistan, Cambodia and South Africa. On July 6, the company and the NGO will be launching a video campaign – titled Where It Starts and available ...
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News briefs
Nike launches sneaker range made from pineapple leaf fibers
Nike has teamed up with Piñatex on the “Happy Pineapple” pack, a collection of sneakers that use a pineapple-based material. The silhouettes featured in the new pack include the Nike Air Force 1, Free Run Trail, Air Max 95, Air Max 90 and Air Zoom-Type. All the five silhouettes are ...
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News briefs
Britain’s snowsport bodies launch Diversity and Inclusion Advisory Group
Britain’s governing bodies for snowsports have announced the formation of a new Diversity and Inclusion Advisory Group. It will comprise representatives from GB Snowsport, Snowsport England, Snowsport Scotland and Snowsport Wales. The advisory group will initially focus on the three key areas of Racial and Ethnic Diversity and Inclusion, LGBTQ+ ...
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News briefsGucci launches a vegan, sustainable material, Demetra
Gucci, the Italian luxury fashion brand owned by Kering, announced the launch of a new sustainable animal-free, plant-based material known as Demetra, which will be used by other Kering brands and then made available to competitors from next year. The new material is making its debut on three sneaker models ...
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News briefs
Zoggs to sponsor safety programs for swimming
Zoggs has signed a three-year deal with the Swimming Teachers’ Association (STA), which is both swimming’s national governing body and an educational charity in the U.K. The partnership will focus on safe swimming in open water, a major product category for the Australian swim brand based in the U.K. The ...
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News briefs
Burton promotes Kenney as chief strategy officer
Ali Kenney, previously SVP of strategy & insights, has been promoted to chief strategy officer at Burton Snowboards, a new position within the company. Kenney will lead key work around brand purpose, corporate strategy, consumer centricity, sustainability, equity/diversity/equality/inclusion and prioritization of key growth opportunities. Her defining moment early in her ...
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News briefs
ClimatePartner expands to Italy, weighs other foreign locations
ClimatePartner is expanding its international market presence with a country office in Italy, and it is planning to open other foreign branches in France, Sweden, Spain and the U.S. Based in Munich, the company has already established offices in Austria, Switzerland, the U.K. and the Netherlands. Its services range from ...
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News briefs
Macron partners with the English MAN v FAT Football program
Macron will be the official partner of MAN v FAT Football, a U.K. initiative aimed at tackling obesity through playing football. The Italian sportswear brand will be supplying the kit for coaches and will also give players the opportunity to purchase kits from a dedicated teamwear line. MAN v FAT ...
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News briefsGym+Coffee releases Pride socks for charity
Gym+Coffee has released a limited-edition line of socks, called Run with Pride, all of whose proceeds will be donated to the charities BeLonG To Youth Services and The Proud Trust. The former provides a “safe space + platform to advocate” for LGBTI+ people aged 14 to 23 in Ireland. Its ...
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News briefs
Nike creates sustainable community court in Hong Kong
Nike has created the Shek Lei Grind court, a refurbished community basketball court in Hong Kong that is meant, like other Nike courts around the world, to “reenergize spaces for sport and community.” For the sake of environmental responsibility, the court’s surface is made of Nike Grind, composed of up ...
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News briefs
Adidas invests €3 million in Spinnova
Adidas has agreed to subscribe for €3 million worth of shares in Spinnova’s planned initial public offering (IPO). Spinnova, a Finnish manufacturer of textile fibers derived from wood or agricultural waste, is planning to list on the Nasdaq Helsinki First North Growth Market. The company is building its first factory ...
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News briefs
Goldwin sets new financial and sustainability goals
Goldwin has laid out a plan to reach an annual turnover of 125 billion yen (€940m-$1.15bn) by the financial year ending in March 2026, up from 100 billion this year, while transitioning to 100 percent recycled and biosynthetic materials. The Japanese company, which markets 18 different brands in its home ...
