Legal & Institutional:
+++ The lower house of the French Parliament has approved a government bill that would harshen the current legislation against counterfeiting, imposing a €200 fine on people using fakes and adding measures to fight the sale of counterfeit goods online
Product:
+++ Puma has launched a special edition of the Puma King, called King Top Dassler Legacy, to honor Rudolf Dassler, the company’s founder, who introduced the King football boot in 1968
Marketing:
+++ Nike, which was a founding sponsor of the U.S. National Women’s Soccer League (NWSL) in 2012, has extended its contract for its ten teams through 2030
+++ Black Crows has added outerwear to its equipment sponsorship contract with Callum Pettit and Michael “Bird” Shaffer, two freeski champions who come from French Canada and the U.S., respectively
+++ Bollé has signed a sponsorship contract for its helmets with Zrinka Ljutic, the 17-year-old Croatian ski champion, and joined the pool of suppliers for the Croatian Ski Federation
+++ Lorenzo Delladio, CEO and president of La Sportiva, has received this year’s award as Entrepreneur of the Year in the Consumer & Retail category from Ernst & Young
