All Olympic Games articles
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ArticleHow to turn sports passion into movement
The sports world must confront reality: there is very limited data that suggests major sporting events significantly boost long-term sports participation.
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Infographics & DataFrom zero to fifty: Achieving gender parity in Olympic Movement
Discover the journey towards gender equality in the Olympic Movement with our detailed infographic, showcasing key milestones and the remarkable increase in female athlete participation from 0% in 1896 to a projected 50% in 2024.
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News briefsParis 2024 megastore open on Champs-Elyseés
The flagship store for the official boutiques of the Paris 2024 Olympic and Paralympic Games is now open to the public on the prestigious Champs-Elysées avenue, more precisely on Place Clémenceau, next to the Grand Palais and the Concorde Urban Park. The Paris 2024 megastore features around 1,000 sqm of ...
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ArticleVeteran sportscaster cloned for the Olympics
Like everything else these days, NBC-Universal’s coverage of this year’s Olympic Games will have an AI dimension. On its streaming service, Peacock, the network will offer “Your Daily Olympic Recap,” a ten-minute series of highlights from the previous day’s coverage narrated by an AI-generated version of the voice of Al ...
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News briefsOakley outfits Team USA Surfing for Paris 2024
Oakley is teaming up with Team USA Surfing as the official offshore outfitter, marking a historic milestone as surf returns to the Olympic stage at this Summer’s Games. Building on the esteemed Team USA Partnership and as a core tenet of the brand’s heritage in surf, the Oakley Team USA ...
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ArticleLA28 announces updated master plan for Olympic and Paralympic venues
The Organizing Committee of the Olympic and Paralympic Games LA28 has revised and published the master plan for the venues. Almost all disciplines will take place in the greater Los Angeles area – with the exception of the canoe and softball competitions, which will be held in Oklahoma City. Overview ...
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News briefsNew Era joins Team USA and LA28 with official product agreement
New Era announced a multi-year official product agreement with the US Olympic and Paralympic Teams, joining an elite group of licensees in creating exclusive sportswear for Team USA for the 2024 Olympic and Paralympic Games in Paris, the 2026 Olympic and Paralympic Winter Games in Mila and the LA28 Games, ...
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News briefsLe Coq Sportif’s losses soar, SIX suspends trading of Airesis
Swiss holding company Airesis announced as part of the presentation of preliminary figures that Le Coq Sportif, which will provide the French teams at the Olympic Games in Paris with around 370,000 items of clothing and equipment, suffered a loss of around 36 million Swiss francs (€37.3m) in 2023 and ...
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News briefsAsics Olympic collection for Japan stands for sustainability and diversity
The upcoming Summer Olympics and Paralympics in Paris will see a wealth of product releases in terms of athletes’ clothing, footwear and other equipment. The Japanese team has now been kitted out with clothing and footwear by Asics. The brand says it created its collection around three themes: conditioning, sustainability ...
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ArticleReynold Hoover named CEO of LA28
Source: LA28 The Organizing Committee of the Olympic and Paralympic Games Los Angeles 2028 has announced the appointment of US Army veteran Reynold Hoover as Chief Executive Officer. He will direct the Committee’s day-to-day work and report to Casey Wasserman, the LA28 Chairperson and President. Hoover will ...
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ArticleIOC might be losing a big sponsor
Toyota plans to end, or not renew, its sponsorship deal with the International Olympic Committee (IOC) once the Paris Games are over, according to Japan’s Kyodo News. The deal, worth some $835 million, is reportedly the IOC’s largest. Toyota is one of 15 companies in The Olympic Partner (TOP) program, ...
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News briefsSuperfeet supports US track & field athletes ahead of Paris 2024
Source: Superfeet Insole specialist Superfeet announced its support of several female Team USA hopefuls in their quest to compete in the Paris Games. Leveraging a partnership with Parity, a sports marketing platform dedicated to closing the gender income and opportunity gap, Superfeet collaborates with seven track and ...
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News briefsIOC announces Looney Tunes licensing deal
The International Olympic Committee (IOC) has announced a global licensing agreement with Warner Bros. Discovery Global Consumer Products (WBDGCP) that will see Looney Tunes characters featured in a collection of official Olympic-licensed products. Well-known characters like Tweety, Bugs Bunny, Lola Bunny, Daffy Duck and Wile E. Coyote will now feature ...
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News briefsVogue to host fashion show to kick off Paris Olympics
Fashion magazine Vogue has unveiled plans for a one-off fashion show to celebrate the Paris Olympics that will bring together some of France’s leading luxury brands ahead of the sporting mega-event. The outdoor fashion show will take place in Paris’ Place Vendome on June 23, International Olympic Day, about a ...
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News briefsJ.Lindeberg outfits US golf teams at Paris Olympics
During the upcoming Olympic Games in Paris, France, this summer, the US men and women golf teams will don apparel from a non-American brand, Swedish J.Lindeberg. The unveiling of the athletes’ outfits took place at the PGA Show in Orlando, Florida. The clothing line is crafted using innovative fabrics such ...
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News briefsMexico withdraws 2036 Olympics bid
Mexico has officially withdrawn its bid to host the 2036 Olympics. The announcement came last week from the President of the Mexican Olympic Committee (COM), Maria José Alcalá, during the unveiling of sponsors for the upcoming Paris 2024 Olympics. In October 2022, Mexico had initially expressed its intention to compete ...
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News briefsSoMe guidlines changed by IOC, help athletes at Paris and Gangwon 2024
Get ready to see more content from athletes during the Olympic Games in Paris and Winter Youth Olympic Games in Gangwon. The IOC has changed its guidelines to make it easier for athletes (and sponsors).
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News briefsFrench Alps and Salt Lake City sole candidates for 2030 and 2034 Winter Games
The International Olympic Committee (IOC) has confirmed that the French Alps and Salt Lake City, Utah (US) are the sole candidates (“Preferred Hosts”) for the 2030 and 2034 Winter and Paralympic Olympic Games. The IOC will now start more detailed discussions with the National Olympic Committees (NOCs) of the two ...
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News briefsEileen Gu named global ambassador for 2024 Winter Youth Olympic Games
Source: IOC Chinese two-time Olympic and Youth Olympic freestyle skiing champion and record holder Eileen Gu The 20-year-old Chinese two-time Olympic and Youth Olympic freestyle skiing champion and record holder Eileen Gu will be the Global Ambassador for the 2024 Winter Youth Olympic Games (YOG) in Gangwon. ...
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News briefsFrench business network Medef appoints a co-President for its Paris 2024 committee
Medef (Mouvement des Entreprises de France), the leading network of entrepreneurs in the country, has appointed Fabien Gilot as co-president of the organization’s committee for the Paris 2024 Olympics. Gilot will join forces with Dominique Carlac’h, who was already at the committee’s helm and will now share responsibilities with him. ...
