All Peloton articles
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Article
Peloton won’t chase unprofitable subscribers as CEO search continues
In Q4 ended June 30, the group reported flat year-over-year revenues at $643.6 million versus $642.1 million.
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News briefs
Peloton partners with Fitbit
The partnership boosted Peloton’s share price by 12 percent.
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News briefs
Peloton shares drop as company announces $275m debt offering and refinancing plans
Shares of Peloton Interactive, Inc. tumbled by 16.3 percent following the announcement of the company’s plans for a comprehensive global refinancing effort. The fitness giant revealed it would issue $275.0 million in convertible senior notes due in 2029 as part of a private offering. Additionally, Peloton plans to secure a ...
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News briefs
Peloton announces major workforce reduction amid financial struggles
In a move reflecting ongoing financial challenges, indoor training platform Peloton has revealed plans to cut 15 percent of its workforce, equating to approximately 400 positions, alongside the resignation of CEO Barry McCarthy. The company’s stock price has experienced a dramatic decline, plummeting from its peak of over $160 in ...
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News briefs
TikTok and Peloton enter exclusive partnership offering short-form fitness classes
Connected fitness company Peloton and social media short video platform TikTok have announced an exclusive partnership to bring Peloton’s workout content to the TikTok community. The result is a new fitness hub on TikTok called #TikTokFitness, where Peloton will create its own co-branded hub with customized Peloton content: #TikTokFitness Powered ...
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News briefs
Tonal offers trade-in program after Lululemon discontinues Mirror
Tonal, an intelligent home gym with a personalized approach to strength training, announced “Mirror Trade-In,” a trade-in program that offers customers of Lululemon Studio Mirror hardware the opportunity to replace their discontinued Mirror device with a Tonal device. Lululemon stopped selling Mirror hardware and announced it would stop producing new ...
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News briefs
Peloton CMO exits after less than a year
Source: Peloton Leslie Berland Peloton’s Chief Marketing Officer, Leslie Berland, has left her role at the fitness company to join telecom firm Verizon Communications. The move comes less than a year after Berland, who previously worked as CMO of Twitter (now X), joined Peloton in Jan. 2023. ...
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Infographics & Data
Sports equipment market 2022: Global revenue and market shares
Our infographic has the 2022 market sales and revenue numbers for 39 big names in Sporting Equipment for those who need the numbers fast.
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Article
Peloton appoints new Australian GM
Source: Peloton Kathryn Carter, new General Manager for Australia Peloton has appointed Kathryn Carter as General Manager for Australia. Carter will be responsible for growing and managing Peloton’s business in the country, overseeing various functions, including retail, operations, marketing and communications, and business partnerships. Carter replaces former ...
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News briefs
Peloton expands to Austria via Amazon and Sport-Tiedje
US fitness company Peloton has announced its expansion into Austria, its fifth international market outside the US in addition to Canada, the UK, Australia and Germany. Peloton Bike, Bike+ and select accessories are now available in Austria through Amazon. Sport-Tiedje, the leading specialty retailer of home fitness equipment in Europe, ...
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News briefs
Lululemon will reportedly cut 120 jobs amid Peloton partnership
Lululemon is reportedly undergoing a round of cuts after its new partnership with Peloton. According to reports by Footwear News and Forbes, Lululemon will lay off 120 workers who support its Lululemon Studio. Lululemon acquired Mirror, a home fitness start-up selling a wall-mounted device for workout classes, in 2020. Two ...
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News briefs
Xponential Fitness reconfirms partnership with Lululemon after activewear brand joins forces with Peloton
Following on from yesterday’s announcement that Lululemon and Peloton are to join forces in a fitness content and apparel deal, Xponential Fitness has released its own joint statement with Lululemon reconfirming their ongoing retail partnership. “Xponential Fitness has been a valued partner since we announced our Lululemon Studio collaboration in ...
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Article
Lululemon and Peloton strike fitness content and apparel deal
Lululemon and Peloton have announced a five-year strategic global partnership which will see Peloton become the exclusive digital fitness content provider for Lululemon, and Lululemon the primary athletic apparel partner to Peloton. With the aim of “engaging their respective global community of members in the United States, Canada, the United ...
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News briefs
Peloton appoints new Chief Product Officer as co-Founder Tom Cortese steps down
Peloton has announced the appointment of Nick Caldwell as Chief Product Officer, effective Nov. 1, 2023. Caldwell succeeds Peloton Co-Founder, Tom Cortese, and will report to CEO Barry McCarthy, leading global product development. The connected fitness brand describes Caldwell as a Silicon Valley veteran with more than 20 years of ...
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Analysis
Analysis: The top sporting goods industry performers by sales and profits in Q2 2023
Facing difficult year-over-year comparisons in many cases, 2/3 of entrants reported lower sales from Q2 2022. Find out more with our scorecard.
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News briefs
Liverpool FC and Peloton announce multi-year deal
Premier League club Liverpool FC has agreed a unique multi-year partnership with Peloton. The agreement, which makes Peloton the club’s first-ever digital fitness partner, includes both the club’s men’s and women’s teams. Liverpool FC and Peloton will team up to provide exclusive club-branded content on the Peloton platform. In addition, ...
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News briefs
Precor and Stages Cycling announce global distribution partnership
Precor, a wholly owned subsidiary of Peloton, and Stages Cycling, a U.S. manufacturer of commercial indoor bicycles, power meters and cycling computers, announced that they intend to enter into a “strategic global distribution agreement that will expand the availability and reach of Stages Cycling products to new markets and customers.” ...
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Article
Sporting Goods 2022 – The top companies worldwide by sales and profit
Our updated 2022 Sporting Goods Scorecard brings you the industry winners, with revenue & profit development of 47 sporting goods companies.
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Article
Peloton starts "next chapter" with brand and app relaunch
After teasing details in its Q3 financial release, on May 23, Peloton initiated a complete relaunch of its brand in all of its five global markets. Peloton calls this the “next chapter,” in which the company moves away from the perception of an at-home trainer “to reflect everything Peloton has ...
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News briefs
Peloton recalls 2.2 million bikes, share price drops
In conjunction with the U.S. Consumer Product Safety Commission, the connected fitness company Peloton is recalling 2.2 million of its model PL01 bikes due to a potentially faulty seat that caused a reported 13 injuries to consumers that included a fractured wrist, lacerations and bruises. Source: Peloton ...