All Physical activity articles
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News briefsEuropean Week of Sport aims to get kids moving
With thousands of activities all around Europe, the EU wants to inspire its young population to move more.
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ArticleAddressing physical inactivity: Nike’s strategic approach to inspiring youth
In an exclusive interview, Nike’s Rosalyn Menon Kennedy reveals the company’s initiatives to promote an active lifestyle among youth.
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Infographics & DataPhysical inactivity among adolescents and adults
The latest data from the World Health Organization (WHO) highlights a significant global challenge: adolescents and adults are not meeting recommended physical activity levels.
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C-Suite InterviewPentland’s Simon Rowe: “We have a responsibility to drive change”
Pentland Brands is on a mission to get people moving. Discover how their sports brands like Speedo and Canterbury want to help 100 million people to be more active.
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ArticleGlobal decline of physical movement and how the sporting goods industry can take up this challenge
The global decline in physical activity poses serious health risks, and the sporting goods industry is uniquely positioned to address this challenge through innovative initiatives.
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News briefsSport at work in France is a good idea, in theory
According to a recent study by Medef, the leading network of entrepreneurs in France, and the Toluna-Harris Interactive Institute, 92 percent of company executives and 93 percent of employees consider that sport in the workplace is either “a good thing” or “a very good thing.” However, only 13 percent of ...
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ArticleWHO/OECD report highlights financial and health costs of physical inactivity in Europe
A new report from the World Health Organization (WHO), produced in collaboration with the Organisation for Economic Co-operation and Development (OECD) and with funding from the European Union, highlights the impact that increasing physical activity levels would have on the health of the population and the economy in the continent. ...
