Oakley has launched a new campaign, “Be Who You Are,” a short film featuring a slew of sporting superstars such as Oksana Masters, Patrick Mahomes, Francisco Lindor, Pauline Ferrand-Prevot and Nigel Sylvester alongside everyday athletes. It is narrated by a chef and celebrated rapper turned media-mogul, Action Bronson. The film’s release is supported by an international social campaign featuring some of the world’s biggest athletes and members of Team Oakley including Rohit Sharma, Lamar Jackson, Mikaela Shiffrin, Italo Ferreira, Mark Cavendish, Valentino Rossi, Marc Marquez, Juju Smith-Schuster, Matthias Dandois, Ryan Scheckler, Tao Schirrmacher, Silvia Mittermüller, Julien Ted Rigantia, Jamie Anderson and more. The campaign launch follows the release of Oakley’s new Kato model of sunglasse. The brand aims to ignite a global response, inviting its community of fans “to unite in a moment of connectivity and togetherness.”
