Product – Page 5
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News briefs
Puma and Formula 1 unveil their inaugural collaboration collection
Source: Press image Puma and Formula 1 collaborate for their first collection Puma and Formula 1 have joined forces to introduce their first full collaborative collection for Spring/Summer 2024. This comprehensive collaboration marks a significant milestone in motorsport fashion, according to the brands. Inspired by race suit ...
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Article
Adidas has revealed seven kits for Euro 2024, inspired by Tintin, tartan and carnation
Adidas has pulled back the curtain on the latest lineup of technical performance kits for seven prominent football federations ahead of UEFA Euro 2024. Belgium, Germany, Hungary, Italy, Scotland, Spain, and Wales will hit the field sporting reimagined home and away designs. Each jersey is meticulously crafted to instill a ...
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News briefs
See all Adidas kits for Copa America
Adidas has revealed the latest lineup of technical performance kits for five football teams ahead of Copa America. Today marks the unveiling of the home and away jerseys for Argentina, Chile, Colombia, Mexico, and Peru, offering fans and players a glimpse of the attire they’ll don this summer. This release ...
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News briefs
French Olympic team collaborates with Le Coq Sportif
As the Olympic Games approach Paris this summer, the French national team is gearing up with a touch of Parisian flair. Stéphane Ashpool, the founder and designer of Pigalle, a streetwear label, has been tapped to elevate the athletes’ attire. Teaming up with French sportswear label Le ...
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Adidas and Les Mills launch ‘Move, Earn & Swap Points’ initiative
Adidas has unveiled a new initiative, ‘Move, Earn & Swap Points,’ in collaboration with Les Mills, aimed at uniting fitness enthusiasts worldwide. This offering integrates the AdiClub and Les Mills+ communities, providing members with the opportunity to earn rewards while pursuing their fitness goals. Members of Les Mills+ can now ...
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News briefs
Real Madrid and Y-3 unveil travel collection collaboration
Continuing their partnership, Y-3 and Real Madrid have unveiled a new travel collection for 2022. This collaboration, following Real Madrid’s 120th-anniversary celebration with a special kit, presents a seven-piece ensemble curated by Yohji Yamamoto. The collection, drawing inspiration from the monochromatic aesthetics shared by both brands, features a range of ...
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Progress in ski boot recycling; call for collaboration
Source: Dalbello Dalbello LIFE ReSkiBoot Italian ski boot brand Dalbello celebrated the conclusion of its EU-funded LIFE ReSkiBoot project this February. The stated aim of this LIFE project was to produce and market 1,000 high-quality, competitive ski boots made from around 90 percent recycled secondary raw materials. ...
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DPS skis come with ‘Will and Testament’ warranty
Salt Lake City, Utah-based ski maker DPS is so confident its skis provide a legacy that they now come with a legally binding will and testament so you can pass them onto your heirs. The “Live For It – The DPS Will and Testament” campaign created by TDA Boulder, a ...
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News briefs
Umbro celebrates centenary with new collection and campaign
British sports brand Umbro has launched a new campaign that celebrates the brand’s origins in Manchester, as well as a Centenary Collection for spring/summer 2024. The collection, which takes inspiration from the brand’s design history and multi-sports roots, combines heritage elements with trend-led graphics and silhouettes. Special emphasis is given ...
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News briefs
Decathlon and Hologenix partner for second product launch
Decathlon and Hologenix, a California-based textile innovator, are teaming up on an activewear set that uses infrared technology to support performance and recovery. This product launch marks the first fully commercialized integration of Hologenix’s Celliant infrared technology with Repreve Recycled Polyester technology. Celliant’s technology converts body heat into infrared energy, ...
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News briefs
Puma loses patent case over Avanti shoe design
Puma has suffered a setback in a patent dispute over a sports shoe associated with Rihanna, according to a press release from the Court of Justice of the European Union. The case revolves around the Avanti trainer design, which Puma’s Dutch wholesaler, Handelsmaatschappij J. Van Hilst (HJVH), sought to patent ...
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News briefs
Gymshark launches athleisure line with Selfridges
Gymshark has launched a premium athleisure line, dubbed “Everywear,” with Selfridges, its first-ever wholesale partner. Everywhere is located in Gymshark retail spaces on levels 3 and 1 at Selfridges Oxford Street in London, Selfridges Trafford in Manchester, and online. The range will be sold exclusively in Selfridges until early-mid April.
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News briefs
Ben Sherman launches inaugural golf apparel range
Source: Ben Sherman British heritage menswear brand Ben Sherman is entering the golf apparel market with its first golf-focused collection. The company has also announced the signing of American pro golfer and PGA Tour player Denny McCarthy as its first tour ambassador. The new golf apparel ...
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News briefs
Lululemon releases collection by and for women, for 6-day ultramarathon
Lululemon introduces new products developed for female athletes, co-created by 10 female athletes from the brand’s global ambassador collective. The 36 new products ensure they meet the demands of the brand’s own first-of-its-kind ultramarathon for women, titled Further, which begins March 6, just ahead of International Women’s Day. Designed to ...
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News briefs
On launches tennis apparel and shoe line with Roger Federer
On, the high-performance sportswear brand unveils two significant additions to its product lineup: a tennis apparel line and “The Roger Clubhouse Pro footwear,” a collaboration with former pro tennis player Roger Federer, who has been a stakeholder in the Swiss company since 2019. The brand officially celebrated its entry into ...
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News briefs
Deckers reveals new sneaker brand
Ahnu, a brand new division of Deckers Brands, entered the market with the launch of its debut capsule, featuring the Sequence 1 sneaker. Ahnu’s goal is to create timeless designs for all-day wear, and it wants to appeal to individuals who embrace an active lifestyle. Dave Powers, President and CEO ...
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News briefs
Hohenstein develops specific sports bra test method
Hohenstein, a German provider of textile testing and a founding member of Oeko-Tex, announced the development of a new test method that is said to scientifically measure the support level of sports bras, an advancement from “previously subjective claim,” the company said. The new method creates reproducible, independent results without ...
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Puma celebrates inspiring women with Shapeluxe collection
Puma has introduced a new training collection to celebrate women who defy expectations, dubbed Shapeluxe. The collection features high performance pieces that are said to seamlessly move with the wearer thanks to Lycra Adaptiv materials. The Shapeluxe collection comprises low support and medium support bras, seamless tights (high waist fit, ...
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Article
J.Lindeberg steps into golf shoe market
Golf, a sport steeped in tradition with roots tracing back to the 1800’s, has always upheld strict standards, particularly when it comes to attire. However, a significant shift in golf fashion occurred around the year 2000, leaving an enduring impact on the sport’s sartorial landscape. Leading the charge was the ...
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News briefs
Reebok expands into eyewear market
Authentic Brands Group announced a new collaboration with eyewear manufacturer and distributor Mondottica Group for Reebok. Under the partnership, Mondottica will handle the design, production and distribution of Reebok-branded eyewear and sunglass products for all ages. “Through our partnership with Mondottica Group, we’re expanding the Reebok brand into the realm ...