Product – Page 10
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News briefs
Vivobarefoot tests digital platform for personalized footwear
Footwear and lifestyle brand Vivobarefoot is introducing VivoBiome, an experiential platform for personalized, circular, locally assembled footwear. Each VivoBiome product can be tailored to the customer’s needs and preferences. The VivoBiome footwear uses SLS 3D printing and artificial intelligence (AI) data. Vivobarefoot is looking for 200 Brits to try the ...
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Article
Martine Rose and Nike dissolve boundaries of men’s and women’s soccer styling
Source: Nike Nike x Martine Rose In her latest partnership with Nike, London-based designer Martine Rose dissolves the boundaries of men’s and women’s soccer styling with gender-neutral, tailored player suits. Connecting and merging the moments of “getting off the plane” to “arriving on the pitch,” the collection ...
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News briefs
ATP Tour introduces official tennis merchandise collection
The Association of Tennis Professionals (ATP) has announced the launch of an official merchandise collection created in collaboration with Tennis-Point. The collection comprises apparel, equipment and other gear, marking the first time the ATP has launched such a comprehensive collection. The unisex apparel line includes polos, tees, hoodies, shorts and ...
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News briefs
Adidas Originals collaborates with Ukrainian design label
Source: Adidas Adidas Originals x Kseniaschnaider apparel collection Adidas Originals and the progressive Ukrainian label Kseniaschnaider have teamed up to present a “daring collaborative collection featuring a host of imaginatively unconventional garments, footwear, and accessories.” Founded in 2011 by Ksenia and Anton Schnaider, Kseniaschnaider is an independent ...
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News briefs
Superfeet introduces new product names and packaging
U.S. insole supplier Superfeet is celebrating the 40th anniversary of its popular Superfeet Green insole with a complete overhaul of product names and packaging to enhance the insole discovery experience. The name changes and packaging updates align with the modern shopping experience, the brand said, and simplify the Superfeet insole ...
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Article
Pangaia and Goldwin first to join Spiber’s “Biosphere Circulation” program
Japanese biotechnology start-up Spiber has introduced the “Biosphere Circulation Program,” a breakthrough method for upcycling biobased and biodegradable textile and agricultural waste through the use of the company’s proprietary fermentation technology. The main objective of the program is to develop a global solution to produce fully recyclable textile products that ...
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News briefs
Nike introduces apparel tech auto-adapting to runners’ ventilation needs
Nike has introduced Aerogami, a new performance apparel technology that improves breathability for athletes. Think of it as a ventilation system that self-adjusts to one’s needs, creating a more breathable functional garment with on-demand ventilation. Nike describes it as a “product that interacts with your body in real-time as you ...
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Article
Allbirds is giving away the secrets of its net-zero shoe
Allbirds has released the details of its net zero carbon shoe, M0.0NSHOT, and, in a bid to encourage competitors to create their own version, is giving away its entire methodology.
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News briefs
Adidas’ launches its first spikeless, laceless golf shoe
Source: Adidas Codechaos Laceless in white Adidas is launching the Codechaos Laceless, the first spikeless, high-performance golf shoe with a laceless (and Boa-less) construction in the brand’s history. The new shoe, based on a gender-neutral last and offered in a wide range of men’s and women’s sizes, ...
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Article
Vuzix OEM consumer smart eyewear business enters countdown phase
At its annual general meeting, held last week at the company’s headquarters, Vuzix announced that it plans to sell 50,000 to 75,000 enterprise products in 2023. The smart glasses supplier predicts that the market for such smart glasses will grow 20- to 50-fold to $2.5 billion by 2028, and estimates ...
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News briefs
Freitag presents first fully recyclable backpack
The first fully recyclable backpack from Swiss bag manufacturer Freitag is not made of recycled truck tarpaulins or PET bottles as before. All parts of the new backpacks called Freitag Mono[PA6] – from the waterproof fabric to the straps and buckles – are now made of a single material, polyamide ...
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News briefs
Vuori launches footwear in collaboration with Clae
California-based activewear brand Vuori, founded in 2015, is launching a sustainable sneaker line in collaboration with Clae, a footwear brand also from California. The collection’s first silhouette – the Vuori x Clae’s Malone Lite – is based on Clae’s Malone sneaker and features a variety of eco-friendly materials, including a ...
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Article
Vans replaces The Vault with OTW by Vans as its new top product category
Vans has unveiled its new top category called OTW by Vans. The VF Corp brand explains that it is a “new platform where the brand’s most elevated product expressions and brand experiences come together with the innovators of art, design, style, skate culture and entertainment.” As a result, the previous ...
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News briefs
Adidas Sportswear drops comfort-first collection, promoted by lineup of global celebs
Adidas has unveiled the latest drop from its new Adidas Sportswear label. Z.N.E. is a collection of comfortable and relaxed fits, featuring innovative materials such as Aeroready technology and four-way stretch fabric for maximum comfort. The collection of hoodies, track pants, t-shirts and shorts offers minimalist and distraction-free design for ...
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News briefs
Reebok to launch smart eyewear in early 2024
Authentic Brands Group, the owner of Reebok, and Innovative Eyewear have agreed on a new deal for the licensing of smart eyewear for Reebok. The initial Reebok smart eyewear collection, comprising styles for both men and women, is expected to launch in early 2024. Innovative Eyewear is the developer and ...
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Article
Russian athletic apparel market in turmoil
The Russian market for sportswear has become strained with the departure of industry leaders Nike, Adidas, Puma and Reebok, as well as smaller European players, over the past year, according to several Russian publications. This segment has suffered much more from Western sanctions than the sporting goods market in general. ...
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News briefs
Asics invests in haptics for VR exercise
Asics Ventures, the investment arm of the sportswear company, has invested in Valkyrie Industries Limited, whose hardware and software are designed to produce “immersive sports experiences” through “muscle-based haptics.” Asics’ funds will be helping bring to market Valkyrie’s EIR Armbands, which “combine virtual reality and electrical muscle stimulation.” The companies ...
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News briefs
Nike to release NFT
Nike has announced but not described a new sneaker NFT, due for release on June 20. Airphoria will be available in what the company calls the “ultimate sneaker hunt” through the networked video game Fortnite, published by Epic Games.
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News briefs
Puma revamps its metaverse
Puma has established a sequel to its original metaverse. Black Station made its debut in September of last year as part of the company’s Futrograde show at New York Fashion Week. It sold NFTs (“digital collectibles”) that could be redeemed for physical sneakers. The new Black Station 2 has “two ...
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News briefs
Arena collaborates with Woolmark on beachwear collection
Arena has presented a new beachwear collection and collaboration with The Woolmark Company. The new product line for spring/summer 2024 was exhibited for the first time at the Pitti Uomo fashion show in Florence on June 13-16 in a special installation at the Giardino del Glicine. Each piece uses a ...