Product – Page 15
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News briefs
Polar shares fitness algorithms with partners, first collab with Casio
Polar announced a groundbreaking move in the wearables industry, with the Finnish fitness software and product provider making its fitness algorithms available to partners. Polar has led the industry for nearly 50 years, maintaining a gold standard in heart rate measurement technology. Polar’s current professional solutions offered to partners provide ...
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News briefs
Umbro launches undyed unisex collection
Source: Umbro Umbro Undyed U.K.-based brand Umbro has launched a new collection made with undyed and environmentally conscious fabrics. The “Umbro Undyed” styles are unisex and casual and feature a clean, minimalistic aesthetic. The fabrics are either 100 percent cotton or blends from eco-cotton and recycled polyester. ...
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Adidas and Ye rumored to agree on cleaning Yeezy inventory worth €500m
According to Hypebeast, Fashion United, Sole and other media, Adidas has agreed with Ye (formerly known as Kanye West) to sell some of the remaining Yeezy branded stock worth $500 million. The two companies have parted in October 2022 after West made a series of anti-semitic comments online in various ...
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News briefs
FitnessBoutique introduces an exercise bike made in France
FitnessBoutique is introducing an exercise bike manufactured in France, Sport Guide has reported. French-based FitnessBoutique, part of N4Brands, is a retail company specializing in fitness equipment and food supplements that sells both online and offline. The new home bike, which will start retailing in March, is dubbed André Martin after ...
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News briefs
MP Activewear premiers HIIT-collection with Polygiene
U.K. company MP Activewear is launching a new high-intensity interval training (HIIT) collection featuring the Polygiene Stayfresh technology. The gym apparel range called Tempo Ultra aims at customers looking for high-performance fabrics, a bold look and the bonus of skipping washes due to the anti-odor treatment by Polygiene. ...
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News briefs
Skechers reveals a new fashion collaboration
Skechers has teamed up with style icon Diane von Furstenberg of luxury fashion brand DVF for Skechers first-ever footwear and apparel collab. Skechers x DVF features Furstenberg’s signature prints and bold colors and launches with the Endless Kisses capsule featuring the DVF “Lips” print. Source: Business Wire ...
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News briefs
Fabletics takes its performance wear expertise into medical apparel
Active lifestyle apparel brand Fabletics has released a line of activewear scrubs, bringing performance wear to the medical apparel category in what Fabletics is calling a world-first crossover. The range of twelve pieces includes tops, bottoms, underscrubs and jackets for men and women and is available in eight colorways. Each ...
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News briefs
AMSilk and Brain Biotech develop high-performance biobased protein fibers
Biomaterial specialist AMSilk, based in Munich, and industry solutions provider Brain Biotech have entered a partnership to accelerate the development of high-performance fibers for the performance materials market. AMSilk produces biotechnological materials based on renewable carbon structural proteins that are fully recyclable, biodegradable and contain no microplastics. The company’s Biosteel ...
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News briefs
Wilson introduces 3D airless prototype basketball
Source: Wilson NBA All-Star Game 3D Airless Prototype Wilson Sporting Goods has introduced what it claims to be the first-ever 3D airless prototype basketball. The prototype made its debut during the first round of the AT&T Slam Dunk Contest in the National Basketball Association (NBA) All-Star game ...
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News briefs
Rich Paul and New Balance launch new sportswear brand
Rich Paul is entering the sportswear business. The American sports agent representing severals prominent NBA players, has announced the launch of Klutch Athletics, a new sports apparel brand “co-authored” with New Balance. Paul is the sports agent who represents LeBron James and is also otherwise known for his romance with ...
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News briefs
Technogym introduces indoor bike for several connected training apps
Technogym has announced the launch of Technogym Ride in the U.S. market. The Technogym Ride is the first bike with a 22-inch screen that allows users to easily access their favorite training apps and content with a single login, including Zwift, Strava, Rouvy, Training Peaks, and entertainment apps such as ...
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News briefs
Dunlop Sports’ new international websites combine golf and racquet sports
Dunlop Sports’ new websites in the U.K./Europe, the U.S. and Australia combine its golf and racquet sports businesses. Dunlop is owned by Sumitomo Rubber Industries, a Japan-based tire and rubber company. In April 2022, Sumitomo added the Dunlop logo to the back of professional golfers’ headwear, thereby initiating the consolidation ...
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Reebok Mexico teams up with sustainable designer
Reebok Mexico has collaborated with designer Mauro Garfias to create an upcycled collection that gives new life and function to once-recycled Reebok products. The collection debuted last week at the opening of Reebok Mexico’s headquarters in Mexico City.
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News briefs
Rihanna wears Salomons for Superbowl show
Singer Rihanna wore Salomons as she performed a highly-anticipated set for the famous half-time show at the 2023 Super Bowl LVII. The distinctive red sneaker worn by the megastar is part of a November 2022 collaboration between fashion brand MM6 Maison Margiela and Salomon. The MM6 Maison Margiela x Salomon ...
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News briefs
Beyoncé’s Adidas line is reportedly struggling
Revenues from Ivy Park, Beyoncé’s clothing line with Adidas, fell by more than 50 percent last year, the Wall Street Journal (WSJ) has reported. According to documents obtained by the newspaper, Ivy Park posted around $40 million in sales in 2022, compared with $93 million in 2021, and in sharp ...
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News briefs
Babolat increasingly focusing on padel
In an interview with French online sport publication Sportbuzzbusiness.fr, Babolat’s sales director, Olivier Plancon, said that the company now expects padel to become nearly as relevant for the company as tennis, which remains its main sales driver. Padel currently accounts for 25 percent of Babolat’s business in Europe, and 20 ...
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How Nike is celebrating LeBron James
Nike’s marketing team score with their recognition of athlete’s unbelievable achievement
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News briefs
What the Adidas and Les Mills partnership is about
Adidas and Les Mills have joined forces to shape the future of training. The collaboration aims to offer adiClub’s 300 million plus members a personalized approach to fitness, both live and digital, as well as exclusive benefits and immersive experiences. The latest high-performance training apparel, footwear and accessories from Adidas ...
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News briefs
Under Armour and Volumental hope to improve shoe satisfaction
Under Armour is to beta-test a self-service version of the 3D foot scanners from Volumental in dedicated in-store, co-branded spaces. Designed for a shopper-led experience, the service will allow customers to take their own measurements and pinpoint the best-fitting model for their feet. A global rollout is planned for 2023 ...
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News briefs
Saucony turns 125 and celebrates with new release
Saucony is celebrating its 125th anniversary with the release of its “lightest, fastest and energy-efficient shoe.” Endrophin Elite Source: Saucony The Endorphin Elite combines PWRRUN HG foam with an articulated and forked carbon plate, an upper of knitted fabric and mesh, and a “race-ready” midfoot webbing. The ...