Product – Page 16
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News briefsNike launches collaborative sneaker with Tiffany & Co.
Nike and Tiffany & Co. are releasing a Nike x Tiffany & Co Air Force 1 1837 sneaker, with a limited-edition sterling silver accessories range. The collaborative sneaker, made of black suede, features a Tiffany Blue-colored swoosh and sterling silver badges over each heel. The accessories include a shoe horn, ...
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News briefsAdidas launches a new label
Adidas has launched a new label, Adidas Sportswear, “curated to serve the next generation.” The spring/summer release includes a reimagined tracksuit, a silk-like striped dress, and a shoe made in part with recycled materials. Designed for everyday wear but described as “sporty in essence” the pieces come with added performance ...
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News briefsPolar expands into algorithm business as ingredient brand
Fitness software and product supplier Polar has launched a new website dedicated to the selling and licensing of its algorithms. The company offers full-service partnerships, from the configuration and implementation of algorithms into devices to marketing support, assisted by a dedicated team at Polar. The new offering is aimed at ...
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News briefsAdidas x Burning Cart Society explore new paths on the green
Adidas has launched a new capsule golf apparel collection created in collaboration with the Burning Cart Society, a project that promotes better access to the sport of golf and a purist approach to golfing – without carts. The limited-edition collection is part of the Adidas Adicross range and features unisex ...
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News briefsPuma and June Ambrose celebrate women in co-branded collection
Puma and creative director June Ambrose launched their first co-branded collaboration, “Keeping Score.” The 20-piece collection of apparel, footwear and accessories celebrates Ambrose’s career and impact within hip-hop and fashion, and is meant to encourage women to “keep score” of their wins. Ambrose joined Puma in 2020 as the creative ...
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News briefsAdidas and Bollywood star team up to challenge Indian stereotypes
Source: Adidas Originals Ranveer Singh Adidas Originals has unveiled a new campaign for the Indian market featuring existing brand ambassador and Bollywood star Ranveer Singh. With this move, Adidas aims to bring back the streetwear mentality to elite fashion and “democratize access to culture and empower the ...
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News briefsLacoste launches new logo for Medvedev’s line
Source: lacoste.com Lacoste has launched a new signature logo for brand ambassador Daniil Medvedev. The French sportswear unveiled the personalized logo at the Australian Open 2023, the first Grand Slam tennis tournament of the year, where Medvedev is wearing a dedicated co-branded collection that comprises a polo ...
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News briefsAdidas presents its first collection for Italian national football team
As the new official partner of the Italian Football Federation (FIGC) and supplier of all Italian national teams (men’s, women’s, youth, futsal, beach soccer and e-sports), Adidas has now unveiled its first collection of products for the teams, created in collaboration with FIGC. Much of the collection’s design is inspired ...
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ArticleGorpcore: The trend that could be bigger than athleisure
Gorpcore: the trend you may have missed and the huge potential it holds for performance brands. We explain it and evaluate its potential.
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News briefsAdidas launches new sportswear for women, backed by research
Adidas has expanded its women’s sportswear portfolio with new high-performance bras and leggings to offer women more purposeful and better performing sports underwear. The new collection was developed in collaboration with professor of sports science and physiological advisor to elite athletes, Jason White, and professor Joanna Wakefield-Scurr, head of the ...
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News briefsNBA All-Star Allen Iverson partners with Authentic Brands Group
Reebok owner Authentic Brands Group (ABG) has teamed up with Hall of Famer and 11-time NBA All-Star Allen Iverson to further develop Iverson’s own brand. Under the partnership, ABG will focus on growing Iverson’s entertainment business, securing new advertising deals and strategic partnerships, and developing new consumer product opportunities. Currently, ...
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News briefsPremier Padel aiming high for 2024
Having just wrapped up its first season, with final matches in Milan, Premier Padel is looking to become pádel’s top tournament by 2024. Organized by the International Padel Federation (FIP), supported by the Professional Padel Association (PPA) and underwritten by Qatar Sports Investments (QSI), the tournament is hoping to establish ...
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News briefsErgatta begins expansion into the German-speaking market
Ergatta, a U.S.-based gaming-based home fitness brand, announced that it began selling its networked rowing machine in Germany, Austria and Switzerland. Sales are live now, and orders will ship within 1-2 weeks of purchase. This announcement follows Ergatta’s recent expansion into the U.K., announced in October. Ergatta has an exclusive ...
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News briefsPeloton offers refurbished bikes in North America
As of Dec. 26, Peloton Interactive began offering refurbished bicycles in the U.S. and Canada at a discount of up to $500 over new bicycles. The program, called Peloton Certified Refurbished, offers models priced from $1,145 (refurbished Peloton Bike) and $1,995 (refurbished Peloton Bike+). According to the company, each refurbished ...
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News briefsNike launches training club workouts on Netflix
Streaming from Dec. 30, 2022, Nike is to offer Nike Training Club (NTC) content for Netflix members. Users will have access to more than 90 NTC workouts from a dozen Nike trainers, catering to all fitness levels. An estimated 223 million Netflix members worldwide will have access to NTC programs ...
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News briefsMoncler launches evolved Grenoble collection
Moncler has launched an evolved Grenoble collection focused on dynamic, technical skiwear. The collection, named after the city where the 1968 Olympics were held and where the brand was the official supplier of the French national ski team, looks back on 70 years of brand history. Its launch is accompanied ...
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News briefsLeki partners with Sidas on new customizable shin guard for ski athletes
Source: Sidas/Leki With a new shin guard aiming for slalom ski racers that is easily and quickly customizable, Leki and its material partner Sidas aim at specialized ski retailers who serve ambitious amateur ski racers. Unlike the individualized shin guards used in elite sports, which are fitted ...
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News briefsAdidas chooses a unique strategy for latest product launch
Adidas organized a unique product launch and purchasing system for the final sneaker model in its collaboration with Latin artist Bad Bunny. The Last Forum – the latest model in its Forum sneaker line and the final in collaboration with the artist – was available only through the Adidas Confirmed ...
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News briefs
Arena launches limited edition for FINA world championships, donates to Barrier Reef reforestation
With the launch of its new limited edition of race swimsuits for the 16th FINA world swimming championships (25 m) in Melbourne (from Dec. 13 to 18, 2022), Arena puts a spotlight on the endangered Great Barrier Reef. The Calypso Bay collection is inspired by the colors and fauna of ...
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News briefsVans and Timberland launch capsule together
VF brands Vans and Timberland have teamed up to design a capsule together for the first time. Celebrating the 30th anniversary of Vans’ iconic Half Cab, the two brands offer a brand new style based on Vans’ iconic model first released in 1992 and Timberland’s Euro Hiker boot, created in ...
