Product – Page 18
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News briefsAdidas Originals produces first wearable NFTs
On Nov. 16 Adidas Originals released its first capsule of blockchain-based virtual wearables – what it will henceforth call Virtual Gear – in the form of NFTs. All 16 of the collection’s items are, according to the brand, “designed to be worn by virtual avatars,” “accessible through a PFP dressing ...
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News briefsGore introduces 2L-laminates with recycled Bionic face fabrics
With launch partner Patagonia, W.L. Gore is introducing into its autumn/winter 2023 line two new two-layer Gore-Tex laminates with Bionic textile face fabrics made from plastic waste collected from seacoasts. Gore has invested in Bionic’s plastic recovery and sorting facility in Cóbano, Costa Rica, and is providing materials science and ...
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News briefsXtep partners with Covestro to manufacture low-carbon running shoes
Source: Xtep Xtep’s first Mass Balance low-carbon eco-friendly running shoes 360-Eco Xtep International Holdings established a strategic cooperation arrangement with Covestro, a German chemical group, and Silan Group, an integrated footwear platform, to produce low-carbon running shoes. The partnership announcement was made jointly with the presentation of ...
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News briefsArena launches racing suit made with recycled fabrics, approved by FINA
Arena has announced the launch of the Powerskin ST NEXT, a competitive swimsuit made from recycled fabrics. The suit’s exclusive design, inspired by the ocean, is meant to celebrate and promote sustainability. The ST NEXT is said to be lighter, faster and greener than its predecessor, the Powerskin ST 2.0. ...
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News briefsNew Balance and Stone Island launch joint limited-edition football collection
New Balance has partnered with lifestyle and sportswear brand Stone Island for a capsule football collection featuring a typical Stone Island Camouflage pattern print and the partner’s logos. Accompanying the New Balance Furon v7 x Stone Island football boot is a selection of jerseys and shorts made ...
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News briefsGarmin launches first indoor smart bike
dc c has announced the Tacx Neo Bike Plus, its first and “simple-to-use” indoor smart bike that is “ready to ride with realistic road feel, simulated gradients and enhanced virtual shifting.” The Tacx Neo Bike Plus is fully adjustable and suitable for multiple athletes in a household. Five different crank ...
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News briefsHurley is focusing on expansion
U.S. action sports brand Hurley is currently reporting sales growth of more than 50 percent through September 2022. The year kicked off for the brand, which was acquired by Bluestar Alliance from Nike in 2019, with the Hurley Pro Sunset Beach, the first competition it has sponsored in nearly three ...
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News briefsNew Balance unveils its first collaboration with Mowalola
Source: New Balance New Balance x Mowalola 9060 New Balance and Mowalola have introduced their first collaboration with the launch of the New Balance x Mowalola 9060 sneaker. The shoe will make its debut on the runway for Mowalola’s spring/summer 2023 collection at Paris Fashion Week. The ...
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News briefsAdidas Originals and Rimowa join forces for exclusive capsule
Source: Adidas Rimowa x Adidas NMD_Backpack German brands Adidas Originals and Rimowa have teamed up for their first-ever capsule collection. The cross-category collection is made exclusively in Germany and includes Rimowa’s first backpack – the NMD_Backpack – made from the luggage brand’s signature grooved aluminum and the ...
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News briefsEA Sports offers FIFA World Cup update for Qatar tournament
With the FIFA World Cup 2022™ game mode, Electronic Arts Inc. is now offering an update at no additional cost to FIFA 23 fans. They can play as one of the 32 qualifying nations in an authentic recreation of the entire FIFA World Cup 2022™ from the opening match to ...
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ArticlePuma and Foot Locker expand partnership with special collabs for next-gen customers
Following Adidas’ increased collaboration with the retailer after Nike’s gradual exit from Foot Locker earlier this year, Puma is now also massively stepping up its collaboration with the New York-based sports retailer with some promotions designed specifically for a younger demographic. The two companies announced an expanded partnership, highlighted by ...
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News briefsAdidas to rename its Yeezy designs and continue sales
Adidas broke with Kanye West and his Yeezy brand on Oct. 25 and is now expecting to take a hit of about $500 million in revenue and $250 million in net sales for the current year. In its slide presentation for Q3, however, the company points out that its Yeezy ...
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News briefsBuff and POW launch sixth collab collection
Source: Buff Buff x POW Buff®, a three-year partner of the non-profit organization focused on climate change legislation, announced the launch of a new artist collection in cooperation with Protect Our Winters (POW). Buff’s goal with the new collab products is to strengthen its conservation work, combat ...
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ArticleAdidas and Marvel Studios team up for latest Black Panther movie
For the film “Black Panther: Wakanda Forever,” which hits theaters worldwide on Nov. 11, Adidas has partnered with Marvel Studios to create custom costumes and footwear for various characters in the film. Adidas innovation and design teams, led primarily by female and BIPOC designers, developed a new approach to costume ...
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News briefsAsics releases USDC-only, NFT-linked running shoe
Pre-orders are almost closed – they’re running on Nov. 4-9 – for the Asics running shoe designed “to get the Web3 community moving” and for sale only in exchange for the digital currency known as USDC. USDC (U.S. Dollar Coin) is a digital currency of the so-called ...
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ArticlePOC launches new avalanche backpack with RECCO equipment
Source: POC Dimension Avalanche Backpack POC has unveiled the new Dimension Avalanche Backpack, which combines more than one avalanche safety system. Described by POC as ”ultra-durable, innovative, rechargeable, smart and hassle-free,” the backpack is equipped with the Alpride E2 electronic airbag system from Swiss avalanche airbag system ...
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News briefsUmbro enters the digital-collectibles game
Umbro is launching a limited line of digital collectibles: ten virtual kits that draw from the brand’s back catalog. The so-called Nations’ Collection consists of standalone collections for England and Brazil and fusion shirts inspired by designs for France, Germany, Mexico, Spain and the U.S. The kits were developed by ...
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News briefsWilson to begin selling pádel courts
Having joined forces with Padel Galis, Wilson Sporting Goods will begin selling pádel courts next month, according to CMDsport. Wilson Court, as the product is called, will, in time, be selling worldwide but is focused for now on the U.S. Padel Galis, a Spanish company that manufactures official courts for ...
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News briefsDakine introduces its first recyclable technical outerwear kit
Source: dakine.com W’s Sender Stretch jacket Dakine has launched the Sender Stretch 3L Series jacket and pants, a technical and durable winter outerwear kit that can be recycled. The Sender, available for men and women, is “thoughtfully built with durability and longevity in mind, withstanding multiple 100-day ...
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ArticleSkechers escorts West out of L.A. corporate building
Slowly but surely, Kanye West should realize that he is no longer welcome due to the antisemitic, racist and hateful remarks he made recently across multiple forums. After the recent contract cancellations with Adidas, Balenciaga, CAA, MRC and Gap, Skechers USA now released a statement in which it reports that ...
